Overview of Search appearance topics

The topics in this section describe how you can change how your website appears in Search and other Google properties.

Using structured data

Google uses structured data to understand the content on the page. You can help us by providing specific information about your site, which can help your site display in richer features in search results.

Features that use structured data

Here's a list of the features that use structured data:

Early Adopters Program

To ensure the best experience for users, Google pilots some features with a limited number of organizations. Here are the features that are currently in the Early Adopters Program:

• Package tracking
• Structured data carousels (beta)