Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Cara meluncurkan situs e-commerce baru
Untuk memastikan Google dapat menemukan situs e-commerce Anda saat peluncuran, sebaiknya lakukan
hal berikut untuk mendaftarkan situs baru Anda ke Google:
Lacak cara Google Penelusuran mengindeks situs Anda.
Google Merchant Center dapat memverifikasi dan memeriksa ulang konten dengan indeks Google Penelusuran. Untuk
menghindari peringatan yang salah terkait verifikasi, pastikan situs Anda diindeks di Google Penelusuran dan
produk Anda tersedia untuk dibeli. Anda dapat menggunakan
Laporan Pengindeksan Halaman
untuk memeriksa progres pengindeksan.
Selain itu, Anda mungkin memiliki pertimbangan pemasaran saat meluncurkan situs Anda. Pelajari lebih lanjut
pro dan kontra berbagai pendekatan dalam hal membuat situs Anda tersedia di Google
segera setelah Anda meluncurkannya.
Peluncuran besar-besaran:
Publikasikan seluruh situs Anda ke publik dan Google secara bersamaan.
Peluncuran terbatas:
Luncurkan situs lengkap lebih awal, dengan acara pemasaran terpisah untuk peluncuran "resmi".
Peluncuran besar-besaran
Salah satu pendekatannya adalah membuat seluruh situs e-commerce Anda tidak dapat diakses oleh publik dan mesin telusur sebelum
diluncurkan. Misalnya, mewajibkan sandi akses halaman di situs akan memblokir Google
agar tidak mengakses situs Anda, tetapi mengizinkan penguji mengakses situs dan memastikan situs berfungsi dengan baik
sebelum dibuka untuk umum. Anda kemudian dapat melakukan "peluncuran besar-besaran" pada waktu
yang Anda pilih, yang disinkronkan dengan aktivitas pemasaran lainnya.
Tindakan:
Segera setelah peluncuran, ikuti langkah-langkah untuk
meluncurkan situs e-commerce.
Hal ini akan meminimalkan penundaan sebelum situs Anda tersedia di Google Penelusuran.
Kelebihan
Tidak ada konten Anda yang diketahui sebelum peluncuran, yang mungkin penting untuk kampanye
pemasaran Anda.
Kekurangan
Mungkin perlu waktu lebih lama bagi situs Anda untuk mendapatkan visibilitas di hasil Google Penelusuran dan
tab Google Shopping.
Peluncuran halaman beranda
Anda dapat meluncurkan situs dengan hanya menyertakan halaman beranda yang dapat diakses oleh Google. Halaman beranda mungkin berupa
placeholder yang mengumumkan bahwa situs e-commerce Anda akan segera hadir dengan teks yang mendeskripsikan toko Anda.
Pendekatan ini memungkinkan Anda mendaftarkan toko, mendorong kesadaran terhadap nama domain,
dan mulai mengizinkan orang lain untuk menautkan ke situs Anda. Ini juga berarti saat peluncuran, nama
toko dapat ditemukan di Google Penelusuran, meskipun produk Anda belum tersedia.
Kekurangan
Informasi mendetail tidak akan tersedia di Google Penelusuran dan tab Shopping hingga
seluruh situs diluncurkan serta Google dapat meng-crawl dan mengindeksnya.
Peluncuran tanpa ketersediaan produk
Anda dapat memilih untuk meluncurkan situs secara lengkap, tetapi menonaktifkan kemampuan untuk melakukan pembelian hingga Anda
siap memenuhi pesanan. Misalnya, Anda dapat menandai produk sebagai stok habis. Dengan begitu,
semua konten situs Anda, termasuk produk, dapat diindeks. Pertimbangkan untuk menyertakan
pesan di setiap halaman yang menunjukkan tanggal resmi peluncuran situs.
Tindakan:
Lakukan semua langkah untuk meluncurkan situs e-commerce Anda, tetapi berikan data produk
ke Google Merchant Center dengan stok yang ditandai sebagai tidak tersedia untuk dibeli menggunakan
Atribut excluded_destination.
Dengan demikian, masalah verifikasi pemuatan data produk dapat diidentifikasi lebih awal,
tanpa menampilkan produk Anda sebagai tersedia di platform seperti Google Shopping.
Kelebihan
Konten Anda diindeks segera setelah Anda meluncurkan situs.
Kekurangan
Situs Anda akan terlihat oleh pelanggan, tetapi mereka tidak dapat melakukan pemesanan. Sebaiknya
jelaskan kepada pembeli bahwa situs belum sepenuhnya
diluncurkan untuk menghindari pelanggan yang kecewa, karena mereka tidak dapat menyelesaikan transaksi pembelian.
Peluncuran terbatas
Pendekatan lainnya adalah mengaktifkan semua aspek situs begitu situs siap produksi.
Kemudian, Anda dapat mengadakan peluncuran pemasaran di lain waktu. Hal ini dapat dibuat menjadi acara
"pratinjau", yang membuat pembeli merasa istimewa karena mereka menemukan situs tersebut
sebelum diluncurkan secara resmi.
Keunggulan pendekatan ini adalah kesederhanaan. Situs juga sepenuhnya aktif, sehingga memungkinkan
pengujian pengguna yang sebenarnya pada tingkat traffic yang lebih rendah.
Kekurangan
Situs Anda mungkin dipromosikan atau direferensikan oleh pengguna di media sosial, yang menarik perhatian ke
situs Anda sebelum peluncuran yang direncanakan.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-08-04 UTC."],[[["\u003cp\u003eTo ensure Google can find your new ecommerce website, verify site ownership, submit it for indexing, and track its progress in Google Search.\u003c/p\u003e\n"],["\u003cp\u003eLaunching with a placeholder home page allows for early domain registration and awareness but delays product visibility in search results.\u003c/p\u003e\n"],["\u003cp\u003eLaunching with products marked "out of stock" enables content indexing but requires clear communication to customers about purchase limitations.\u003c/p\u003e\n"],["\u003cp\u003eA "soft launch" makes the site live for real-user testing before the official marketing launch, but risks premature exposure on social media.\u003c/p\u003e\n"],["\u003cp\u003eConsider different launch approaches — grand reveal, home page only, products unavailable, or soft launch — weighing the pros and cons of each for your marketing goals.\u003c/p\u003e\n"]]],["To launch an e-commerce site with Google visibility, first, verify site ownership and request indexing via the URL inspection tool or sitemap. Track indexing progress using the Page Indexing report. If applicable, establish business details and sign up for Google Merchant Center. Choose a launch strategy: a grand reveal, a home page launch, a launch with unavailable products, or a soft launch. Each has distinct actions to ensure proper indexing and manage customer expectations.\n"],null,["# How To Launch an Ecommerce Site on Google | Google Search Central\n\nHow to launch a new ecommerce website\n=====================================\n\n\nTo make sure Google can find your ecommerce website at launch, we recommend doing the\nfollowing to register your new site with Google:\n\n1. [Verify your site ownership with Google](https://support.google.com/webmasters/answer/9008080).\n2. [Ask Google to index your site](/search/docs/crawling-indexing/ask-google-to-recrawl):\n\n - **Small number of URLs:** Use the [URL inspection tool](https://support.google.com/webmasters/answer/9012289).\n - **Large number of URLs:** Provide a [sitemap](/search/docs/crawling-indexing/sitemaps/build-sitemap).\n3. [Track how Google Search is indexing your site](https://support.google.com/webmasters/answer/7440203). Google Merchant Center may verify and cross-check content with the Google Search index. To avoid false verification warnings, make sure that your site is indexed in Google Search and products are available for purchase. You can use the [Page Indexing report](https://support.google.com/webmasters/answer/7440203) to check the progress of indexing.\n4. If you also have a physical store, [establish your business details with Google](/search/docs/appearance/establish-business-details).\n5. [Sign up for Google Merchant Center](https://support.google.com/merchants/answer/188924?ref_topic=7294166) to provide additional information such as descriptions of your products and deals.\n\n| **Note** : To enable your site to appear in experiences such as the Google Shopping tab, you must [sign up for Google Merchant Center](https://support.google.com/merchants/answer/188924?ref_topic=7294166). Signup may also make your products eligible for other rich features, such as adding a product badge on images in Google Images.\n\n\nIn addition, you may have marketing considerations when launching your site. Learn more about\nthe pros and cons of the different approaches in terms of making your site available to Google\nas soon as you launch.\n\n- [Grand reveal](#grand-reveal): Make your entire site live to the public and Google at the same time.\n- [Home page launch](#home page-launch): Initially make only the home page of the site available to the public and Google.\n- [Launch without product availability](#products-unavailable): Launch the full site to the public and Google, with products marked as \"out of stock\".\n- [Soft launch](#soft-launch): Launch the full site live early, with a separate marketing event for the \"official\" launch.\n\nGrand reveal\n------------\n\n\nOne approach is to keep your whole ecommerce website inaccessible to the public and search engines before\nlaunch. For example, requiring a password to access pages on the site will block Google from\naccessing your site, but allow testers to access your site and make sure the site works well\nbefore it's opened to the public. You can then have a \"grand reveal\" at a time of your\nchoosing, synchronized with other marketing activities.\n\n\n**Action** :\nImmediately after launch, follow the steps to\n[launching an ecommerce site](#steps).\nThis will minimize the delay before your site is available on Google Search.\n\n|-------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------|\n| **Pros** None of your content is known ahead of launch, which may be important for your marketing campaign. | **Cons** It can take longer for your site to get visibility in Google Search results and the Google Shopping tab. |\n\nHome page launch\n----------------\n\n\nYou can launch your site with only the home page accessible to Google. The home page might be\na placeholder announcing your ecommerce website is coming soon with text describing your store.\n\n\n**Action** :\n[Verify your site ownership](https://support.google.com/webmasters/answer/9008080)\nin advance, then proceed with the\n[rest of the steps](#steps)\nonce your products are available on your site.\n\n|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **Pros** This approach allows you to register your store, drive awareness of your domain name, and start allowing others to link to your site. It also means when you launch, your store name can be found on Google Search, even if your products aren't available yet. | **Cons** The detailed information won't be available in Google Search and the Shopping tab until your entire site is launched and Google is able to crawl and index it. |\n\nLaunch without product availability\n-----------------------------------\n\n\nYou can choose to launch the full site, but disable the ability to make a purchase until you\nare ready to fulfill orders. For example, you could mark products as out of stock. This will\nallow all of your site content, including products, to be indexed. Consider including a\nmessage on each page indicating the official launch date of the site.\n| **Caution**: Don't disable add-to-cart functionality as a way to stopping users from purchasing products. Google may use add-to-cart as a part of verifying the final price details, including tax and shipping costs.\n\n\n**Actions** :\n[Do all of the steps to launching your ecommerce site](#steps), but provide product\ndata to Google Merchant Center with stock marked as unavailable for purchase using the\n[`excluded_destination` attribute](https://support.google.com/merchants/answer/6324486).\nThis allows any product data loading verification issues to be identified earlier,\nwithout your products appearing as available in destinations such as Google Shopping.\n\n|-------------------------------------------------------------------|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| **Pros** Your content is indexed as soon as you launch your site. | **Cons** Your site will seem live to customers, but they will be unable to place orders. We recommend that you make it clear to shoppers that the site has not yet been fully launched to avoid unhappy customers, as they cannot complete a purchase transaction. |\n\nSoft Launch\n-----------\n\n\nAnother approach is to enable all aspects of the site as soon as they are production ready.\nYou could then hold a marketing launch at a later time. This could be turned into a \"sneak\npeek\" event, making shoppers feel special that they discovered the site before it is\nofficially live.\n\n\n**Actions** :\n[Do all of the steps to launching an ecommerce site](#steps) as soon as the site goes live.\n\n|------------------------------------------------------------------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------------------------------------------------|\n| **Pros** This approach has the advantage of simplicity. The site is also fully live, allowing real user testing at lower traffic levels. | **Cons** Your site may be promoted or referenced by users on social media, drawing attention to your site before your planned launch. |"]]
