Mantenha tudo organizado com as coleções
Salve e categorize o conteúdo com base nas suas preferências.
Colocar seu site no Google
O Google procura automaticamente sites para adicionar ao nosso índice. Geralmente, não é preciso
fazer nada além de postar o site na Web. No entanto, às vezes, os sites acabam não aparecendo. Verifique se o
site está no Google e saiba como tornar seu conteúdo mais visível na Pesquisa Google.
Lista de verificação básica para exibição nos resultados da Pesquisa Google
Para saber se suas páginas já estão indexadas,
procure o site na Pesquisa Google usando uma consulta como esta. Use seu site no lugar de "exemplo.com.br".
site:example.com
Embora o Google rastreie bilhões de páginas, é inevitável que alguns sites acabem não aparecendo. Quando
nossos rastreadores deixam de registrar um site, isso geralmente ocorre por um dos seguintes motivos:
O site não tem links em outros sites na Web. Verifique se você consegue que
outros sites adicionem links para suas páginas. Porém, não pague pela vinculação, já que isso é
considerado uma violação das políticas contra spam do Google.
Você acabou de lançar um novo site, e o Google ainda não teve tempo de rastreá-lo. Pode levar
algumas semanas para o Google encontrar um novo site ou identificar mudanças no site existente.
O design do site dificulta o rastreamento efetivo do conteúdo dele pelo Google. Se o
site for desenvolvido em alguma outra tecnologia especializada em vez de HTML, o Google talvez tenha
problemas para fazer o rastreamento dele corretamente. Lembre-se de usar texto, e não apenas imagens ou vídeos no site.
O Google recebeu um erro ao tentar rastrear o site. Os motivos mais comuns para isso acontecer são
você ter uma página de login para seu site ou ele bloquear o Google por alguma razão.
Confira se você pode acessar o site em uma janela anônima.
O Google não encontrou o site. Embora o Google rastreie bilhões de páginas, é inevitável
que não encontremos alguns sites, especialmente os pequenos. Espere um pouco e tente vincular suas páginas
a outros sites.
Siga os Fundamentos da Pesquisa para garantir que você está cumprindo as diretrizes do site para a exibição no Google.
O conteúdo que veicula para os usuários é de alta qualidade?
Sua prioridade número um deve ser garantir que os usuários tenham a melhor experiência possível
no seu site. Pense sobre o que faz seu site ser especial, valioso ou interessante. Para avaliar seu conteúdo,
responda às perguntas de autoavaliação do nosso guia sobre
como criar conteúdo útil, confiável e que prioriza as pessoas.
Para garantir que você esteja gerenciando seu site usando práticas
otimizadas, leia os Fundamentos da Pesquisa.
Sua empresa local está aparecendo no Google?
Com o Perfil da sua empresa, você pode gerenciar como suas informações comerciais aparecem no Google,
inclusive na Pesquisa e no Maps. Considere reivindicar o Perfil da sua empresa.
Seu conteúdo é rápido e fácil de acessar em todos os dispositivos?
A maioria das pesquisas agora é feita em dispositivos móveis. Por isso, otimize seu conteúdo para que
ele seja carregado com rapidez e exibido corretamente em todos os tamanhos de tela.
Você pode usar ferramentas como o Lighthouse para testar se a página é compatível com dispositivos móveis.
Os profissionais de SEO (otimizadores de mecanismos de pesquisa) podem ajudar você a melhorar seu site e
aumentar a visibilidade dele nos mecanismos de pesquisa. Saiba mais sobre como e por que contratar profissionais de SEO.
Seu conteúdo é sobre um tema especializado?
Dependendo do conteúdo, há outras maneiras de fazer com que ele seja exibido no
Google. A tabela a seguir contém links para os diferentes caminhos que o Google oferece para colocar
conteúdo relacionado a uma empresa ou pessoa no Google.
Para promover seus produtos no Google Shopping, no Google Offers e em outras
propriedades, envie os catálogos em formato digital para a Pesquisa Google.
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2025-08-04 UTC."],[[["\u003cp\u003eGoogle automatically adds websites to its index, but you can check if your site is included and learn how to improve its visibility.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your website offers high-quality content, is mobile-friendly, secure (HTTPS), and loads quickly for the best user experience.\u003c/p\u003e\n"],["\u003cp\u003eIf your site isn't on Google, it might be due to a lack of external links, being new, crawling difficulties, or Google needing more time.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides various resources and tools to enhance your website's visibility depending on the type of content, including business listings and specialized content.\u003c/p\u003e\n"],["\u003cp\u003eConsider claiming your Google Business Profile to manage your business information across Google Search and Maps.\u003c/p\u003e\n"]]],["To check if your site is on Google, use the `site:example.com` query. If missing, reasons could be lack of links, newness, crawling difficulties, site errors, or Google simply missed it. Ensure site visibility by getting external links, using text-based content, and making the site accessible. Prioritize user experience and mobile optimization. Claim your Business Profile for local visibility and use tools like Lighthouse. Secure your site with HTTPS and explore avenues for specialized content.\n"],null,["# How to Get Information on Google | Google Search Central\n\nGet your website on Google\n==========================\n\nGoogle automatically looks for sites to add to our index; you usually don't even need to do\nanything except post your site on the web. However, sometimes sites get missed. Check to see if your\nsite is on Google and learn how to make your content more visible in Google Search.\n\nBasic checklist for appearing in Google Search results\n------------------------------------------------------\n\n\nHere are a few basic questions to ask yourself about your website when you get started. You\ncan find additional getting started information in the [SEO Starter Guide](/search/docs/fundamentals/seo-starter-guide).\n\n### Is your website showing up on Google?\n\n\nTo see if your pages are already [indexed](/search/docs/fundamentals/how-search-works#indexing),\nsearch for your site in Google Search with a query like this. Substitute your own site for \"example.com\". \n\n```actionscript-3\nsite:example.com\n```\n| The `site:` operator doesn't necessarily return all the URLs that are indexed under the prefix specified in the query. [Learn more about the `site:` operator](/search/docs/monitor-debug/search-operators/all-search-site).\n\n\nAlthough Google crawls billions of pages, it's inevitable that some sites will be missed. When\nour crawlers miss a site, it's frequently for one of the following reasons:\n\n- **Your site isn't linked to by other sites on the web.** See if you can get your site linked to by other sites (but please don't pay them to link to you; that could be considered a [violation of Google's spam policies](/search/docs/essentials/spam-policies#link-spam)).\n- **You've just launched a new site and Google hasn't had time to [crawl](/search/docs/fundamentals/how-search-works#crawling) it yet.** It can take a few weeks for Google to notice a new site, or any changes in your existing site.\n- **The design of the site makes it difficult for Google to crawl its content effectively.** If your site is built on some other specialized technology, rather than HTML, Google might have trouble crawling it correctly. Remember to use text, not just images or video, on your site.\n- **Google received an error when trying to crawl your site.** Most common reasons for this are that you have a login page for your site, or that your site blocks Google for some reason. Make sure that you can access your site in an [incognito window](https://support.google.com/chrome/answer/95464).\n- **Google missed it:** Although Google crawls billions of pages, it's inevitable that we'll miss a few sites, especially small ones. Wait a while, and try to get linked from other sites.\n\n\n If you're feeling adventurous, you can [add your site to Search Console](https://support.google.com/webmasters/answer/9008080)\n to see if there's an error that might prevent Google from\n understanding your site. You can also [send us your most important URLs](/search/docs/crawling-indexing/ask-google-to-recrawl)\n to let us know we should crawl and potentially index them.\n\n\nFollow the [Google Search Essentials](/search/docs/essentials) to make sure that you're fulfilling the site guidelines for appearing on Google.\n\n### Do you serve high-quality content to users?\n\n\nYour number one priority is ensuring that your users have the best possible experience\non your site. Think about what makes your site unique, valuable, or engaging. To help you evaluate your content,\nask yourself the self-assessment questions in our guide to\n[creating content that's helpful, reliable, and people-first](/search/docs/fundamentals/creating-helpful-content).\nTo make sure that you're managing your website using Google-friendly\npractices, read the [Search Essentials](/search/docs/essentials).\n\n### Is your local business showing up on Google?\n\n\nYour Business Profile lets you manage how your business information appears across Google,\nincluding Search and Maps. Consider [claiming your Business Profile](https://www.google.com/business/).\n\n### Is your content fast and easy to access on all devices?\n\n\nMost searches are now done from mobile devices; make sure that your content is optimized to\nload quickly and display properly on all screen sizes.\nYou can use tools such as [Lighthouse](https://developer.chrome.com/docs/lighthouse/overview) to test if your page is mobile-friendly.\n\n### Is your website secure?\n\n\nModern users expect a secure online experience.\n[Secure your website's connection with HTTPS](https://web.dev/articles/enable-https).\n\n### Do you need additional help?\n\n\nSEOs (search engine optimizers) are professionals who can help you improve your website and\nincrease visibility on search engines. Learn more about [why and how to hire an SEO](/search/docs/fundamentals/do-i-need-seo).\n\n### Is your content about a specialized topic?\n\n\nDepending on what your content is about, there are more ways you can get that content on\nGoogle. The following table contains links to the different avenues Google provides to get\nyour content related to a business or person on Google.\n\n| Business or person ||\n|---------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| [**Google for Retail**](https://www.google.com/ads/shopping/index.html) | To promote your products on Google Shopping, Google Offers, and other properties, you can submit your product catalogs digitally to Google Search. |\n| [**Google for Small Business**](https://smallbusiness.withgoogle.com) | See what resources Google offers to help your small business thrive. |\n| [**Street View**](https://www.google.com/streetview/earn/) | Invite customers on a virtual tour of your business. |\n| [**Knowledge panel**](https://support.google.com/knowledgepanel/answer/9163198) | If you want to manage your identity as a person, business, or organization on Google, you can [suggest changes to your knowledge panel entry](https://support.google.com/knowledgepanel/answer/7534842). |\n\n\nTo learn more about getting digital content on Google, check out the following resources:\n\n| Digital content ||\n|----------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------|\n| [**Google Books and eBooks**](https://support.google.com/books/partner/answer/3324395) | Promote your books online and sell your titles through our eBook store. |\n| [**Scholar**](https://scholar.google.com/intl/en/scholar/about.html) | Include scholarly works in Google's academic index. |\n| [**Google News**](https://support.google.com/news/publisher-center/answer/9607025) | Appear in Google News search results, or provide digital editions for subscription. |\n\n\nFor getting local information on Google, the following resources may be helpful:\n\n| Local information ||\n|------------------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------|\n| [**Google Maps Content Partners**](https://contentpartners.maps.google.com/) | If you are an authoritative or official source of regional data, publish it through Google. |\n| [**Photo Sphere**](https://www.google.com/maps/about/contribute/photosphere/) | Photograph and share the world with 360° pictures. |\n| [**Street View**](https://www.google.com/streetview/contributors/) | Provide a panoramic virtual tour of your property. |\n| [**Transit Partner Program**](https://support.google.com/transitpartners/answer/1111481) | Encourage use of public transit by making it easy to locate routes, schedules and fares. |\n\n| Media ||\n|------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------|\n| [**Google Maps Content Partners**](https://contentpartners.maps.google.com/) | If you are an authoritative or official source of regional data, publish it through Google. |\n| [**Video on Google Search**](/search/docs/appearance/video) | Make your videos findable and crawlable by Google Search. |\n| [**YouTube**](https://www.youtube.com/t/partnerships_faq) | Upload, distribute, and monetize your videos. |"]]
