Generate Historical Metrics
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Java
// Copyright 2023 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
package com.google.ads.googleads.examples.planning;
import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v18.common.KeywordPlanHistoricalMetrics;
import com.google.ads.googleads.v18.enums.KeywordPlanNetworkEnum.KeywordPlanNetwork;
import com.google.ads.googleads.v18.errors.GoogleAdsError;
import com.google.ads.googleads.v18.errors.GoogleAdsException;
import com.google.ads.googleads.v18.services.GenerateKeywordHistoricalMetricsRequest;
import com.google.ads.googleads.v18.services.GenerateKeywordHistoricalMetricsResponse;
import com.google.ads.googleads.v18.services.GenerateKeywordHistoricalMetricsResult;
import com.google.ads.googleads.v18.services.KeywordPlanIdeaServiceClient;
import com.google.ads.googleads.v18.utils.ResourceNames;
import com.google.common.base.Joiner;
import com.google.common.collect.ComparisonChain;
import java.io.FileNotFoundException;
import java.io.IOException;
import java.util.Arrays;
/**
* Generates historical metrics for keyword planning.
*
* <p>Guide:
* https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
*/
public class GenerateHistoricalMetrics {
private static class GenerateForecastMetricsParams extends CodeSampleParams {
@Parameter(names = ArgumentNames.CUSTOMER_ID)
public Long customerId;
}
public static void main(String[] args) {
GenerateForecastMetricsParams params = new GenerateForecastMetricsParams();
if (!params.parseArguments(args)) {
// Optional, specify the customer ID under which to create a new keyword plan.
params.customerId = Long.valueOf("INSERT_CUSTOMER_ID");
}
GoogleAdsClient googleAdsClient = null;
try {
googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
} catch (FileNotFoundException fnfe) {
System.err.printf(
"Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
System.exit(1);
} catch (IOException ioe) {
System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
System.exit(1);
}
try {
new GenerateHistoricalMetrics().runExample(googleAdsClient, params.customerId);
} catch (GoogleAdsException gae) {
// GoogleAdsException is the base class for most exceptions thrown by an API request.
// Instances of this exception have a message and a GoogleAdsFailure that contains a
// collection of GoogleAdsErrors that indicate the underlying causes of the
// GoogleAdsException.
System.err.printf(
"Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
gae.getRequestId());
int i = 0;
for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
System.err.printf(" Error %d: %s%n", i++, googleAdsError);
}
System.exit(1);
}
}
/**
* Runs the code example.
*
* @param googleAdsClient the Google Ads API client.
* @param customerId the client customer ID.
*/
private void runExample(GoogleAdsClient googleAdsClient, Long customerId) {
GenerateKeywordHistoricalMetricsRequest request =
GenerateKeywordHistoricalMetricsRequest.newBuilder()
.setCustomerId(String.valueOf(customerId))
.addAllKeywords(Arrays.asList("mars cruise", "cheap cruise", "jupiter cruise"))
// See https://developers.google.com/google-ads/api/reference/data/geotargets for the
// list of geo target IDs.
// Geo target constant 2840 is for USA.
.addGeoTargetConstants(ResourceNames.geoTargetConstant(2840))
.setKeywordPlanNetwork(KeywordPlanNetwork.GOOGLE_SEARCH)
// See
// https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
.setLanguage(ResourceNames.languageConstant(1000))
.build();
try (KeywordPlanIdeaServiceClient keywordPlanIdeaServiceClient =
googleAdsClient.getLatestVersion().createKeywordPlanIdeaServiceClient()) {
GenerateKeywordHistoricalMetricsResponse response =
keywordPlanIdeaServiceClient.generateKeywordHistoricalMetrics(request);
for (GenerateKeywordHistoricalMetricsResult result : response.getResultsList()) {
KeywordPlanHistoricalMetrics metrics = result.getKeywordMetrics();
System.out.printf("The search query: %s%n", result.getText());
System.out.printf(
"and the following variants: %s%n", Joiner.on(",").join(result.getCloseVariantsList()));
System.out.println("generated the following historical metrics:");
// Approximate number of monthly searches on this query averaged for the past 12
// months.
System.out.printf(
"Approximate monthly searches: %s%n",
metrics.hasAvgMonthlySearches() ? metrics.getAvgMonthlySearches() : null);
// The competition level for this search query.
System.out.printf("Competition level: %s%n", metrics.getCompetition());
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
System.out.printf(
"Competition index: %s%n",
metrics.hasCompetitionIndex() ? metrics.getCompetitionIndex() : null);
// Top of page bid low range (20th percentile) in micros for the keyword.
System.out.printf(
"Top of page bid low range: %s%n",
metrics.hasLowTopOfPageBidMicros() ? metrics.getLowTopOfPageBidMicros() : null);
// Top of page bid high range (80th percentile) in micros for the keyword.
System.out.printf(
"Top of page bid high range: %s%n",
metrics.hasHighTopOfPageBidMicros() ? metrics.getHighTopOfPageBidMicros() : null);
// Approximate number of searches on this query for the past twelve months.
metrics.getMonthlySearchVolumesList().stream()
// Orders the monthly search volumes by descending year, then descending month.
.sorted(
(a, b) ->
ComparisonChain.start()
.compare(b.getYear(), a.getYear())
.compare(b.getMonth(), a.getMonth())
.result())
// Prints each monthly search volume.
.forEachOrdered(
monthlySearchVolume ->
System.out.printf(
"Approximately %d searches in %s, %s%n",
monthlySearchVolume.getMonthlySearches(),
monthlySearchVolume.getMonth(),
monthlySearchVolume.getYear()));
}
}
}
}
C#
// Copyright 2023 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
// http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.
using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V18.Common;
using Google.Ads.GoogleAds.V18.Errors;
using Google.Ads.GoogleAds.V18.Resources;
using Google.Ads.GoogleAds.V18.Services;
using System;
using static Google.Ads.GoogleAds.V18.Enums.KeywordPlanNetworkEnum.Types;
namespace Google.Ads.GoogleAds.Examples.V18;
/// <summary>
/// This code example generates historical metrics for keyword planning.
/// Guide: https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
/// </summary>
public class GenerateHistoricalMetrics : ExampleBase
{
/// <summary>
/// Command line options for running the <see cref="GenerateHistoricalMetrics"/> example.
/// </summary>
public class Options : OptionsBase
{
/// <summary>
/// The customer ID for which the call is made.
/// </summary>
[Option("customerId", Required = true, HelpText =
"The customer ID for which the call is made.")]
public long CustomerId { get; set; }
}
/// <summary>
/// Main method, to run this code example as a standalone application.
/// </summary>
/// <param name="args">The command line arguments.</param>
public static void Main(string[] args)
{
Options options = ExampleUtilities.ParseCommandLine<Options>(args);
GenerateHistoricalMetrics codeExample = new GenerateHistoricalMetrics();
Console.WriteLine(codeExample.Description);
codeExample.Run(new GoogleAdsClient(), options.CustomerId);
}
/// <summary>
/// Returns a description about the code example.
/// </summary>
public override string Description =>
"This code example generates historical metrics for keyword planning.";
/// <summary>
/// Runs the code example.
/// </summary>
/// <param name="client">The Google Ads client.</param>
/// <param name="customerId">The customer ID for which the call is made.</param>
public void Run(GoogleAdsClient client, long customerId)
{
KeywordPlanIdeaServiceClient keywordPlanIdeaService =
client.GetService(Services.V18.KeywordPlanIdeaService);
GenerateKeywordHistoricalMetricsRequest request =
new GenerateKeywordHistoricalMetricsRequest()
{
CustomerId = customerId.ToString(),
Keywords = { "mars cruise", "cheap cruise", "jupiter cruise" },
// See https://developers.google.com/google-ads/api/reference/data/geotargets
// for the list of geo target IDs.
// Geo target constant 2840 is for USA.
GeoTargetConstants = { ResourceNames.GeoTargetConstant(2840) },
KeywordPlanNetwork = KeywordPlanNetwork.GoogleSearch,
// See https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
Language = ResourceNames.LanguageConstant(1000)
};
try
{
GenerateKeywordHistoricalMetricsResponse response =
keywordPlanIdeaService.GenerateKeywordHistoricalMetrics(request);
foreach (GenerateKeywordHistoricalMetricsResult result in response.Results)
{
KeywordPlanHistoricalMetrics metrics = result.KeywordMetrics;
Console.WriteLine($"The search query {result.Text}");
Console.WriteLine("and the following variants: " +
$"{String.Join(",", result.CloseVariants)}");
Console.WriteLine("Generated the following historical metrics:");
// Approximate number of monthly searches on this query averaged for the past 12
// months.
Console.WriteLine($"Approximate monthly searches: {metrics.AvgMonthlySearches}");
// The competition level for this search query.
Console.WriteLine($"Competition level: {metrics.Competition}");
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
Console.WriteLine($"Competition index: {metrics.CompetitionIndex}");
// Top of page bid low range (20th percentile) in micros for the keyword.
Console.WriteLine($"Top of page bid low range: {metrics.LowTopOfPageBidMicros}");
// Top of page bid high range (80th percentile) in micros for the keyword.
Console.WriteLine($"Top of page bid high range: {metrics.HighTopOfPageBidMicros}");
// Approximate number of searches on this query for the past twelve months.
foreach (MonthlySearchVolume month in metrics.MonthlySearchVolumes)
{
Console.WriteLine($"Approximately {month.MonthlySearches} searches in " +
$"{month.Month}, {month.Year}");
}
}
}
catch (GoogleAdsException e)
{
Console.WriteLine("Failure:");
Console.WriteLine($"Message: {e.Message}");
Console.WriteLine($"Failure: {e.Failure}");
Console.WriteLine($"Request ID: {e.RequestId}");
throw;
}
}
}
PHP
<?php
/**
* Copyright 2023 Google LLC
*
* Licensed under the Apache License, Version 2.0 (the "License");
* you may not use this file except in compliance with the License.
* You may obtain a copy of the License at
*
* https://www.apache.org/licenses/LICENSE-2.0
*
* Unless required by applicable law or agreed to in writing, software
* distributed under the License is distributed on an "AS IS" BASIS,
* WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
* See the License for the specific language governing permissions and
* limitations under the License.
*/
namespace Google\Ads\GoogleAds\Examples\Planning;
require __DIR__ . '/../../vendor/autoload.php';
use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V18\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V18\GoogleAdsException;
use Google\Ads\GoogleAds\Util\V18\ResourceNames;
use Google\Ads\GoogleAds\V18\Common\MonthlySearchVolume;
use Google\Ads\GoogleAds\V18\Enums\KeywordPlanCompetitionLevelEnum\KeywordPlanCompetitionLevel;
use Google\Ads\GoogleAds\V18\Enums\KeywordPlanNetworkEnum\KeywordPlanNetwork;
use Google\Ads\GoogleAds\V18\Enums\MonthOfYearEnum\MonthOfYear;
use Google\Ads\GoogleAds\V18\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V18\Services\GenerateKeywordHistoricalMetricsRequest;
use Google\Ads\GoogleAds\V18\Services\GenerateKeywordHistoricalMetricsResult;
use Google\ApiCore\ApiException;
/**
* Generates historical metrics for keyword planning.
*
* Guide:
* https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
*/
class GenerateHistoricalMetrics
{
private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
public static function main()
{
// Either pass the required parameters for this example on the command line, or insert them
// into the constants above.
$options = (new ArgumentParser())->parseCommandArguments([
ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT
]);
// Generate a refreshable OAuth2 credential for authentication.
$oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();
// Construct a Google Ads client configured from a properties file and the
// OAuth2 credentials above.
$googleAdsClient = (new GoogleAdsClientBuilder())->fromFile()
->withOAuth2Credential($oAuth2Credential)
->build();
try {
self::runExample(
$googleAdsClient,
$options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID
);
} catch (GoogleAdsException $googleAdsException) {
printf(
"Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
$googleAdsException->getRequestId(),
PHP_EOL,
PHP_EOL
);
foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
/** @var GoogleAdsError $error */
printf(
"\t%s: %s%s",
$error->getErrorCode()->getErrorCode(),
$error->getMessage(),
PHP_EOL
);
}
exit(1);
} catch (ApiException $apiException) {
printf(
"ApiException was thrown with message '%s'.%s",
$apiException->getMessage(),
PHP_EOL
);
exit(1);
}
}
/**
* Runs the example.
*
* @param GoogleAdsClient $googleAdsClient the Google Ads API client
* @param int $customerId the customer ID
*/
public static function runExample(
GoogleAdsClient $googleAdsClient,
int $customerId
): void {
$keywordPlanIdeaServiceClient = $googleAdsClient->getKeywordPlanIdeaServiceClient();
// Generates keyword historical metrics based on the specified parameters.
$response = $keywordPlanIdeaServiceClient->generateKeywordHistoricalMetrics(
new GenerateKeywordHistoricalMetricsRequest([
'customer_id' => $customerId,
'keywords' => ['mars cruise', 'cheap cruise', 'jupiter cruise'],
// See https://developers.google.com/google-ads/api/reference/data/geotargets for
// the list of geo target IDs.
// Geo target constant 2840 is for USA.
'geo_target_constants' => [ResourceNames::forGeoTargetConstant(2840)],
'keyword_plan_network' => KeywordPlanNetwork::GOOGLE_SEARCH,
// https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
// for the list of language constant IDs.
// Language constant 1000 is for English.
'language' => ResourceNames::forLanguageConstant(1000)
])
);
// Iterates over the results and print its detail.
foreach ($response->getResults() as $result) {
/** @var GenerateKeywordHistoricalMetricsResult $result */
$metrics = $result->getKeywordMetrics();
printf("The search query: '%s' ", $result->getText());
printf(
"and the following variants: '%s' ",
implode(',', iterator_to_array($result->getCloseVariants()->getIterator()))
);
print "generated the following historical metrics:" . PHP_EOL;
// Approximate number of monthly searches on this query averaged for the past 12 months.
printf(
"Approximate monthly searches: %s%s",
$metrics->hasAvgMonthlySearches()
? sprintf("%d", $metrics->getAvgMonthlySearches())
: "'none'",
PHP_EOL
);
// The competition level for this search query.
printf(
"Competition level: '%s'%s",
KeywordPlanCompetitionLevel::name($metrics->getCompetition()),
PHP_EOL
);
// The competition index for the query in the range [0,100]. This shows how
// competitive ad placement is for a keyword. The level of competition from 0-100 is
// determined by the number of ad slots filled divided by the total number of slots
// available. If not enough data is available, null will be returned.
printf(
"Competition index: %s%s",
$metrics->hasCompetitionIndex()
? sprintf("%d", $metrics->getCompetitionIndex())
: "'none'",
PHP_EOL
);
// Top of page bid low range (20th percentile) in micros for the keyword.
printf(
"Top of page bid low range: %s%s",
$metrics->hasLowTopOfPageBidMicros()
? sprintf("%d", $metrics->getLowTopOfPageBidMicros())
: "'none'",
PHP_EOL
);
// Top of page bid high range (80th percentile) in micros for the keyword.
printf(
"Top of page bid high range: %s%s",
$metrics->hasHighTopOfPageBidMicros()
? sprintf("%d", $metrics->getHighTopOfPageBidMicros())
: "'none'",
PHP_EOL
);
// Approximate number of searches on this query for the past twelve months.
$monthlySearchVolumes =
iterator_to_array($metrics->getMonthlySearchVolumes()->getIterator());
usort(
$monthlySearchVolumes,
// Orders the monthly search volumes by descending year, then descending month.
function (MonthlySearchVolume $volume1, MonthlySearchVolume $volume2) {
$yearsCompared = $volume2->getYear() <=> $volume1->getYear();
if ($yearsCompared != 0) {
return $yearsCompared;
} else {
return $volume2->getMonth() <=> $volume1->getMonth();
}
}
);
// Prints each monthly search volume.
array_walk($monthlySearchVolumes, function (MonthlySearchVolume $monthlySearchVolume) {
printf(
"Approximately %d searches in %s, %s.%s",
$monthlySearchVolume->getMonthlySearches(),
MonthOfYear::name($monthlySearchVolume->getMonth()),
$monthlySearchVolume->getYear(),
PHP_EOL
);
});
print PHP_EOL;
}
}
}
GenerateHistoricalMetrics::main();
Python
#!/usr/bin/env python
# Copyright 2023 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""This example generates historical metrics for keyword planning.
For more details see this guide:
https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
"""
import argparse
import sys
from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
def main(client, customer_id):
"""The main method that creates all necessary entities for the example.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
"""
generate_historical_metrics(client, customer_id)
def generate_historical_metrics(client, customer_id):
"""Generates historical metrics and prints the results.
Args:
client: an initialized GoogleAdsClient instance.
customer_id: a client customer ID.
"""
googleads_service = client.get_service("GoogleAdsService")
keyword_plan_idea_service = client.get_service("KeywordPlanIdeaService")
request = client.get_type("GenerateKeywordHistoricalMetricsRequest")
request.customer_id = customer_id
request.keywords = ["mars cruise", "cheap cruise", "jupiter cruise"]
# Geo target constant 2840 is for USA.
request.geo_target_constants.append(
googleads_service.geo_target_constant_path("2840")
)
request.keyword_plan_network = (
client.enums.KeywordPlanNetworkEnum.GOOGLE_SEARCH
)
# Language criteria 1000 is for English. For the list of language criteria
# IDs, see:
# https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
request.language = googleads_service.language_constant_path("1000")
response = keyword_plan_idea_service.generate_keyword_historical_metrics(
request=request
)
for result in response.results:
metrics = result.keyword_metrics
# These metrics include those for both the search query and any variants
# included in the response.
print(
f"The search query '{result.text}' (and the following variants: "
f"'{result.close_variants if result.close_variants else 'None'}'), "
"generated the following historical metrics:\n"
)
# Approximate number of monthly searches on this query averaged for the
# past 12 months.
print(f"\tApproximate monthly searches: {metrics.avg_monthly_searches}")
# The competition level for this search query.
print(f"\tCompetition level: {metrics.competition}")
# The competition index for the query in the range [0, 100]. This shows
# how competitive ad placement is for a keyword. The level of
# competition from 0-100 is determined by the number of ad slots filled
# divided by the total number of ad slots available. If not enough data
# is available, undef will be returned.
print(f"\tCompetition index: {metrics.competition_index}")
# Top of page bid low range (20th percentile) in micros for the keyword.
print(
f"\tTop of page bid low range: {metrics.low_top_of_page_bid_micros}"
)
# Top of page bid high range (80th percentile) in micros for the
# keyword.
print(
"\tTop of page bid high range: "
f"{metrics.high_top_of_page_bid_micros}"
)
# Approximate number of searches on this query for the past twelve
# months.
for month in metrics.monthly_search_volumes:
print(
f"\tApproximately {month.monthly_searches} searches in "
f"{month.month.name}, {month.year}"
)
if __name__ == "__main__":
parser = argparse.ArgumentParser(
description="Generates forecast metrics for keyword planning."
)
# The following argument(s) should be provided to run the example.
parser.add_argument(
"-c",
"--customer_id",
type=str,
required=True,
help="The Google Ads customer ID.",
)
args = parser.parse_args()
# GoogleAdsClient will read the google-ads.yaml configuration file in the
# home directory if none is specified.
googleads_client = GoogleAdsClient.load_from_storage(version="v18")
try:
main(googleads_client, args.customer_id)
except GoogleAdsException as ex:
print(
f'Request with ID "{ex.request_id}" failed with status '
f'"{ex.error.code().name}" and includes the following errors:'
)
for error in ex.failure.errors:
print(f'Error with message "{error.message}".')
if error.location:
for field_path_element in error.location.field_path_elements:
print(f"\t\tOn field: {field_path_element.field_name}")
sys.exit(1)
Ruby
#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2019 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
# This example generates historical metrics for keyword planning.
#
# For more details see this guide:
# https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
require 'optparse'
require 'google/ads/google_ads'
def generate_forecast_metrics(customer_id)
# GoogleAdsClient will read a config file from
# ENV['HOME']/google_ads_config.rb when called without parameters
client = Google::Ads::GoogleAds::GoogleAdsClient.new
# Generates historical metrics and prints the results.
keyword_plan_idea_service = client.service.keyword_plan_idea
response = keyword_plan_idea_service.generate_keyword_historical_metrics(
customer_id: customer_id,
keywords: ["mars cruise", "cheap cruise", "jupiter cruise"],
keyword_plan_network: :GOOGLE_SEARCH,
# For the list of geo target IDs, see:
# https://developers.google.com/google-ads/api/reference/data/geotargets
# Geo target constant 2840 is for USA.
geo_target_constants: [client.path.geo_target_constant("2840")],
# Language criteria 1000 is for English.
# For the list of language criteria IDs, see:
# https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
language: client.path.language_constant("1000"),
)
for result in response.results
metrics = result.keyword_metrics
# These metrics include those for both the search query and any variants
# included in the response.
puts"The search query '#{result.text}' (and the following variants: " \
"'#{result.close_variants}'), " \
"generated the following historical metrics:\n"
# Approximate number of monthly searches on this query averaged for the
# past 12 months.
puts "\tApproximate monthly searches: #{metrics.avg_monthly_searches}"
# The competition level for this search query.
puts "\tCompetition level: #{metrics.competition}"
# The competition index for the query in the range [0, 100]. This shows
# how competitive ad placement is for a keyword. The level of
# competition from 0-100 is determined by the number of ad slots filled
# divided by the total number of ad slots available. If not enough data
# is available, undef will be returned.
puts "\tCompetition index: #{metrics.competition_index}"
# Top of page bid low range (20th percentile) in micros for the keyword.
puts "\tTop of page bid low range: #{metrics.low_top_of_page_bid_micros}"
# Top of page bid high range (80th percentile) in micros for the
# keyword.
puts"\tTop of page bid high range: "
"#{metrics.high_top_of_page_bid_micros}"
# Approximate number of searches on this query for the past twelve
# months.
for month in metrics.monthly_search_volumes
puts "\tApproximately #{month.monthly_searches} searches in "
"#{month.month.name}, #{month.year}"
end
end
end
if __FILE__ == $0
options = {}
# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
OptionParser.new do |opts|
opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))
opts.separator ''
opts.separator 'Options:'
opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
options[:customer_id] = v
end
opts.separator ''
opts.separator 'Help:'
opts.on_tail('-h', '--help', 'Show this message') do
puts opts
exit
end
end.parse!
begin
generate_forecast_metrics(options.fetch(:customer_id).tr("-", ""))
rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
e.failure.errors.each do |error|
STDERR.printf("Error with message: %s\n", error.message)
if error.location
error.location.field_path_elements.each do |field_path_element|
STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
end
end
error.error_code.to_h.each do |k, v|
next if v == :UNSPECIFIED
STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
end
end
raise
end
end
Perl
#!/usr/bin/perl -w
#
# Copyright 2023, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
# http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# This example generates historical metrics for keyword planning.
# Guide: https://developers.google.com/google-ads/api/docs/keyword-planning/generate-historical-metrics
use strict;
use warnings;
use utf8;
use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V18::Utils::ResourceNames;
use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd qw(abs_path);
sub generate_historical_metrics {
my ($api_client, $customer_id) = @_;
my $keyword_historical_metrics_response =
$api_client->KeywordPlanIdeaService()->generate_keyword_historical_metrics({
customerId => $customer_id,
keywords => ["mars cruise", "cheap cruise", "jupiter cruise"],
# Geo target constant 2840 is for USA.
geoTargetConstants => [
Google::Ads::GoogleAds::V18::Utils::ResourceNames::geo_target_constant(
2840)
],
keywordPlanNetwork => 'GOOGLE_SEARCH',
# Language criteria 1000 is for English. See
# https://developers.google.com/google-ads/api/reference/data/codes-formats#languages
# for the list of language criteria IDs.
language =>
Google::Ads::GoogleAds::V18::Utils::ResourceNames::language_constant(
1000)});
foreach my $result (@{$keyword_historical_metrics_response->{results}}) {
my $metric = $result->{keywordMetrics};
# These metrics include those for both the search query and any
# variants included in the response.
# If the metric is undefined, print (undef) as a placeholder.
printf
"The search query, %s, (and the following variants: %s), generated the following historical metrics:\n",
$result->{text},
$result->{closeVariants}
? join(', ', $result->{closeVariants})
: "(undef)";
# Approximate number of monthly searches on this query averaged for
# the past 12 months.
printf "\tApproximate monthly searches: %s.\n",
value_or_undef($metric->{avgMonthlySearches});
# The competition level for this search query.
printf "\tCompetition level: %s.\n", value_or_undef($metric->{competition});
# The competition index for the query in the range [0, 100]. This shows how
# competitive ad placement is for a keyword. The level of competition from
# 0-100 is determined by the number of ad slots filled divided by the total
# number of ad slots available. If not enough data is available, undef will
# be returned.
printf "\tCompetition index: %s.\n",
value_or_undef($metric->{competitionIndex});
# Top of page bid low range (20th percentile) in micros for the keyword.
printf "\tTop of page bid low range: %s.\n",
value_or_undef($metric->{lowTopOfPageBidMicros});
# Top of page bid high range (80th percentile) in micros for the keyword.
printf "\tTop of page bid high range: %s.\n",
value_or_undef($metric->{highTopOfPageBidMicros});
# Approximate number of searches on this query for the past twelve months.
foreach my $month (@{$metric->{monthlySearchVolumes}}) {
printf "\tApproximately %d searches in %s, %s.\n",
$month->{monthlySearches}, $month->{month}, $month->{year};
}
}
return 1;
}
# Returns the input value as a string if it's defined, otherwise returns "(undef)".
sub value_or_undef {
my ($value) = @_;
return $value ? "$value" : "(undef)";
}
# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
return 1;
}
# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();
# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);
my $customer_id = undef;
# Parameters passed on the command line will override any parameters set in code.
GetOptions("customer_id=s" => \$customer_id);
# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2) if not check_params($customer_id);
# Call the example.
generate_historical_metrics($api_client, $customer_id =~ s/-//gr);
=pod
=head1 NAME
generate_historical_metrics
=head1 DESCRIPTION
This example generates historical metrics for keyword planning.
=head1 SYNOPSIS
generate_historical_metrics.pl [options]
-help Show the help message.
-customer_id The Google Ads customer ID.
=cut
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-12-18 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-12-18 UTC."],[[["This code utilizes the Google Ads API to generate historical metrics for keyword planning, including search volume, competition, and bid ranges."],["Advertisers can use this data to understand keyword performance, inform their keyword strategy, analyze historical trends, and conduct competitive analysis."],["The code requires Google Ads API credentials, customer ID, and specific location and language targeting for accurate results."],["It retrieves historical metrics like average monthly searches, competition level, competition index, top of page bid ranges, and monthly search volumes."],["The code is available in multiple programming languages (PHP, Python, Ruby, and Perl) and follows a core logic of input, API call, and response processing."]]],[]]
