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This document describes the limits and quotas for the Google Tag Manager API.
Overview
Google Tag Manager is used by millions of sites. To protect the system from
receiving more data than it can handle, and to ensure an equitable
distribution of system resources, certain limits have been put in place. Our
policies are as follows and are subject to change.
Obtaining Quota
You must register your application in the
Google API Console to receive any quota; no
unregistered quota will be allowed. When you register a new application, you
are given a unique client ID to identify each application under that project.
Read the Keys, access, security, and
identity
section of the API Console guide to learn more about how client
IDs identify applications.
General Quota Limits
The following quota limits apply to all requests made to the
Tag Manager API:
10,000 requests per project per day.
0.25 queries per second (QPS) per project.
These quotas are independent of those you can set in the
API Console. If the
you set the project's per-user limit above 0.25 QPS, the
Google Tag Manager quota policy will still take effect and limit per-project
requests to 0.25 QPS.
Exceeding Quota Limits
If quota is exceeded, Google Tag Manager API returns an error for
additional requests: HTTP status code 403 Forbidden and
a message indicating that the specific account has insufficient
quota to proceed.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-09 UTC."],[[["Google Tag Manager API usage is subject to limits and quotas to ensure system stability and fair resource allocation."],["All applications must be registered in the Google API Console to receive quota and obtain a unique client ID."],["General quota limits include 10,000 requests per project per day and 0.25 queries per second (QPS) per project."],["Exceeding quota limits results in a `403 Forbidden` error, but higher quotas can be requested through the API Console."]]],[]]