Tetap teratur dengan koleksi
Simpan dan kategorikan konten berdasarkan preferensi Anda.
Memulai Penelusuran: panduan developer
Menjadikan konten Anda mudah ditelusuri sangatlah penting karena dapat menarik lebih banyak pengguna yang relevan untuk melihat konten Anda. Tindakan ini disebut pengoptimalan mesin telusur (SEO), yang dapat menarik lebih banyak pengguna untuk membuka situs Anda. Jika Google Penelusuran kesulitan memahami halaman Anda, Anda mungkin kehilangan sumber traffic yang penting.
Anda mungkin terkejut setelah mengetahui bahwa Google tidak selalu melihat semua yang Anda lihat di
browser. Pada contoh berikut, Google tidak mengetahui adanya gambar pada halaman
karena halaman tersebut menggunakan fitur JavaScript yang tidak didukung oleh Google.
Tampilan pengguna
Berikut ini cara pengguna melihat halaman. Pengguna dapat melihat gambar dan teks di browser.
Tampilan Google
Berikut ini cara Google melihat halaman tersebut. Google tidak mengetahui adanya gambar pada halaman
karena halaman tersebut menggunakan fitur JavaScript yang tidak didukung oleh Google.
Memeriksa link Anda
Googlebot membuka URL satu per satu dengan mengambil serta mengurai link, peta situs, dan pengalihan. Googlebot
memperlakukan setiap URL seolah-olah URL tersebut adalah yang pertama dan satu-satunya yang terlihat di situs Anda. Untuk memastikan
bahwa Googlebot dapat menemukan semua URL di situs Anda:
Gunakan elemen <a> yang dapat di-crawl Google.
Pastikan bahwa semua halaman di situs dapat dijangkau oleh link dari halaman lain yang juga dapat ditemukan. Pastikan
link perujuk menyertakan teks atau atribut alt (untuk gambar),
yang relevan dengan halaman target.
Buat dan kirim peta situs
untuk membantu Googlebot meng-crawl situs Anda dengan lebih efektif. Peta situs adalah file yang
digunakan untuk memberikan informasi tentang halaman, video, dan file lainnya di situs Anda, serta
hubungan antara elemen tersebut.
Untuk aplikasi JavaScript yang hanya memiliki satu halaman HTML, pastikan setiap layar atau konten individu memiliki URL.
Jika Anda masih kesulitan membuat halaman Anda diindeks, periksa apakah terdapat error pada log server Anda.
Memperhatikan juga kata-kata di halaman
Googlebot hanya dapat menemukan konten yang terlihat dalam bentuk teks. Misalnya, teks dalam video tidak dapat dilihat oleh Googlebot. Untuk memastikan Google Penelusuran dapat memahami konten di halaman Anda:
Pastikan konten visual Anda diekspresikan dalam bentuk teks.
Misalnya, halaman kategori produk yang berisi daftar gambar kemeja menjadi tidak optimal jika tidak disertai dengan keterangan teks untuk setiap gambar. Halaman kategori produk harus menyertakan
keterangan teks untuk setiap gambar.
Pastikan setiap halaman memiliki
judul deskriptif dan
deskripsi meta.
Judul dan deskripsi meta yang unik akan membantu Google menunjukkan
relevansi halaman Anda bagi pengguna, yang pada akhirnya dapat meningkatkan traffic penelusuran Anda.
Gunakan HTML semantik. Meskipun Google mengindeks HTML, konten PDF, gambar,
dan video, Google tidak mengindeks konten yang memerlukan plugin (misalnya, Java atau Silverlight)
atau konten yang dirender dalam kanvas. Sebagai pengganti plugin, Anda dapat menggunakan markup HTML semantik
untuk konten jika memungkinkan.
Pastikan konten teks Anda dapat diakses di
DOM.
Misalnya, konten yang ditambahkan melalui properti content CSS
bukan bagian dari DOM dan Google Penelusuran akan mengabaikannya untuk saat ini. Anda dapat menggunakan properti content untuk konten dekoratif; Google Penelusuran mungkin tidak mengindeks konten ini.
Memberi tahu Google tentang versi lain konten Anda
Google tidak secara otomatis tahu bahwa situs atau konten Anda memiliki beberapa versi. Misalnya,
versi seluler dan desktop, atau versi internasional. Untuk memastikan Google menampilkan versi yang tepat bagi pengguna, Anda dapat:
Agar Google tidak dapat menemukan halaman Anda, batasi akses ke konten Anda bagi pengguna
yang login (misalnya, gunakan halaman login atau
lindungi halaman dengan
sandi).
Agar Googlebot tidak dapat meng-crawl halaman Anda,
buat robots.txt.
Untuk memblokir Google agar tidak mengindeks halaman Anda, tetapi tetap mengizinkan crawling,
tambahkan tag
noindex.
Jika konten Anda tidak muncul di Google Penelusuran dan Anda ingin konten tersebut ditampilkan, ikuti langkah-langkah
di bawah ini:
Periksa apakah Googlebot dapat mengakses halaman dengan
alat inspeksi URL.
Uji file robots.txt Anda
untuk melihat apakah Anda tidak sengaja memblokir Googlebot dan membuatnya tidak dapat
meng-crawl situs Anda.
Periksa HTML Anda untuk aturan noindex di tag meta.
Mengaktifkan hasil kaya untuk situs Anda
Hasil kaya dapat mencakup gaya, gambar, atau fitur interaktif lainnya yang dapat membantu situs Anda lebih menonjol dalam hasil Penelusuran. Anda dapat membantu Google memahami halaman Anda dengan lebih baik dan
menampilkan hasil kaya untuk halaman tersebut dalam Penelusuran dengan memberikan petunjuk eksplisit tentang maksud halaman
dengan data terstruktur di halaman itu. Jika
Anda tidak yakin mengenai cara memulainya, pelajari berbagai fitur yang tersedia di galeri kami.
[[["Mudah dipahami","easyToUnderstand","thumb-up"],["Memecahkan masalah saya","solvedMyProblem","thumb-up"],["Lainnya","otherUp","thumb-up"]],[["Informasi yang saya butuhkan tidak ada","missingTheInformationINeed","thumb-down"],["Terlalu rumit/langkahnya terlalu banyak","tooComplicatedTooManySteps","thumb-down"],["Sudah usang","outOfDate","thumb-down"],["Masalah terjemahan","translationIssue","thumb-down"],["Masalah kode / contoh","samplesCodeIssue","thumb-down"],["Lainnya","otherDown","thumb-down"]],["Terakhir diperbarui pada 2025-08-04 UTC."],[[["\u003cp\u003eOptimize your website for Google Search by ensuring Googlebot can discover, crawl, and understand your content, resulting in more relevant traffic.\u003c/p\u003e\n"],["\u003cp\u003eUse the URL Inspection Tool and Rich Results Test to see how Google perceives your site, addressing any discrepancies between user and Google's view.\u003c/p\u003e\n"],["\u003cp\u003eImplement best practices for JavaScript SEO, sitemaps, and descriptive content to improve Google's understanding and indexing of your website.\u003c/p\u003e\n"],["\u003cp\u003eLeverage structured data to enable rich results, enhancing your site's visibility and engagement in search results.\u003c/p\u003e\n"],["\u003cp\u003eControl Google's access and indexing of content using robots.txt, noindex tags, and password protection as needed.\u003c/p\u003e\n"]]],["Developers can optimize their sites for Google Search by ensuring they are secure, fast, and accessible. Key actions include testing the site with the URL inspection or Rich Results tools to see how Google views it. Use crawlable `\u003ca\u003e` elements, build sitemaps, and ensure each content piece has a unique URL. Also, use text to represent visual elements, add descriptive titles and meta descriptions, and utilize semantic HTML. Finally, use methods to notify Google about changes like updated content.\n"],null,["# SEO Guide for Web Developers | Google Search Central\n\nGet started with Search: a developer's guide\n============================================\n\n\nMaking your content search-friendly matters because it's how you get more relevant users viewing\nyour content. This is called search engine optimization (SEO), which can result in more\ninterested users coming to your site. If Google Search has trouble understanding your page,\nyou're possibly missing out on an important source of traffic.\n\n\nThis guide covers what developers can do to make sure that their sites work well with Google\nSearch. In addition to the items in this guide, make sure that your site is\n[secure](https://web.dev/explore/secure),\n[fast](https://web.dev/explore/fast),\n[accessible to all](https://web.dev/explore/accessible), and\n[works on all devices](/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing).\n| For help that's not so technical, visit the [SEO starter guide](/search/docs/fundamentals/seo-starter-guide). The SEO starter guide covers other aspects of SEO, like authoring content.\n\nFind out how Google sees your site\n----------------------------------\n\n\nTo get started, test your site in the [URL inspection tool](https://search.google.com/search-console) or\n[Rich Results Test](https://search.google.com/test/rich-results) to\nsee how Google sees your site.\n[Googlebot is Google's web\ncrawling bot](/search/docs/crawling-indexing/googlebot) that discovers new and updated pages for the Google index. For\nmore information about the process, go to\n[How Google Search Works](/search/docs/fundamentals/how-search-works).\n\n\nYou may be surprised to find that Google doesn't always see everything that you see in the\nbrowser. In the following example, Google doesn't know there are images on this page\nbecause the page uses a JavaScript feature that isn't supported by Google.\nUser view\n\nHere's how a user views the page. Users can view the images and text in the browser.\n\nGoogle view\n\nHere's how Google views the page. Google doesn't know there are images on this page\nbecause the page uses a JavaScript feature that isn't supported by Google.\n\nCheck your links\n----------------\n\n\nGooglebot navigates from URL to URL by fetching and parsing links, sitemaps, and redirects. Googlebot\ntreats every URL as if it's the first and only URL it has seen from your site. To make sure\nthat Googlebot can find all the URLs on your site:\n\n- Use [`\u003ca\u003e` elements that Google can crawl](/search/docs/crawling-indexing/links-crawlable#crawlable-links). Ensure that all pages on the site can be reached by a link from another findable page. Make sure the referring link includes either text or, for images, an alt attribute, that is relevant to the target page.\n- [Build and submit a sitemap](/search/docs/crawling-indexing/sitemaps/build-sitemap) to help Googlebot more intelligently crawl your site. A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them.\n- For JavaScript apps that have only one HTML page, make sure that each screen or piece of individual content has a URL.\n\nCheck how you're using JavaScript\n---------------------------------\n\n\nWhile Google does run JavaScript, there are some differences and limitations that you need\nto account for when designing your pages and applications to accommodate how crawlers access\nand render your content.\n\nLearn more about the [basics of JavaScript SEO](/search/docs/guides/javascript-seo-basics) or how to [fix\nSearch-related JavaScript problems](/search/docs/guides/fix-search-javascript).\n\n\nTo learn more about how Google handles JavaScript when crawling, rendering, and indexing, see the following video. \n\nKeep Google updated when content changes\n----------------------------------------\n\n\nTo make sure that Google finds your new or updated pages quickly:\n\n- [Submit sitemaps](/search/docs/crawling-indexing/sitemaps/build-sitemap).\n- [Ask Google to recrawl your\n URLs](/search/docs/crawling-indexing/ask-google-to-recrawl).\n\nIf you're still having trouble getting your page indexed, check your server logs for errors.\n\nDon't forget about the words on the page\n----------------------------------------\n\n\nGooglebot can only find content that is textually visible. For example, text in videos is\ninvisible to Googlebot. To make sure that Google Search understands what your page is about:\n\n- **Make sure that your visual content is expressed in text form.** For example, a product category page that contains a list of images of shirts with no textual context about each image is suboptimal. The product category page should include some textual explanation for each image.\n- **Make sure that every page has a\n [descriptive title](/search/docs/appearance/title-link#page-titles) and\n [meta description](/search/docs/appearance/snippet#meta-descriptions)**. Unique titles and meta descriptions help Google show how your pages are relevant to users, which in turn can increase your search traffic.\n- **Use semantic HTML**. While Google indexes HTML, PDF content, images, and videos, it doesn't index content that requires plugins (for example, Java or Silverlight) or content that is rendered in a canvas. Instead of using a plugin, use semantic HTML markup for your content whenever possible.\n- **Make sure your text content is accessible in the\n [DOM.](https://developer.mozilla.org/en-US/docs/Web/API/Document_Object_Model/Introduction)** [For example, content that is added via the](https://developer.mozilla.org/en-US/docs/Web/API/Document_Object_Model/Introduction)[CSS `content` property](https://developer.mozilla.org/en-US/docs/Web/CSS/content) is not part of the DOM and Google Search ignores it at the moment. It's fine to use the `content` property for decorative content; Google Search may not index this content.\n\nTell Google about other versions of your content\n------------------------------------------------\n\n\nGoogle doesn't automatically know that there are multiple versions of your site or content. For\nexample, a mobile and desktop version, or international versions of your site. To make sure\nthat Google serves the right version to users, you can:\n\n- [Consolidate duplicate\n URLs](/search/docs/crawling-indexing/consolidate-duplicate-urls).\n- [Tell\n Google about localized versions of your site](/search/docs/specialty/international/localized-versions).\n- [Make your AMP pages\n discoverable](https://www.ampproject.org/docs/fundamentals/discovery).\n\nControl what content Google sees\n--------------------------------\n\n\nThere are several ways to block Googlebot:\n\n- To block Google from finding your page, restrict access to your content to logged in users (for example, use a login page or [password-protect your\n page](/search/docs/crawling-indexing/control-what-you-share)).\n- To block Googlebot from crawling your page, [create a robots.txt](/search/docs/crawling-indexing/robots/create-robots-txt). A robots.txt is not a mechanism for keeping a web page out of Google. To keep a web page out of Google, use the `noindex` robots rules, or [password-protect](/search/docs/crawling-indexing/control-what-you-share) your page.\n- To block Google from indexing your page but still allow crawling, [add a\n `noindex` tag](/search/docs/crawling-indexing/robots-meta-tag#noindex). Combining multiple crawling and indexing rules might cause some rules to counteract other rules. Learn how to configure these rules properly by reading [Combining crawling with indexing / serving rules](/search/docs/crawling-indexing/robots-meta-tag#combining).\n\nIf your content isn't showing up in Google Search and you want it to show up, follow these\nsteps:\n\n- Check if Googlebot can access the page with the [URL inspection tool](https://support.google.com/webmasters/answer/9012289).\n- [Test your robot.txt](https://support.google.com/webmasters/answer/6062598) file to see if you're unintentionally blocking Googlebot from crawling your site.\n- Check your HTML for `noindex` rules in `meta` tags.\n\nEnable rich results for your site\n---------------------------------\n\n\nA rich result can include styling, images, or other interactive features that can help your\nsite stand out more in Search results. You can help Google understand your page better and\nshow rich results for it in Search by providing explicit clues about the meaning of a page\n[with structured data on the page](/search/docs/appearance/structured-data/intro-structured-data). If\nyou're not sure where to start, [explore our gallery of available features](/search/docs/guides/search-gallery)."]]
