當地商家 (`LocalBusiness`) 結構化資料

使用者在 Google 搜尋或地圖上搜尋商家時，搜尋結果可能會顯示醒目的 Google 知識面板，其中包含與查詢內容相符的商家詳細資料。舉例來說，如果使用者搜尋特定類型的商家 (例如「台北最好的餐廳」)，系統可能會以輪轉介面形式呈現與查詢有關的商家。您可以運用當地商家結構化資料向 Google 提供各種商家資訊，例如營業時間、商家有哪些部門以及獲得的評論等等。如果想讓使用者能夠直接在搜尋結果中訂位或下單，您可以透過 Maps Booking API 啟用預訂、付款等動作。

How to add structured data

Structured data is a standardized format for providing information about a page and classifying the page content. If you're new to structured data, you can learn more about how structured data works.

Here's an overview of how to build, test, and release structured data. For a step-by-step guide on how to add structured data to a web page, check out the structured data codelab.

Add the required properties. Based on the format you're using, learn where to insert structured data on the page.
Using a CMS? It may be easier to use a plugin that's integrated into your CMS.
Using JavaScript? Learn how to generate structured data with JavaScript.
Follow the guidelines.
Validate your code using the Rich Results Test and fix any critical errors. Consider also fixing any non-critical issues that may be flagged in the tool, as they can help improve the quality of your structured data (however, this isn't necessary to be eligible for rich results).
Deploy a few pages that include your structured data and use the URL Inspection tool to test how Google sees the page. Be sure that your page is accessible to Google and not blocked by a robots.txt file, the noindex tag, or login requirements. If the page looks okay, you can ask Google to recrawl your URLs.
Note: Allow time for re-crawling and re-indexing. Remember that it may take several days after publishing a page for Google to find and crawl it.
To keep Google informed of future changes, we recommend that you submit a sitemap. You can automate this with the Search Console Sitemap API.

範例

簡易的當地商家資訊

以下是採用 JSON-LD 格式呈現的簡易當地商家資訊範例。

<html>
  <head>
    <title>Dave's Steak House</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Restaurant",
      "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "name": "Dave's Steak House",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "148 W 51st St",
        "addressLocality": "New York",
        "addressRegion": "NY",
        "postalCode": "10019",
        "addressCountry": "US"
      },
      "review": {
        "@type": "Review",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": "4",
          "bestRating": "5"
        },
        "author": {
          "@type": "Person",
          "name": "Lillian Ruiz"
        }
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 40.761293,
        "longitude": -73.982294
      },
      "url": "https://www.example.com/restaurant-locations/manhattan",
      "telephone": "+12122459600",
      "servesCuisine": "American",
      "priceRange": "$$$",
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Monday",
            "Tuesday"
          ],
          "opens": "11:30",
          "closes": "22:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Wednesday",
            "Thursday",
            "Friday"
          ],
          "opens": "11:30",
          "closes": "23:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Saturday",
          "opens": "16:00",
          "closes": "23:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Sunday",
          "opens": "16:00",
          "closes": "22:00"
        }
      ],
      "menu": "https://www.example.com/menu",
      "acceptsReservations": "True"
    }
    </script>
  </head>
  <body>
  </body>
</html>

<html>
  <head>
    <title>Dave's Steak House</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Restaurant",
      "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "name": "Dave's Steak House",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "148 W 51st St",
        "addressLocality": "New York",
        "addressRegion": "NY",
        "postalCode": "10019",
        "addressCountry": "US"
      },
      "review": {
        "@type": "Review",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": "4",
          "bestRating": "5"
        },
        "author": {
          "@type": "Person",
          "name": "Lillian Ruiz"
        }
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 40.761293,
        "longitude": -73.982294
      },
      "url": "https://www.example.com/restaurant-locations/manhattan",
      "telephone": "+12122459600",
      "servesCuisine": "American",
      "priceRange": "$$$",
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Monday",
            "Tuesday"
          ],
          "opens": "11:30",
          "closes": "22:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Wednesday",
            "Thursday",
            "Friday"
          ],
          "opens": "11:30",
          "closes": "23:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Saturday",
          "opens": "16:00",
          "closes": "23:00"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Sunday",
          "opens": "16:00",
          "closes": "22:00"
        }
      ],
      "menu": "https://www.example.com/menu",
      "acceptsReservations": "True"
    }
    </script>
  </head>
  <body>
  </body>
</html>

餐廳輪轉介面 (有使用限制)

以下是符合詳細資料頁面規定 (假設還有包含 Carousel 標記的輪轉介面頁面) 的餐廳範例。目前只有少數餐廳資訊供應商能夠使用餐廳輪轉介面，如果您想使用這項功能，歡迎填寫意願表單。

<html>
  <head>
    <title>Trattoria Luigi</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org/",
      "@type": "Restaurant",
      "name": "Trattoria Luigi",
      "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
       "priceRange": "$$$",
       "servesCuisine": "Italian",
       "address": {
         "@type": "PostalAddress",
         "streetAddress": "148 W 51st St",
         "addressLocality": "New York",
         "addressRegion": "NY",
         "postalCode": "10019",
         "addressCountry": "US"
       }
    }
    </script>
  </head>
  <body>
  </body>
</html>

營業時間

以下範例說明如何標記不同類型的營業時間。

標準營業時間

如果排除 validFrom 和 validThrough 屬性，表示營業時間全年有效。以下範例定義的商家平日營業時間為早上 9 點到晚上 9 點，週末營業時間為早上 10 點到晚上 11 點。

"openingHoursSpecification": [
  {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": [
      "Monday",
      "Tuesday",
      "Wednesday",
      "Thursday",
      "Friday"
    ],
    "opens": "09:00",
    "closes": "21:00"
  },
  {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": [
      "Saturday",
      "Sunday"
    ],
    "opens": "10:00",
    "closes": "23:00"
  }
]

深夜營業時間

如果營業時間超過午夜，請使用單一 OpeningHoursSpecification 屬性定義開始和結束營業時間。以下範例定義的營業時間為週六下午 6 點到週日凌晨 3 點。

"openingHoursSpecification": {
  "@type": "OpeningHoursSpecification",
  "dayOfWeek": "Saturday",
  "opens": "18:00",
  "closes": "03:00"
}

全天營業時間

如要顯示商家全天 24 小時營業，請將 open 屬性設為 "00:00"，並將 closes 屬性設為 "23:59"。如要顯示商家全天不營業，請將 opens 和 closes 屬性都設為 "00:00"。以下是週六全天營業、週日全天不營業的商家範例。

"openingHoursSpecification": [
  {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": "Saturday",
    "opens": "00:00",
    "closes": "23:59"
  },
  {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": "Sunday",
    "opens": "00:00",
    "closes": "00:00"
  }
]

特別營業時間

請使用 validFrom 和 validThrough 屬性定義特別營業時間。以下是冬季節慶期間不營業的商家範例。

"openingHoursSpecification": {
  "@type": "OpeningHoursSpecification",
  "opens": "00:00",
  "closes": "00:00",
  "validFrom": "2015-12-23",
  "validThrough": "2016-01-05"
}

多個部門

如果商家有多個部門，且每個部門有不同屬性 (例如營業時間或電話號碼)，您可以為 department 屬性標記各部門的元素。請在各個部門元素中分別定義與主要店面不同的屬性。

<html>
  <head>
    <title>Dave's Department Store</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Store",
      "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "name": "Dave's Department Store",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "1600 Saratoga Ave",
        "addressLocality": "San Jose",
        "addressRegion": "CA",
        "postalCode": "95129",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 37.293058,
        "longitude": -121.988331
      },
      "url": "https://www.example.com/store-locator/sl/San-Jose-Westgate-Store/1427",
      "priceRange": "$$$",
      "telephone": "+14088717984",
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Monday",
            "Tuesday",
            "Wednesday",
            "Thursday",
            "Friday",
            "Saturday"
          ],
          "opens": "08:00",
          "closes": "23:59"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Sunday",
          "opens": "08:00",
          "closes": "23:00"
        }
      ],
      "department": [
        {
          "@type": "Pharmacy",
          "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
          "name": "Dave's Pharmacy",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "1600 Saratoga Ave",
            "addressLocality": "San Jose",
            "addressRegion": "CA",
            "postalCode": "95129",
            "addressCountry": "US"
          },
          "priceRange": "$",
          "telephone": "+14088719385",
          "openingHoursSpecification": [
            {
              "@type": "OpeningHoursSpecification",
              "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
              ],
              "opens": "09:00",
              "closes": "19:00"
            },
            {
              "@type": "OpeningHoursSpecification",
              "dayOfWeek": "Saturday",
              "opens": "09:00",
              "closes": "17:00"
            },
            {
              "@type": "OpeningHoursSpecification",
              "dayOfWeek": "Sunday",
              "opens": "11:00",
              "closes": "17:00"
            }
          ]
        }
      ]
    }
    </script>
  </head>
  <body>
  </body>
</html>

<html>
  <head>
    <title>Dave's Department Store</title>
    <script type="application/ld+json">
    {
      "@context": "https://schema.org",
      "@type": "Store",
      "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
      "name": "Dave's Department Store",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "1600 Saratoga Ave",
        "addressLocality": "San Jose",
        "addressRegion": "CA",
        "postalCode": "95129",
        "addressCountry": "US"
      },
      "geo": {
        "@type": "GeoCoordinates",
        "latitude": 37.293058,
        "longitude": -121.988331
      },
      "url": "https://www.example.com/store-locator/sl/San-Jose-Westgate-Store/1427",
      "priceRange": "$$$",
      "telephone": "+14088717984",
      "openingHoursSpecification": [
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": [
            "Monday",
            "Tuesday",
            "Wednesday",
            "Thursday",
            "Friday",
            "Saturday"
          ],
          "opens": "08:00",
          "closes": "23:59"
        },
        {
          "@type": "OpeningHoursSpecification",
          "dayOfWeek": "Sunday",
          "opens": "08:00",
          "closes": "23:00"
        }
      ],
      "department": [
        {
          "@type": "Pharmacy",
          "image": [
        "https://example.com/photos/1x1/photo.jpg",
        "https://example.com/photos/4x3/photo.jpg",
        "https://example.com/photos/16x9/photo.jpg"
       ],
          "name": "Dave's Pharmacy",
          "address": {
            "@type": "PostalAddress",
            "streetAddress": "1600 Saratoga Ave",
            "addressLocality": "San Jose",
            "addressRegion": "CA",
            "postalCode": "95129",
            "addressCountry": "US"
          },
          "priceRange": "$",
          "telephone": "+14088719385",
          "openingHoursSpecification": [
            {
              "@type": "OpeningHoursSpecification",
              "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
              ],
              "opens": "09:00",
              "closes": "19:00"
            },
            {
              "@type": "OpeningHoursSpecification",
              "dayOfWeek": "Saturday",
              "opens": "09:00",
              "closes": "17:00"
            },
            {
              "@type": "OpeningHoursSpecification",
              "dayOfWeek": "Sunday",
              "opens": "11:00",
              "closes": "17:00"
            }
          ]
        }
      ]
    }
    </script>
  </head>
  <body>
  </body>
</html>

指南規範

您必須遵守以下規範，才能提供當地商家複合式搜尋結果。

搜尋 Essentials
一般結構化資料指南
輪轉介面指南 (如適用)。目前只有少數餐廳資訊供應商能夠使用餐廳輪轉介面。如果您想使用這項功能，歡迎填寫意願表單。

結構化資料類型定義

下表根據 schema.org/LocalBusiness 的完整定義，列出當地商家和商家動作類型的屬性和使用方式。

您的內容必須包含必要的屬性，才能以複合式搜尋結果的形式呈現。您也可以加入建議的屬性，為內容增添更多相關資訊，提供更優質的使用者體驗。

您可以將 LocalBusiness 結構化資料新增到網站中的任何網頁，不過如果新增至含有您商家相關資訊的網頁來說，可能更有意義。

`LocalBusiness`

schema.org/LocalBusiness 內提供 LocalBusiness 的完整定義。請將各個當地商家地點定義為 LocalBusiness 類型，並盡可能使用最具體的 LocalBusiness 子類型，例如 Restaurant、DaySpa、HealthClub 等。如果您有多種類型，請將這些類型指定為陣列 (不支援 additionalType)。舉例來說，如果貴商家提供多種服務：

{
  "@context": "https://schema.org",
  "@type": ["Electrician", "Plumber", "Locksmith"],
  ....
}

Google 支援的屬性如下：

必要屬性

必要屬性
`address`	`PostalAddress` 商家的實際位置。請盡可能多加入屬性；您提供的屬性越多，使用者從搜尋結果獲得的資訊就越豐富。例如： "address": { "@type": "PostalAddress", "streetAddress": "148 W 51st St Suit 42 Unit 7", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10019", "addressCountry": "US" }
`name`	`Text` 商家的名稱。

address

PostalAddress

商家的實際位置。請盡可能多加入屬性；您提供的屬性越多，使用者從搜尋結果獲得的資訊就越豐富。例如：


"address": {
  "@type": "PostalAddress",
  "streetAddress": "148 W 51st St Suit 42 Unit 7",
  "addressLocality": "New York",
  "addressRegion": "NY",
  "postalCode": "10019",
  "addressCountry": "US"
}

name

Text

商家的名稱。

建議屬性
`aggregateRating`	`AggregateRating` 會擷取關於其他當地商家評論的網站：根據多個評分或評論所得到的當地商家平均評分。請遵循評論摘錄規範，以及必要和建議的 AggregateRating 屬性清單。
`department`	`LocalBusiness` 單一部門的巢狀項目。您可以為部門定義這份表格中的任一屬性。其他規範：包含店面名稱和部門名稱，格式如下：`{store name} {department name}`。例如 `gMart` 和 `gMart Pharmacy`。如果部門採用明確的品牌名稱，請單獨指定部門名稱，例如：`Best Buy` 和 `Geek Squad`。
`geo`	`GeoCoordinates` 商家的地理位置座標。
`geo.latitude`	`Number` 商家所在地點的緯度，精確度必須至少達到第 5 位小數。
`geo.longitude`	`Number` 商家所在地點的經度，精確度必須至少達到第 5 位小數。
`menu`	`URL` 適用於餐飲業商家的菜單完整網址。
`openingHoursSpecification`	`OpeningHoursSpecification` 的陣列或單一物件 (兩者皆支援) 商家的營業時間。
`openingHoursSpecification.closes`	`Time` 商家的結束營業時間，格式為 hh:mm:ss。
`openingHoursSpecification.dayOfWeek`	`Text` 可設為下列一或多個項目： Monday (週一) 週二週三週四 Friday (週五) Saturday (週六) Sunday (週日) 您可以使用正式的 schema.org 表示法來表示 `dayOfWeek` (週一、週二的標準網址)，也可以使用 schema.org 社群中所討論的較短形式。我們預計將根據這些討論的最終結果來更新這份說明文件，並會繼續支援這兩種變化版本以提供回溯相容性。
`openingHoursSpecification.opens`	`Time` 商家的開始營業時間，格式為 hh:mm:ss。
`openingHoursSpecification.validFrom`	`Date` 商家在特定期間暫停營業的開始日期，格式為 YYYY-MM-DD。
`openingHoursSpecification.validThrough`	`Date` 商家在特定期間暫停營業的結束日期，格式為 YYYY-MM-DD。
`priceRange`	`Text` 商家的相對價格範圍，通常會指定為數值範圍 (例如「$10-15 美元」) 或正規化數量的貨幣符號 (如「$$$」)。這個欄位的長度必須少於 100 個半形字元。如果長度超過 100 個半形字元，Google 就不會顯示該商家的價格範圍。
`review`	評論擷取其他當地商家評論的網站：針對當地商家的評論。請遵循評論摘錄規範，以及必要和建議的review 屬性清單。
`servesCuisine`	`servesCuisine` 餐廳供應的料理類型。
`telephone`	`Text` 商家電話號碼，是供消費者使用的主要聯絡方法。請務必在電話號碼中加入國家/地區代碼和區碼。
`url`	`URL` 特定商家所在地點的完整網址，網址必須是有效連結。

餐廳輪轉介面 (有使用限制)

如果您的網站上列有多家餐廳，而且您想用代管輪轉介面提供這些餐廳的資訊，請新增輪轉介面物件。除了標準的 Carousel 屬性外，您也需要在輪轉介面物件中定義下列屬性。雖然 Carousel 屬性並非必要屬性，但如果您想讓自己的餐廳清單出現在代管輪轉介面中，就必須新增下列屬性。

Google 支援的屬性如下：

必要屬性

必要屬性
`image`	重複的 `URL` 或 `ImageObject` 一或多張餐廳圖片。其他圖片規範：每個網頁都必須包含至少一張圖片 (無論是否已加上標記)。Google 會根據顯示比例和解析度，選擇最適當的圖片顯示在搜尋結果中。圖片網址必須可供檢索和建立索引。如要測試 Google 能否存取您的網址，請使用網址檢查工具。圖片內容與您標記的內容必須相符。圖片檔案必須使用 Google 圖片支援的格式。為了獲得最佳結果，建議您使用以下長寬比，提供多張高解析度圖片 (寬度和高度相乘時至少 50K 像素)：16x9、4x3 和 1x1。例如： "image": [ "https://example.com/photos/1x1/photo.jpg", "https://example.com/photos/4x3/photo.jpg", "https://example.com/photos/16x9/photo.jpg" ]
`name`	`Text` 餐廳名稱。

image

重複的 URL 或 ImageObject

一或多張餐廳圖片。

其他圖片規範：

每個網頁都必須包含至少一張圖片 (無論是否已加上標記)。Google 會根據顯示比例和解析度，選擇最適當的圖片顯示在搜尋結果中。
圖片網址必須可供檢索和建立索引。如要測試 Google 能否存取您的網址，請使用網址檢查工具。
圖片內容與您標記的內容必須相符。
圖片檔案必須使用 Google 圖片支援的格式。
為了獲得最佳結果，建議您使用以下長寬比，提供多張高解析度圖片 (寬度和高度相乘時至少 50K 像素)：16x9、4x3 和 1x1。

例如：

"image": [
  "https://example.com/photos/1x1/photo.jpg",
  "https://example.com/photos/4x3/photo.jpg",
  "https://example.com/photos/16x9/photo.jpg"
]

name

Text

餐廳名稱。

建議屬性

建議屬性
`address`	`PostalAddress` 商家的實際位置。請盡可能多加入屬性；您提供的屬性越多，使用者從搜尋結果獲得的資訊就越豐富。例如： "address": { "@type": "PostalAddress", "streetAddress": "148 W 51st St", "addressLocality": "New York", "addressRegion": "NY", "postalCode": "10019", "addressCountry": "US" }
`servesCuisine`	`servesCuisine` 餐廳供應的料理類型。

address

PostalAddress

商家的實際位置。請盡可能多加入屬性；您提供的屬性越多，使用者從搜尋結果獲得的資訊就越豐富。例如：


"address": {
  "@type": "PostalAddress",
  "streetAddress": "148 W 51st St",
  "addressLocality": "New York",
  "addressRegion": "NY",
  "postalCode": "10019",
  "addressCountry": "US"
}

servesCuisine

餐廳供應的料理類型。

疑難排解

如果無法順利導入結構化資料，或是偵錯時遇到困難，請參考下列資源。

如果您使用內容管理系統 (CMS) 或者有他人代您處理網站事務，請向對方尋求協助。請務必將所有與問題相關的 Search Console 訊息都轉寄給對方，這些訊息會針對問題提供詳細說明。
Google 不保證採用結構化資料的功能一定會顯示在搜尋結果中。如要瞭解為何 Google 無法將您的內容顯示為複合式搜尋結果，請參閱結構化資料通用指南裡的常見原因清單。
結構化資料可能含有錯誤。請查看結構化資料錯誤清單。
如果您的網頁遭到結構化資料專人介入處理處置，系統會忽略網頁上的結構化資料，但該網頁仍然會出現在 Google 搜尋結果中。請使用專人介入處理報告來修正結構化資料問題。
再次查看指南規範，確認您的內容是否符合規定。問題可能是因為垃圾內容或不當使用的標記所引起。不過，因為問題可能與語法無關，所以複合式搜尋結果測試無法找出問題所在。
疑難排解：未出現複合式搜尋結果/複合式搜尋結果總數減少。
請等待一段時間，讓系統執行重新檢索和重新建立索引作業。在發布網頁後，Google 可能需要幾天時間才會找到網頁並進行檢索。如有關於檢索和索引建立作業的一般問題，請參閱 Google 搜尋檢索和索引常見問題。
前往 Google 搜尋中心論壇發文提問。

當地商家 (LocalBusiness) 結構化資料

How to add structured data

範例

簡易的當地商家資訊

餐廳輪轉介面 (有使用限制)

營業時間

多個部門

指南規範

結構化資料類型定義

LocalBusiness

餐廳輪轉介面 (有使用限制)

疑難排解

當地商家 (`LocalBusiness`) 結構化資料

`LocalBusiness`