The type of matching that entries in this type will use. This will ensure all of the types use the same matching method and allow variation of matching for synonym matching (i.e. fuzzy versus exact). If the value is UNSPECIFIED it will be defaulted to EXACT_MATCH.
||Defaults to EXACT_MATCH.|
||Looks for an exact match of the synonym or name.|
||Looser than EXACT_MATCH. Looks for similar matches as well as exact matches.|