5월 14일 오전 10시(동부 표준시)에 Google 광고 및 측정 커뮤니티 서버의 Discord와 YouTube에서 라이브로 참여하세요. Google Ads API v24.1에 추가된 새로운 기능에 대해 논의할 예정입니다.

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// Copyright 2021 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     https://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

package com.google.ads.googleads.examples.advancedoperations;

import static com.google.ads.googleads.examples.utils.CodeSampleHelper.getPrintableDateTime;

import com.beust.jcommander.Parameter;
import com.google.ads.googleads.examples.utils.ArgumentNames;
import com.google.ads.googleads.examples.utils.CodeSampleParams;
import com.google.ads.googleads.lib.GoogleAdsClient;
import com.google.ads.googleads.v24.enums.AdvertisingChannelTypeEnum.AdvertisingChannelType;
import com.google.ads.googleads.v24.enums.SeasonalityEventScopeEnum.SeasonalityEventScope;
import com.google.ads.googleads.v24.errors.GoogleAdsError;
import com.google.ads.googleads.v24.errors.GoogleAdsException;
import com.google.ads.googleads.v24.resources.BiddingDataExclusion;
import com.google.ads.googleads.v24.services.BiddingDataExclusionOperation;
import com.google.ads.googleads.v24.services.BiddingDataExclusionServiceClient;
import com.google.ads.googleads.v24.services.MutateBiddingDataExclusionsResponse;
import com.google.common.collect.ImmutableList;
import java.io.FileNotFoundException;
import java.io.IOException;

/**
 * Adds a data exclusion for all search campaigns that excludes conversions from being used by Smart
 * Bidding for the time interval specified.
 *
 * <p>For more information on using data exclusions, see
 * https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions.
 */
public class AddBiddingDataExclusion {

  private static class AddBiddingDataExclusionParams extends CodeSampleParams {

    @Parameter(
        names = ArgumentNames.CUSTOMER_ID,
        required = true,
        description =
            "The client customer ID of the Google Ads account that the data exclusion will"
                + " be added to.")
    private Long customerId;

    @Parameter(
        names = ArgumentNames.START_DATE_TIME,
        required = true,
        description =
            "The start date time in yyyy-MM-dd HH:mm:ss format of the data exclusion period.")
    private String startDateTime;

    @Parameter(
        names = ArgumentNames.END_DATE_TIME,
        required = true,
        description =
            "The end date time in yyyy-MM-dd HH:mm:ss format of the data exclusion period.")
    private String endDateTime;
  }

  public static void main(String[] args) throws IOException {
    AddBiddingDataExclusionParams params = new AddBiddingDataExclusionParams();
    if (!params.parseArguments(args)) {
      // Either pass the required parameters for this example on the command line, or insert them
      // into the code here. See the parameter class definition above for descriptions.
      params.customerId = Long.parseLong("INSERT_CUSTOMER_ID_HERE");
      params.startDateTime = "INSERT_START_DATE_TIME_HERE";
      params.endDateTime = "INSERT_END_DATE_TIME_HERE";
    }

    GoogleAdsClient googleAdsClient = null;
    try {
      googleAdsClient = GoogleAdsClient.newBuilder().fromPropertiesFile().build();
    } catch (FileNotFoundException fnfe) {
      System.err.printf(
          "Failed to load GoogleAdsClient configuration from file. Exception: %s%n", fnfe);
      System.exit(1);
    } catch (IOException ioe) {
      System.err.printf("Failed to create GoogleAdsClient. Exception: %s%n", ioe);
      System.exit(1);
    }

    try {
      new AddBiddingDataExclusion()
          .runExample(googleAdsClient, params.customerId, params.startDateTime, params.endDateTime);
    } catch (GoogleAdsException gae) {
      // GoogleAdsException is the base class for most exceptions thrown by an API request.
      // Instances of this exception have a message and a GoogleAdsFailure that contains a
      // collection of GoogleAdsErrors that indicate the underlying causes of the
      // GoogleAdsException.
      System.err.printf(
          "Request ID %s failed due to GoogleAdsException. Underlying errors:%n",
          gae.getRequestId());
      int i = 0;
      for (GoogleAdsError googleAdsError : gae.getGoogleAdsFailure().getErrorsList()) {
        System.err.printf("  Error %d: %s%n", i++, googleAdsError);
      }
      System.exit(1);
    }
  }

  /**
   * Adds a "CHANNEL" scoped data exclusion for the client customer ID and dates specified.
   *
   * @param googleAdsClient the GoogleAdsClient
   * @param customerId the client ID of the Google Ads account
   * @param startDateTime the start time of the data exclusion (in yyyy-MM-dd HH:mm:ss format) in
   *     the account's timezone
   * @param endDateTime the end time of the data exclusion (in yyyy-MM-dd HH:mm:ss format) in the
   *     account's timezone
   */
  private void runExample(
      GoogleAdsClient googleAdsClient, Long customerId, String startDateTime, String endDateTime) {

    try (BiddingDataExclusionServiceClient DataExclusionServiceClient =
        googleAdsClient.getLatestVersion().createBiddingDataExclusionServiceClient()) {

      BiddingDataExclusion DataExclusion =
          BiddingDataExclusion.newBuilder()
              // A unique name is required for every data exclusion.
              .setName("Data exclusion #" + getPrintableDateTime())
              // The CHANNEL scope applies the data exclusion to all campaigns of specific
              // advertising channel types. In this example, the exclusion will only apply to
              // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
              // campaigns.
              .setScope(SeasonalityEventScope.CHANNEL)
              .addAdvertisingChannelTypes(AdvertisingChannelType.SEARCH)
              // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
              // the commented out line below.
              // .addCampaigns("INSERT_CAMPAIGN_RESOURCE_NAME_HERE")
              .setStartDateTime(startDateTime)
              .setEndDateTime(endDateTime)
              .build();

      BiddingDataExclusionOperation operation =
          BiddingDataExclusionOperation.newBuilder().setCreate(DataExclusion).build();

      MutateBiddingDataExclusionsResponse response =
          DataExclusionServiceClient.mutateBiddingDataExclusions(
              customerId.toString(), ImmutableList.of(operation));
      System.out.printf(
          "Added data exclusion with resource name: %s%n",
          response.getResults(0).getResourceName());
    }
  }
}
AddBiddingDataExclusion.java

C#

// Copyright 2021 Google LLC
//
// Licensed under the Apache License, Version 2.0 (the "License");
// you may not use this file except in compliance with the License.
// You may obtain a copy of the License at
//
//     http://www.apache.org/licenses/LICENSE-2.0
//
// Unless required by applicable law or agreed to in writing, software
// distributed under the License is distributed on an "AS IS" BASIS,
// WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
// See the License for the specific language governing permissions and
// limitations under the License.

using CommandLine;
using Google.Ads.Gax.Examples;
using Google.Ads.GoogleAds.Lib;
using Google.Ads.GoogleAds.V24.Errors;
using Google.Ads.GoogleAds.V24.Resources;
using Google.Ads.GoogleAds.V24.Services;
using System;
using System.Collections.Generic;
using static Google.Ads.GoogleAds.V24.Enums.AdvertisingChannelTypeEnum.Types;
using static Google.Ads.GoogleAds.V24.Enums.SeasonalityEventScopeEnum.Types;

namespace Google.Ads.GoogleAds.Examples.V24
{
    /// <summary>
    /// This code example adds a channel-level data exclusion that excludes conversions from
    /// being used by Smart Bidding for the time interval specified.
    ///
    /// For more information on using data exclusions, see
    /// https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions.
    /// </summary>
    public class AddBiddingDataExclusion : ExampleBase
    {
        /// <summary>
        /// Command line options for running the <see cref="AddBiddingDataExclusion"/> example.
        /// </summary>
        public class Options : OptionsBase
        {
            /// <summary>
            /// The Google Ads customer ID for which the call is made.
            /// </summary>
            [Option("customerId", Required = true, HelpText =
                "The Google Ads customer ID for which the call is made.")]
            public long CustomerId { get; set; }

            /// <summary>
            /// The start date time in yyyy-MM-dd HH:mm:ss format of the data exclusion period.
            /// </summary>
            [Option("startDateTime", Required = true, HelpText =
                "The start date time in yyyy-MM-dd HH:mm:ss format of the data exclusion period.")]
            public string StartDateTime { get; set; }

            /// <summary>
            /// The end date time in yyyy-MM-dd HH:mm:ss format of the data exclusion period.
            /// </summary>
            [Option("endDateTime", Required = true, HelpText =
                "The end date time in yyyy-MM-dd HH:mm:ss format of the data exclusion period.")]
            public string EndDateTime { get; set; }
        }

        /// <summary>
        /// Main method, to run this code example as a standalone application.
        /// </summary>
        /// <param name="args">The command line arguments.</param>
        public static void Main(string[] args)
        {
            Options options = ExampleUtilities.ParseCommandLine<Options>(args);

            AddBiddingDataExclusion codeExample = new AddBiddingDataExclusion();
            Console.WriteLine(codeExample.Description);
            codeExample.Run(new GoogleAdsClient(), options.CustomerId, options.StartDateTime,
                options.EndDateTime);
        }

        /// <summary>
        /// Returns a description about the code example.
        /// </summary>
        public override string Description =>
            "This code example adds a channel-level data exclusion that excludes conversions " +
            "from being used by Smart Bidding for the time interval specified. For more " +
            "information on using data exclusions, see " +
            "https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions.";

        /// <summary>
        /// Runs the code example.
        /// </summary>
        /// <param name="client">The Google Ads client.</param>
        /// <param name="customerId">The Google Ads customer ID for which the call is made.</param>
        /// <param name="startDateTime">The start time of the data exclusion (in
        /// yyyy-MM-dd HH:mm:ss format) in the account's timezone.</param>
        /// <param name="endDateTime">The end time of the data exclusion (in
        /// yyyy-MM-dd HH:mm:ss format) in the account's timezone.</param>
        public void Run(GoogleAdsClient client, long customerId, string startDateTime,
            string endDateTime)
        {
            // Get the BiddingDataExclusionServiceClient.
            BiddingDataExclusionServiceClient biddingDataExclusionService =
                client.GetService(Services.V24.BiddingDataExclusionService);

            BiddingDataExclusion dataExclusion = new BiddingDataExclusion()
            {
                // A unique name is required for every data exclusion.
                Name = "Data exclusion #" + ExampleUtilities.GetRandomString(),
                // The CHANNEL scope applies the data exclusion to all campaigns of specific
                // advertising channel types. In this example, the the exclusion will only apply to
                // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
                // campaigns.
                Scope = SeasonalityEventScope.Channel,
                AdvertisingChannelTypes = { AdvertisingChannelType.Search },
                // The date range should be less than 14 days.
                StartDateTime = startDateTime,
                EndDateTime = endDateTime,
            };
            BiddingDataExclusionOperation operation = new BiddingDataExclusionOperation()
            {
                Create = dataExclusion
            };

            try
            {
                MutateBiddingDataExclusionsResponse response =
                    biddingDataExclusionService.MutateBiddingDataExclusions(
                        customerId.ToString(), new[] { operation });
                Console.WriteLine($"Added data exclusion with resource name: " +
                    $"{response.Results[0].ResourceName}");
            }
            catch (GoogleAdsException e)
            {
                Console.WriteLine("Failure:");
                Console.WriteLine($"Message: {e.Message}");
                Console.WriteLine($"Failure: {e.Failure}");
                Console.WriteLine($"Request ID: {e.RequestId}");
                throw;
            }
        }
    }
}
AddBiddingDataExclusion.cs

PHP

<?php

/**
 * Copyright 2021 Google LLC
 *
 * Licensed under the Apache License, Version 2.0 (the "License");
 * you may not use this file except in compliance with the License.
 * You may obtain a copy of the License at
 *
 *     https://www.apache.org/licenses/LICENSE-2.0
 *
 * Unless required by applicable law or agreed to in writing, software
 * distributed under the License is distributed on an "AS IS" BASIS,
 * WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
 * See the License for the specific language governing permissions and
 * limitations under the License.
 */

namespace Google\Ads\GoogleAds\Examples\AdvancedOperations;

require __DIR__ . '/../../vendor/autoload.php';

use GetOpt\GetOpt;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentNames;
use Google\Ads\GoogleAds\Examples\Utils\ArgumentParser;
use Google\Ads\GoogleAds\Examples\Utils\Helper;
use Google\Ads\GoogleAds\Lib\OAuth2TokenBuilder;
use Google\Ads\GoogleAds\Lib\V24\GoogleAdsClient;
use Google\Ads\GoogleAds\Lib\V24\GoogleAdsClientBuilder;
use Google\Ads\GoogleAds\Lib\V24\GoogleAdsException;
use Google\Ads\GoogleAds\V24\Enums\AdvertisingChannelTypeEnum\AdvertisingChannelType;
use Google\Ads\GoogleAds\V24\Enums\SeasonalityEventScopeEnum\SeasonalityEventScope;
use Google\Ads\GoogleAds\V24\Errors\GoogleAdsError;
use Google\Ads\GoogleAds\V24\Resources\BiddingDataExclusion;
use Google\Ads\GoogleAds\V24\Services\BiddingDataExclusionOperation;
use Google\Ads\GoogleAds\V24\Services\MutateBiddingDataExclusionsRequest;
use Google\ApiCore\ApiException;

/**
 * This example adds a customer-level data exclusion that excludes conversions from being used by
 * Smart Bidding for the time interval specified.
 *
 * For more information on using data exclusions, see
 * https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions
 */
class AddBiddingDataExclusion
{
    private const CUSTOMER_ID = 'INSERT_CUSTOMER_ID_HERE';
    private const START_DATE_TIME = 'INSERT_START_DATE_TIME_HERE';
    private const END_DATE_TIME = 'INSERT_END_DATE_TIME_HERE';

    public static function main()
    {
        // Either pass the required parameters for this example on the command line, or insert them
        // into the constants above.
        $options = (new ArgumentParser())->parseCommandArguments([
            ArgumentNames::CUSTOMER_ID => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::START_DATE_TIME => GetOpt::REQUIRED_ARGUMENT,
            ArgumentNames::END_DATE_TIME => GetOpt::REQUIRED_ARGUMENT
        ]);

        // Generate a refreshable OAuth2 credential for authentication.
        $oAuth2Credential = (new OAuth2TokenBuilder())->fromFile()->build();

        // Construct a Google Ads client configured from a properties file and the
        // OAuth2 credentials above.
        $googleAdsClient = (new GoogleAdsClientBuilder())
            ->fromFile()
            ->withOAuth2Credential($oAuth2Credential)
            ->build();

        try {
            self::runExample(
                $googleAdsClient,
                $options[ArgumentNames::CUSTOMER_ID] ?: self::CUSTOMER_ID,
                $options[ArgumentNames::START_DATE_TIME] ?: self::START_DATE_TIME,
                $options[ArgumentNames::END_DATE_TIME] ?: self::END_DATE_TIME
            );
        } catch (GoogleAdsException $googleAdsException) {
            printf(
                "Request with ID '%s' has failed.%sGoogle Ads failure details:%s",
                $googleAdsException->getRequestId(),
                PHP_EOL,
                PHP_EOL
            );
            foreach ($googleAdsException->getGoogleAdsFailure()->getErrors() as $error) {
                /** @var GoogleAdsError $error */
                printf(
                    "\t%s: %s%s",
                    $error->getErrorCode()->getErrorCode(),
                    $error->getMessage(),
                    PHP_EOL
                );
            }
            exit(1);
        } catch (ApiException $apiException) {
            printf(
                "ApiException was thrown with message '%s'.%s",
                $apiException->getMessage(),
                PHP_EOL
            );
            exit(1);
        }
    }

    /**
     * Runs the example. Adds a "CUSTOMER" scoped data exclusion for the client customer ID and
     * dates specified.
     *
     * @param GoogleAdsClient $googleAdsClient the Google Ads API client
     * @param int $customerId the customer ID
     * @param string $startDateTime the start time of the data exclusion (in yyyy-MM-dd HH:mm:ss
     *     format) in the account's timezone
     * @param string $endDateTime the end time of the data exclusion (in yyyy-MM-dd HH:mm:ss
     *     format) in the account's timezone
     */
    public static function runExample(
        GoogleAdsClient $googleAdsClient,
        int $customerId,
        string $startDateTime,
        string $endDateTime
    ) {
        // Creates a bidding data exclusion.
        $dataExclusion = new BiddingDataExclusion([
            // A unique name is required for every data exclusion.
            'name' => 'Data exclusion #' . Helper::getPrintableDatetime(),
            // The CHANNEL scope applies the data exclusion to all campaigns of specific
            // advertising channel types. In this example, the exclusion will only apply to
            // Search campaigns. Use the CAMPAIGN scope to instead limit the scope to specific
            // campaigns.
            'scope' => SeasonalityEventScope::CHANNEL,
            'advertising_channel_types' => [AdvertisingChannelType::SEARCH],
            // If setting scope CAMPAIGN, add individual campaign resource name(s) according to
            // the commented out line below.
            // 'campaigns' => ['INSERT_CAMPAIGN_RESOURCE_NAME_HERE'],
            'start_date_time' => $startDateTime,
            'end_date_time' => $endDateTime
        ]);

        // Creates a bidding data exclusion operation.
        $biddingDataExclusionOperation = new BiddingDataExclusionOperation();
        $biddingDataExclusionOperation->setCreate($dataExclusion);

        // Submits the bidding data exclusion operation to add the bidding data exclusion.
        $biddingDataExclusionServiceClient =
            $googleAdsClient->getBiddingDataExclusionServiceClient();
        $response = $biddingDataExclusionServiceClient->mutateBiddingDataExclusions(
            MutateBiddingDataExclusionsRequest::build($customerId, [$biddingDataExclusionOperation])
        );

        printf(
            "Added bidding data exclusion with resource name: '%s'.%s",
            $response->getResults()[0]->getResourceName(),
            PHP_EOL
        );
    }
}

AddBiddingDataExclusion::main();
AddBiddingDataExclusion.php

Python

#!/usr/bin/env python
# Copyright 2021 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
"""Adds a channel-level data exclusion for Smart Bidding.

The exclusion specifically excludes conversions from being used by Smart Bidding
for the time interval specified.

For more information on using data exclusions, see:
https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions
"""

import argparse
import sys
from uuid import uuid4

from google.ads.googleads.client import GoogleAdsClient
from google.ads.googleads.errors import GoogleAdsException
from google.ads.googleads.v24.resources.types.bidding_data_exclusion import (
    BiddingDataExclusion,
)
from google.ads.googleads.v24.services.services.bidding_data_exclusion_service import (
    BiddingDataExclusionServiceClient,
)
from google.ads.googleads.v24.services.types.bidding_data_exclusion_service import (
    BiddingDataExclusionOperation,
    MutateBiddingDataExclusionsResponse,
)


def main(
    client: GoogleAdsClient,
    customer_id: str,
    start_date_time: str,
    end_date_time: str,
) -> None:
    """The main method that creates all necessary entities for the example.

    Args:
        client: an initialized GoogleAdsClient instance.
        customer_id: a client customer ID.
        start_date_time: a str of the start date for the exclusion period.
        end_date_time: a str of the end date for the exclusion period.
    """
    bidding_data_exclusion_service: BiddingDataExclusionServiceClient = (
        client.get_service("BiddingDataExclusionService")
    )
    operation: BiddingDataExclusionOperation = client.get_type(
        "BiddingDataExclusionOperation"
    )
    bidding_data_exclusion: BiddingDataExclusion = operation.create
    # A unique name is required for every data exclusion
    bidding_data_exclusion.name = f"Data exclusion #{uuid4()}"
    # The CHANNEL scope applies the data exclusion to all campaigns of specific
    # advertising channel types. In this example, the exclusion will only
    # apply to Search campaigns. Use the CAMPAIGN scope to instead limit the
    # scope to specific campaigns.
    bidding_data_exclusion.scope = (
        client.enums.SeasonalityEventScopeEnum.CHANNEL
    )
    bidding_data_exclusion.advertising_channel_types.append(
        client.enums.AdvertisingChannelTypeEnum.SEARCH
    )
    # If setting scope CAMPAIGN, add individual campaign resource name(s)
    # according to the commented out line below.
    #
    # bidding_data_exclusion.campaigns.append(
    #     "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"
    # )

    bidding_data_exclusion.start_date_time = start_date_time
    bidding_data_exclusion.end_date_time = end_date_time

    response: MutateBiddingDataExclusionsResponse = (
        bidding_data_exclusion_service.mutate_bidding_data_exclusions(
            customer_id=customer_id, operations=[operation]
        )
    )

    resource_name: str = response.results[0].resource_name

    print(f"Added data exclusion with resource name: '{resource_name}'")


if __name__ == "__main__":
    parser = argparse.ArgumentParser(
        description="Adds a data exclusion for conversions in Smart Bidding "
        "for the given time interval."
    )
    # The following argument(s) should be provided to run the example.
    parser.add_argument(
        "-c",
        "--customer_id",
        type=str,
        required=True,
        help="The Google Ads customer ID.",
    )
    parser.add_argument(
        "-s",
        "--start_date_time",
        type=str,
        required=True,
        help="The start date for the exclusion period, must be in the format: "
        "'yyyy-MM-dd HH:mm:ss'.",
    )
    parser.add_argument(
        "-e",
        "--end_date_time",
        type=str,
        required=True,
        help="The end date for the exclusion period, must be in the format: "
        "'yyyy-MM-dd HH:mm:ss'.",
    )

    args: argparse.Namespace = parser.parse_args()

    # GoogleAdsClient will read the google-ads.yaml configuration file in the
    # home directory if none is specified.
    googleads_client: GoogleAdsClient = GoogleAdsClient.load_from_storage(
        version="v24"
    )

    try:
        main(
            googleads_client,
            args.customer_id,
            args.start_date_time,
            args.end_date_time,
        )
    except GoogleAdsException as ex:
        print(
            f'Request with ID "{ex.request_id}" failed with status '
            f'"{ex.error.code().name}" and includes the following errors:'
        )
        for error in ex.failure.errors:
            print(f'Error with message "{error.message}".')
            if error.location:
                for field_path_element in error.location.field_path_elements:
                    print(f"\t\tOn field: {field_path_element.field_name}")
        sys.exit(1)
add_bidding_data_exclusion.py

Ruby

#!/usr/bin/env ruby
# Encoding: utf-8
#
# Copyright 2021 Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     https://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# Adds a channel-level data exclusion for Smart Bidding.
#
# The exclusion specifically excludes conversions from being used by Smart
# Bidding for the time interval specified.
#
# For more information on using data exclusions, see:
# https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions

require 'optparse'
require 'google/ads/google_ads'

def add_bidding_data_exclusion(customer_id, start_date_time, end_date_time)
  # GoogleAdsClient will read a config file from
  # ENV['HOME']/google_ads_config.rb when called without parameters
  client = Google::Ads::GoogleAds::GoogleAdsClient.new

  operation = client.operation.create_resource.bidding_data_exclusion do |bda|
    # A unique name is required for every data excluseion.
    bda.name = "Seasonality Adjustment #{(Time.new.to_f * 1000).to_i}"

    # The CHANNEL scope applies the data exclusion to all campaigns of specific
    # advertising channel types. In this example, the conversion_rate_modifier
    # will only apply to Search campaigns. Use the CAMPAIGN scope to instead
    # limit the scope to specific campaigns.
    bda.scope = :CHANNEL
    bda.advertising_channel_types << :SEARCH

    # If setting scope CAMPAIGN, add individual campaign resource name(s)
    # according to the commented out line below.
    #
    # bda.campaigns << "INSERT_CAMPAIGN_RESOURCE_NAME_HERE"

    bda.start_date_time = start_date_time
    bda.end_date_time = end_date_time
  end

  response = client.service.bidding_data_exclusion.mutate_bidding_data_exclusions(
    customer_id: customer_id,
    operations: [operation],
  )

  puts "Added data exclusion with resource name #{response.results.first.resource_name}."
end

if __FILE__ == $0
  options = {}
  # The following parameter(s) should be provided to run the example. You can
  # either specify these by changing the INSERT_XXX_ID_HERE values below, or on
  # the command line.
  #
  # Parameters passed on the command line will override any parameters set in
  # code.
  #
  # Running the example with -h will print the command line usage.
  options[:customer_id] = 'INSERT_CUSTOMER_ID_HERE'
  options[:start_date_time] = 'INSERT_START_DATE_TIME_HERE'
  options[:end_date_time] = 'INSERT_END_DATE_TIME_HERE'

  OptionParser.new do |opts|
    opts.banner = sprintf('Usage: %s [options]', File.basename(__FILE__))

    opts.separator ''
    opts.separator 'Options:'

    opts.on('-C', '--customer-id CUSTOMER-ID', String, 'Customer ID') do |v|
      options[:customer_id] = v
    end

    opts.on('-s', '--start-date-time START-DATE-TIME', String,
            'The start date of the adjustment period, must be in the format:' \
            'yyyy-MM-dd HH:mm:ss') do |v|
      options[:start_date_time] = v
    end

    opts.on('-e', '--end-date-time END-DATE-TIME', String,
            'The end date of the adjustment period, must be in the format:' \
            'yyyy-MM-dd HH:mm:ss') do |v|
      options[:end_date_time] = v
    end

    opts.separator ''
    opts.separator 'Help:'

    opts.on_tail('-h', '--help', 'Show this message') do
      puts opts
      exit
    end
  end.parse!

  begin
    add_bidding_data_exclusion(
      options.fetch(:customer_id).tr("-", ""),
      options.fetch(:start_date_time),
      options.fetch(:end_date_time),
    )
  rescue Google::Ads::GoogleAds::Errors::GoogleAdsError => e
    e.failure.errors.each do |error|
      STDERR.printf("Error with message: %s\n", error.message)
      if error.location
        error.location.field_path_elements.each do |field_path_element|
          STDERR.printf("\tOn field: %s\n", field_path_element.field_name)
        end
      end
      error.error_code.to_h.each do |k, v|
        next if v == :UNSPECIFIED
        STDERR.printf("\tType: %s\n\tCode: %s\n", k, v)
      end
    end
    raise
  end
end
add_bidding_data_exclusion.rb

Perl

#!/usr/bin/perl -w
#
# Copyright 2021, Google LLC
#
# Licensed under the Apache License, Version 2.0 (the "License");
# you may not use this file except in compliance with the License.
# You may obtain a copy of the License at
#
#     http://www.apache.org/licenses/LICENSE-2.0
#
# Unless required by applicable law or agreed to in writing, software
# distributed under the License is distributed on an "AS IS" BASIS,
# WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
# See the License for the specific language governing permissions and
# limitations under the License.
#
# Adds a customer-level data exclusion that excludes conversions from being used
# by Smart Bidding for the time interval specified.
#
# For more information on using data exclusions, see:
# https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions.

use strict;
use warnings;
use utf8;

use FindBin qw($Bin);
use lib "$Bin/../../lib";
use Google::Ads::GoogleAds::Client;
use Google::Ads::GoogleAds::Utils::GoogleAdsHelper;
use Google::Ads::GoogleAds::V24::Resources::BiddingDataExclusion;
use Google::Ads::GoogleAds::V24::Enums::SeasonalityEventScopeEnum  qw(CHANNEL);
use Google::Ads::GoogleAds::V24::Enums::AdvertisingChannelTypeEnum qw(SEARCH);
use
  Google::Ads::GoogleAds::V24::Services::BiddingDataExclusionService::BiddingDataExclusionOperation;

use Getopt::Long qw(:config auto_help);
use Pod::Usage;
use Cwd          qw(abs_path);
use Data::Uniqid qw(uniqid);

# The following parameter(s) should be provided to run the example. You can
# either specify these by changing the INSERT_XXX_ID_HERE values below, or on
# the command line.
#
# Parameters passed on the command line will override any parameters set in
# code.
#
# Running the example with -h will print the command line usage.
my $customer_id     = "INSERT_CUSTOMER_ID_HERE";
my $start_date_time = "INSERT_START_DATE_TIME_HERE";
my $end_date_time   = "INSERT_END_DATE_TIME_HERE";

# Adds a "CUSTOMER" scoped data exclusion for the client customer ID and dates specified.
sub add_bidding_data_exclusion {
  my ($api_client, $customer_id, $start_date_time, $end_date_time) = @_;

  my $data_exclusion =
    Google::Ads::GoogleAds::V24::Resources::BiddingDataExclusion->new({
      # A unique name is required for every data exclusion.
      name => "Data exclusion #" . uniqid(),
      # The CHANNEL scope applies the data exclusion to all campaigns of specific
      # advertising channel types. In this example, the exclusion will only apply
      # to Search campaigns. Use the CAMPAIGN scope to instead limit the scope to
      # specific campaigns.
      scope                   => CHANNEL,
      advertisingChannelTypes => [SEARCH],
      # If setting scope CAMPAIGN, add individual campaign resource name(s)
      # according to the commented out line below.
      # campaigns     => ["INSERT_CAMPAIGN_RESOURCE_NAME_HERE"],
      startDateTime => $start_date_time,
      endDateTime   => $end_date_time
    });

  my $operation =
    Google::Ads::GoogleAds::V24::Services::BiddingDataExclusionService::BiddingDataExclusionOperation
    ->new({
      create => $data_exclusion
    });

  my $response = $api_client->BiddingDataExclusionService()->mutate({
      customerId => $customer_id,
      operations => [$operation]});

  printf "Added data exclusion with resource name: '%s'.\n",
    $response->{results}[0]{resourceName};

  return 1;
}

# Don't run the example if the file is being included.
if (abs_path($0) ne abs_path(__FILE__)) {
  return 1;
}

# Get Google Ads Client, credentials will be read from ~/googleads.properties.
my $api_client = Google::Ads::GoogleAds::Client->new();

# By default examples are set to die on any server returned fault.
$api_client->set_die_on_faults(1);

# Parameters passed on the command line will override any parameters set in code.
GetOptions(
  "customer_id=s"     => \$customer_id,
  "start_date_time=s" => \$start_date_time,
  "end_date_time=s"   => \$end_date_time
);

# Print the help message if the parameters are not initialized in the code nor
# in the command line.
pod2usage(2)
  if not check_params($customer_id, $start_date_time, $end_date_time);

# Call the example.
add_bidding_data_exclusion($api_client, $customer_id =~ s/-//gr,
  $start_date_time, $end_date_time);

=pod

=head1 NAME

add_bidding_data_exclusion

=head1 DESCRIPTION

Adds a customer-level data exclusion that excludes conversions from being used
by Smart Bidding for the time interval specified.

For more information on using data exclusions, see:
https://developers.google.com/google-ads/api/docs/campaigns/bidding/data-exclusions.

=head1 SYNOPSIS

add_bidding_data_exclusion.pl [options]

    -help                       Show the help message.
    -customer_id                The client customer ID of the Google Ads account
                                that the data exclusion will be added to.
    -start_date_time            The start date time in yyyy-MM-dd HH:mm:ss format
                                of the data exclusion period.
    -end_date_time              The end date time in yyyy-MM-dd HH:mm:ss format
                                of the data exclusion period.

=cut
add_bidding_data_exclusion.pl

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