Understanding page experience in Google Search results
Page experience is a set of signals that measure how users perceive the experience of interacting with a web page beyond its pure information value, both on mobile and desktop devices. It includes Core Web Vitals, which is a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. It also includes existing Search signals: mobile-friendliness, HTTPS, and intrusive interstitial guidelines.
Understand how page experience affects ranking
While page experience is important, Google still seeks to rank pages with the best information overall, even if the page experience is subpar. Great page experience doesn't override having great page content. However, in cases where there are many pages that may be similar in relevance, page experience can be much more important for visibility in Search.
Page experience signals
The following signals are important for delivering a good page experience in Google Search. We intend to update the page experience signals on an annual basis.
| Page experience signals | |
|---|---|
Core Web Vitals |
The page provides a good user experience, focusing on the aspects of loading, interactivity, and visual stability:
Here are some tools that can help you measure and monitor Core Web Vitals. |
Mobile-friendly |
The page is mobile-friendly. Check if your page is mobile-friendly with the Mobile-Friendly Test. For desktop, this signal isn't applicable. When a site has separate desktop and mobile URLs with an appropriate configuration, the desktop signal is based on the URLs that desktop users see. |
HTTPS |
The page is served over HTTPS. Check if your site's connection is secure. If the page isn't served over HTTPS, learn how to secure your site with HTTPS. |
No intrusive interstitials |
The content on the page is easily accessible to the user. Learn how interstitials can make content less accessible. |
Optimizing your page experience
Here are some resources that can help you measure, monitor, and optimize your page experience:
- Learn about the different tools that can help you measure and report Core Web Vitals. These tools measure LCP, FID, and CLS.
- Check if your page is mobile-friendly with the Mobile-Friendly Test.
- Check if your site's connection is secure. If the page isn't served over HTTPS, learn how to secure your site with HTTPS.
- Make sure that you're not using interstitials in a way that makes content less accessible.
- Review our Core Web Vitals and Page Experience FAQs.
- Listen to our Search Off the Record podcast episode, Let's talk about Core Web Vitals.
- Learn how AMP can help you optimize your page experience.
Recent updates on our blog
Here's everything we've announced about the page experience update on the
Google Search Central blog: