在 Google Ads API 中,更新作業是透過欄位遮罩完成。欄位遮罩會列出您打算透過更新變更的所有欄位,且系統會忽略任何指定的欄位 (即使傳送至伺服器),除非這些欄位位於欄位遮罩中。
FieldMasks 公用程式
建議使用內建的欄位遮罩公用程式 (FieldMasks) 產生欄位遮罩,這樣就能從修改過的物件產生欄位遮罩,不必從頭建構。
以下是更新廣告活動的範例:
use Google::Ads::GoogleAds::Utils::FieldMasks qw(all_set_fields_of field_mask);
my $campaign =
Google::Ads::GoogleAds::V25::Resources::Campaign->new({
resourceName =>
Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
status => "PAUSED",
networkSettings =>
Google::Ads::GoogleAds::V25::Resources::NetworkSettings
->new({
targetSearchNetwork => "false",
}),
});
my $campaign_operation =
Google::Ads::GoogleAds::V25::Services::CampaignService::CampaignOperation
->new({
update => $campaign,
updateMask => all_set_fields_of($campaign),
});
這個範例會先使用 ResourceNames 公用程式設定資源名稱,藉此建立 Campaign 物件,讓 API 知道要更新哪個廣告活動。
這個範例會使用廣告活動的 FieldMasks::all_set_fields_of() 方法,自動產生列舉所有已設定欄位的欄位遮罩。然後,您可以將傳回的遮罩直接傳遞至更新呼叫。
FieldMasks::all_set_fields_of() 是 FieldMasks::field_mask() 的便利方法。這個方法會將您傳遞的物件與相同類別的空白物件進行比較。在上述程式碼中,您也可以使用:
field_mask(
Google::Ads::GoogleAds::V25::Resources::Campaign->new({}),
$campaign
)
而非 all_set_fields_of($campaign)。
手動建立遮罩
如要從頭建立欄位遮罩,請先建立 Google::Ads::GoogleAds::Common::FieldMask 物件,然後建立陣列參照,其中填入您要變更的所有欄位名稱,最後將陣列參照指派給欄位遮罩的 paths 欄位:
my $field_mask = Google::Ads::GoogleAds::Common::FieldMask->new({
paths => ["status", "name"],
});
更新物件欄位及其子欄位
物件欄位可以有子欄位 (例如 MaximizeConversions,其中包含 target_cpa_micros 等子欄位),也可以完全沒有子欄位 (例如 ManualCpm)。
未定義子欄位的物件欄位
Perl 中的物件欄位等同於在 gRPC 上執行的用戶端程式庫中的 protobuf MESSAGE。更新未定義任何子欄位的物件欄位時,請使用 FieldMasks 公用程式產生欄位遮罩,如上一節所述。
定義子欄位的物件欄位
更新以子欄位定義的物件欄位時,如果未在該訊息上明確設定任何子欄位,您必須手動將每個可變動的物件子欄位新增至 FieldMask,類似於先前從頭建立欄位遮罩的範例。
常見的例子是更新廣告活動的出價策略,但未在新出價策略中設定任何欄位。以下範例說明如何更新廣告活動,以使用「MaximizeConversions」出價策略,而不設定出價策略的任何子欄位。
在這種情況下,使用 FieldMasks 公用程式的 all_set_fields_of() 和 field_mask() 方法無法達成預期目標。
以下範例會產生包含 maximize_conversions 的欄位遮罩。不過,Google Ads API 不允許這種行為,以免不小心清除欄位,並產生 FieldMaskError.FIELD_HAS_SUBFIELDS 錯誤。
# Creates a campaign with the proper resource name and an empty
# MaximizeConversions field.
my $campaign =
Google::Ads::GoogleAds::V25::Resources::Campaign->new({
resourceName =>
Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
maximizeConversions =>
Google::Ads::GoogleAds::V25::Resources::MaximizeConversions
->new(),
});
# Constructs an operation, using the FieldMasks' all_set_fields_of utility to
# derive the update mask. The field mask includes 'maximize_conversions',
# which produces a FieldMaskError.FIELD_HAS_SUBFIELDS error.
my $campaign_operation =
Google::Ads::GoogleAds::V25::Services::CampaignService::CampaignOperation
->new({
update => $campaign,
updateMask => all_set_fields_of($campaign),
});
# Sends the operation in a mutate request that results in a
# FieldMaskError.FIELD_HAS_SUBFIELDS error because empty object fields cannot
# be included in a field mask.
my $response = $api_client->CampaignService()->mutate({
customerId => $customer_id,
operations => [$campaign_operation],
});
以下範例說明如何正確更新廣告活動,以使用 MaximizeConversions 出價策略,而不設定任何子欄位。
# Creates a campaign with the proper resource name.
my $campaign =
Google::Ads::GoogleAds::V25::Resources::Campaign->new({
resourceName =>
Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
});
# Creates a field mask from the existing campaign and adds the mutable subfield
# on the MaximizeConversions bidding strategy to the field mask. Because this
# field is included in the field mask but excluded from the campaign object,
# the Google Ads API sets the campaign's bidding strategy to a
# MaximizeConversions object with none of its subfields set.
# Only include 'maximize_conversions.target_cpa_micros' in the field mask
# as it is the only mutable subfield on MaximizeConversions when used as a
# standard bidding strategy.
#
# See the guide on assigning standard and portfolio bidding strategies
# (/google-ads/api/docs/campaigns/bidding/assign-strategies).
my $field_mask = all_set_fields_of($campaign);
push @{$field_mask->{paths}}, "maximize_conversions.target_cpa_micros";
# Creates an operation to update the campaign with the specified fields.
my $campaign_operation =
Google::Ads::GoogleAds::V25::Services::CampaignService::CampaignOperation
->new({
update => $campaign,
updateMask => $field_mask,
});
清除欄位
如要明確清除欄位,請將欄位新增至欄位遮罩 (如上例所示),或將欄位設為空白或未定義的值。舉例來說,假設您有一個廣告活動採用 MaximizeConversions 出價策略,且 target_cpa_micros 欄位的值大於 0。
# Creates a campaign with the proper resource name and a MaximizeConversions
# object with target_cpa_micros set to 0.
my $campaign =
Google::Ads::GoogleAds::V25::Resources::Campaign->new({
resourceName =>
Google::Ads::GoogleAds::V25::Utils::ResourceNames::campaign(
$customer_id, $campaign_id
),
maximizeConversions =>
Google::Ads::GoogleAds::V25::Resources::MaximizeConversions
->new({
targetCpaMicros => 0,
}),
});
# Constructs an operation using all_set_fields_of to derive the update mask,
# which includes 'maximize_conversions.target_cpa_micros'.
my $campaign_operation =
Google::Ads::GoogleAds::V25::Services::CampaignService::CampaignOperation
->new({
update => $campaign,
updateMask => all_set_fields_of($campaign),
});
請注意,如要清除含有巢狀子欄位的欄位,只能清除每個子欄位,如「已定義子欄位的物件欄位」所示。