Structured data markup that Google Search supports

Article

A news, sports, or blog article displayed in various rich result features, such as the title of the article and larger-than-thumbnail images.

Book actions

Book actions that enable users to buy the book that they find directly from Search results.

Breadcrumb

Navigation that indicates the page's position in the site hierarchy.

Carousel

Rich results that display in a sequential list or gallery from a single site. This feature must be combined with one of the following features: Recipe, Course list, Restaurant, Movie.

Course info

A carousel that focuses on detailed information about courses, such as reviewer ratings, pricing, and course details.

Course list

A list of educational course from the same course provider. Courses can include the course title, provider, and a short description.

Dataset

Large data sets that appear in Google Dataset Search.

Discussion forum

User-generated content (traditionally short-form compared to Article), followed by a threaded or non-threaded discussion about that topic.

Education Q&A

Education-related questions and answers that help students discover flashcards on Google Search.

Employer aggregate rating

An evaluation of a hiring organization compiled from many users that's displayed in the job search experience on Google.

Estimated salary

Salary estimate information, such as salary ranges and region-based salary averages for job types, displayed in the job search experience on Google.

Event

An interactive rich result that shows a list of organized events, such as concerts or art festivals, that people may attend at a particular time and place.

Fact Check

A summarized version of a credible site's evaluation of a claim made by others.

FAQ

A Frequently Asked Question (FAQ) page contains a list of questions and answers pertaining to a particular topic.

Image metadata

When you specify image metadata, Google Images can show more details about the image, such as who the creator is, how people can use an image, and credit information.

Job posting

An interactive rich result that allows job seekers to find a job. The job search experience on Google can feature your logo, reviews, ratings, and job details.

Learning video

Help students and teachers discover and watch educational videos by adding Learning Video structured data to your educational videos.

Local business

Business details displayed in the Google knowledge panel, including open hours, ratings, directions, and actions to book appointments or order items.

Math solver

Help students, teachers, and others with math problems by adding structured data to indicate the type of math problems and step-by-step walkthroughs for specific math problems.

Movie

The movie carousel helps users explore lists of movies on Google Search (for example, "best movies of 2023"). You can provide details about the movies, such as the title of each movie, director information, and images.

Organization

Information about your organization, such as your logo, legal name of the organization, address, contact information, and company identifiers. This information can show up in knowledge panels and other visual elements (such as attribution).

Practice problem

Help students, teachers, and parents with education by adding structured data to your practice problems in math and science subjects.

Product

Information about a product, including price, availability, and review ratings.

Profile page

A page that primarily focuses on information about a single person or organization that is somehow affiliated with the overall website.

Q&A

Q&A Pages are web pages that contain data in a question and answer format, which is one question followed by its answers.

Recipe

Recipes that display as an individual rich result or part of a host carousel.

Review snippet

A short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from reviewers. A review snippet can be about Book, Recipe, Movie, Product, Software App, and Local business.

Software app

Information about a software app, including rating information, a description of the app, and a link to the app.

Speakable

Allow search engines and other applications to identify news content to read aloud on Google Assistant-enabled devices using text-to-speech (TTS).

Subscription and paywalled content

Indicate paywalled content on your site to help Google differentiate paywalled content from the practice of cloaking, which violates our spam policies.

Vacation rental

Information about a vacation property, such as the name, description, images, location, rating, and reviews.

Vehicle listing

Information about a car that's for sale, such as availability, pricing, and other key information about the vehicle.

Video

Video information in search results, with the option to play the video, specify video segments, and live-stream content.