Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Panduan Google Penelusuran tentang penggunaan konten AI generatif di situs Anda
AI generatif bisa jadi sangat efektif untuk meneliti suatu topik, dan menambahkan struktur ke
konten orisinal. Namun, penggunaan alat AI generatif atau alat serupa lainnya untuk membuat banyak halaman
tanpa memberikan nilai tambah kepada pengguna dapat melanggar kebijakan spam Google terkait penyalahgunaan konten berskala besar.
Jika Anda menggunakan konten AI generatif di situs, pastikan konten Anda memenuhi
standar Dasar-Dasar Penelusuran dan
kebijakan spam kami.
Sebaiknya pelajari juga pedoman Penilai Kualitas Penelusuran
tentang cara mengevaluasi penyalahgunaan konten berskala besar (bagian 4.6.5) dan konten utama yang dibuat dengan sedikit
atau tanpa upaya, orisinalitas, dan nilai tambah (bagian 4.6.6). Pedoman
ini bukanlah panduan untuk mendapatkan peringkat pertama di Google; pedoman ini digunakan oleh
penilai penelusuran
untuk membantu mengevaluasi performa berbagai sistem penentu peringkat penelusuran kami,
dan penilaian mereka tidak memengaruhi penentuan peringkat secara langsung.
Untuk data terstruktur, pastikan juga kepatuhan terhadap pedoman umum
dan kebijakan spesifik untuk setiap fitur penelusuran. Selain itu, validasi markup
guna memastikan kelayakan untuk fitur Penelusuran.
Memberikan konteks kepada pengguna
Dengan membagikan informasi tentang cara pembuatan konten,
pembaca Anda dapat melihat konteksnya secara lebih jelas. Jika Anda membuat konten secara otomatis, sebaiknya
tambahkan informasi tentang proses pembuatan konten dengan cara yang sesuai bagi audiens Anda,
seperti dengan memberikan lebih banyak informasi latar belakang tentang penggunaan otomatisasi dan menambahkan
metadata gambar.
Untuk situs e-commerce, Google Merchant Center memiliki kebijakan terkait konten buatan AI.
Secara khusus, gambar buatan AI harus berisi metadata menggunakan metadata TrainedAlgorithmicMediaDigitalSourceType
IPTC. Data produk buatan AI seperti atribut judul dan deskripsi harus ditentukan
secara terpisah dan diberi label sebagai buatan AI.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-08-24 UTC."],[],[],null,["# Google Search's Guidance on Generative AI Content on Your Website | Google Search Central\n\nGoogle Search's guidance on using generative AI content on your website\n=======================================================================\n\n\nGenerative AI can be particularly useful when researching a topic, and to add structure to\noriginal content. However, using generative AI tools or other similar tools to generate many pages\nwithout adding value for users may violate [Google's spam policy on scaled content abuse](/search/docs/essentials/spam-policies#scaled-content).\nIf you're using generative AI content on your website, **make sure your work meets the\nstandards of the [Search Essentials](/search/docs/essentials) and our\n[spam policies](/search/docs/essentials/spam-policies#scaled-content).**\n\n\nYou might find value in looking at the [Search Quality Raters guidelines](https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf)\non how to evaluate both scaled content abuse (section 4.6.5) and main content created with little\nto no effort, little to no originality, and little to no added value (section 4.6.6). These\nguidelines are not a guide to ranking first in Google; they're used by our\n[search raters](https://support.google.com/websearch/answer/9281931)\nto help evaluate the performance of our [various search ranking systems](/search/docs/appearance/ranking-systems-guide),\nand their ratings don't directly influence ranking.\n\n### Focus on accuracy, quality, and relevance\n\n\nWhen creating content for the web, focus on accuracy, quality, and relevance, especially when\nautomatically generating the content. This includes metadata like [`\u003ctitle\u003e` elements](/search/docs/appearance/title-link),\n[meta description elements](/search/docs/appearance/snippet),\n[structured data](/search/docs/appearance/structured-data/intro-structured-data), and\n[alternate texts for images](/tech-writing/accessibility/self-study/write-alt-text),\nwhich can appear in Search results.\n\n\nFor structured data, also ensure compliance with the [general guidelines](/search/docs/appearance/structured-data/sd-policies),\nthe specific policies for the individual search features, and [validate the markup](/search/docs/appearance/structured-data/sd-policies)\nto ensure eligibility for [Search features](/search/docs/appearance/structured-data/search-gallery).\n\n### Give users context\n\n\nSharing [information about how a piece of content was created](/search/docs/fundamentals/creating-helpful-content#how-the-content-was-created)\ncan help give your readers more context. If you're automatically generating content, consider\nadding information on how your content was created in a way that makes sense for your audience,\nsuch as by providing more background information on how automation was used and adding\n[image metadata](/search/docs/appearance/structured-data/image-license-metadata#add-metadata).\n\n\nFor ecommerce sites, Google Merchant Center has [policies for AI-generated content](https://support.google.com/merchants/answer/14743464).\nIn particular, AI-generated images must contain metadata using the IPTC `DigitalSourceType`\n[`TrainedAlgorithmicMedia`](https://cv.iptc.org/newscodes/digitalsourcetype/trainedAlgorithmicMedia)\nmetadata. AI-generated product data such as title and description attributes must be specified\nseparately and labeled as AI-generated.\n\n\nFor more, see our [FAQs in our blog post on AI-generated content](/search/blog/2023/02/google-search-and-ai-content)."]]
