Regional differences in Search experience

Google is evolving the search results page for certain types of queries to provide new opportunities for Vertical Search Services (VSS), Comparison Shopping Services (CSS), direct suppliers, and content providers.

To find the features relevant to your website, select where your company is based and the query types that are most relevant to your business:

Feature Region Queries
Aggregator unit in Google Search

Aggregator unit

A unit that provides visibility for ecosystem participants (aggregators) on the search results page.

Learn about the aggregator unit

EEA

Hotels, flights, ground transportation, and products

Supplier unit in Google Search

Supplier unit

A unit that provides visibility for ecosystem participants (direct suppliers) on the search results page.

Learn about the supplier unit

EEA

Hotels, flights, ground transportation, and products

Ecosystem carousel in Google Search

Ecosystem carousel

A carousel that may appear alongside answers that require data visualizations and interactivity with data (for example, stock charts, weather information, sports scores).

Learn about the ecosystem carousel

EEA

Weather, sports, finance, and translate

Job sites in Google Search

Job sites features

A dedicated "Job sites" carousel and refinement chip that includes links to aggregator sites from across the web with the option to see .

Learn about the job sites features

EEA

Jobs

Places sites in Google Search

Places sites features

A dedicated "Places sites" carousel and refinement chip that includes links to aggregator sites from across the web with the option to see .

Learn about the places sites features

Türkiye

Hotels and local businesses

South African badge on a Google Search result South African refinement chip in Google Search

South Africa badge and refinement chip

A badge and refinement chip are available for businesses based in South Africa for specific query types.

Learn about the South Africa features

South Africa

Travel, products, car hire, food delivery, and ground transportation

Structured data carousels in Google Search

Structured data carousels

A list-like rich result that people can scroll horizontally to see entities from a given site (also known as a host carousel). To be eligible, your site must implement structured data markup.

Learn about the carousel

EEA

Hotels, local businesses, things to do, products, ground transportation, flights, and vacation rentals

South Africa

Hotels, things to do, flights, products, food delivery, car hire, vacation rentals, and ground transportation

Türkiye

Hotels, local businesses, and vacation rentals