Google은 Google 색인에 추가할 사이트를 자동으로 찾습니다. 보통 웹에 사이트를 게시하는 것 외에는 별도의 작업이 필요하지 않습니다. 그러나 Google에서 놓치는 사이트가 있을 수 있습니다. 사이트가 Google에 표시되는지 확인하고 Google 검색에서 콘텐츠를 더 눈에 띄게 만드는 방법을 알아보세요.
Google 검색결과에 표시되기 위한 기본 체크리스트
다음은 시작할 때 확인할 웹사이트 관련 질문입니다. 시작하는 데 도움이 되는 추가 정보는 SEO 기본 가이드에서 확인할 수 있습니다.
웹사이트가 Google에 표시되나요?
내 페이지의 색인이 생성되었는지 확인하려면 다음과 같은 검색어로 Google 검색에서 사이트를 검색해 보세요. 이때 'example.com'을 내 웹사이트 주소로 바꿔야 합니다.
site:example.com
Google에서 크롤링하는 페이지는 수십억 개가 넘기 때문에 일부 페이지는 발견하지 못하는 경우가 있습니다. Google 크롤러가 특정 사이트를 크롤링하지 못한다면 그 이유는 주로 다음과 같습니다.
사이트가 웹상의 다른 사이트에 연결되어 있지 않습니다. 다른 사이트에서 내 사이트로 연결될 수 있는지 확인하세요. 그렇지만 사이트를 연결하기 위해 대가를 지불하면 안 됩니다. 이는 Google 스팸 정책 위반으로 간주될 수 있습니다.
사이트가 개설된 지 얼마 되지 않아 Google이 아직 크롤링하지 못했습니다. Google에서 새로운 사이트나 기존 사이트의 변경사항을 발견하는 데 몇 주 정도 걸릴 수 있습니다.
사이트의 디자인 때문에 Google이 사이트의 콘텐츠를 효과적으로 크롤링하기 어렵습니다. 사이트가 HTML이 아닌 다른 전문 기술로 빌드되었다면 Google에서 올바르게 크롤링하기 어려울 수 있습니다. 사이트에 이미지나 동영상뿐 아니라 텍스트도 사용해야 함을 기억하세요.
Google이 사이트를 크롤링하려는 중에 오류가 발생했습니다. 이러한 오류는 사이트에 로그인 페이지가 있거나 사이트에서 어떤 이유로든 Google을 차단하기 때문에 발생하는 경우가 많습니다.
시크릿 창에서 사이트에 액세스할 수 있는지 확인하세요.
Google이 사이트를 발견하지 못했습니다. Google에서 크롤링하는 페이지는 수십억 개가 넘기 때문에 일부 사이트, 특히 작은 사이트를 발견하지 못하는 경우가 있습니다. 잠시 기다린 후 다른 사이트에서 연결해 보세요.
가장 중요한 우선순위는 사이트에서 사용자에게 최상의 경험을 제공하는 것입니다. 어떻게 하면 사이트를 특별하고 가치 있으며 매력적으로 만들 수 있을지 생각해 보세요. 콘텐츠를 평가하는 데 도움이 되도록 Google 가이드에서 제공되는 유용하고 신뢰할 수 있는 사용자 중심 콘텐츠를 만드는 방법 자체 평가 질문을 스스로에게 던져 보세요.
Google이 선호하는 방식에 따라 웹사이트를 관리하고 있는지 확인하려면 검색 Essentials를 읽어보세요.
소유 중인 지역 비즈니스가 Google에 표시되나요?
비즈니스 프로필은 Google 검색 및 지도 등 Google 제품 전반에서 내 비즈니스 정보가 어떻게 표시되는지 관리할 수 있도록 지원하는 간단한 무료 도구입니다. 비즈니스 프로필의 소유권을 주장해 보세요.
모든 기기에서 콘텐츠에 쉽고 빠르게 액세스할 수 있나요?
이제 대부분의 검색은 휴대기기에서 이루어집니다. 콘텐츠가 모든 크기의 화면에서 빠르게 로드되고 제대로 표시되도록 최적화되었는지 확인하세요.
Lighthouse와 같은 도구를 사용하여 페이지가 모바일에 적합한지 테스트할 수 있습니다.
[[["이해하기 쉬움","easyToUnderstand","thumb-up"],["문제가 해결됨","solvedMyProblem","thumb-up"],["기타","otherUp","thumb-up"]],[["필요한 정보가 없음","missingTheInformationINeed","thumb-down"],["너무 복잡함/단계 수가 너무 많음","tooComplicatedTooManySteps","thumb-down"],["오래됨","outOfDate","thumb-down"],["번역 문제","translationIssue","thumb-down"],["샘플/코드 문제","samplesCodeIssue","thumb-down"],["기타","otherDown","thumb-down"]],["최종 업데이트: 2025-08-04(UTC)"],[[["\u003cp\u003eGoogle automatically adds websites to its index, but you can check if your site is included and learn how to improve its visibility.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your website offers high-quality content, is mobile-friendly, secure (HTTPS), and loads quickly for the best user experience.\u003c/p\u003e\n"],["\u003cp\u003eIf your site isn't on Google, it might be due to a lack of external links, being new, crawling difficulties, or Google needing more time.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides various resources and tools to enhance your website's visibility depending on the type of content, including business listings and specialized content.\u003c/p\u003e\n"],["\u003cp\u003eConsider claiming your Google Business Profile to manage your business information across Google Search and Maps.\u003c/p\u003e\n"]]],["To check if your site is on Google, use the `site:example.com` query. If missing, reasons could be lack of links, newness, crawling difficulties, site errors, or Google simply missed it. Ensure site visibility by getting external links, using text-based content, and making the site accessible. Prioritize user experience and mobile optimization. Claim your Business Profile for local visibility and use tools like Lighthouse. Secure your site with HTTPS and explore avenues for specialized content.\n"],null,["# How to Get Information on Google | Google Search Central\n\nGet your website on Google\n==========================\n\nGoogle automatically looks for sites to add to our index; you usually don't even need to do\nanything except post your site on the web. However, sometimes sites get missed. Check to see if your\nsite is on Google and learn how to make your content more visible in Google Search.\n\nBasic checklist for appearing in Google Search results\n------------------------------------------------------\n\n\nHere are a few basic questions to ask yourself about your website when you get started. You\ncan find additional getting started information in the [SEO Starter Guide](/search/docs/fundamentals/seo-starter-guide).\n\n### Is your website showing up on Google?\n\n\nTo see if your pages are already [indexed](/search/docs/fundamentals/how-search-works#indexing),\nsearch for your site in Google Search with a query like this. Substitute your own site for \"example.com\". \n\n```actionscript-3\nsite:example.com\n```\n| The `site:` operator doesn't necessarily return all the URLs that are indexed under the prefix specified in the query. [Learn more about the `site:` operator](/search/docs/monitor-debug/search-operators/all-search-site).\n\n\nAlthough Google crawls billions of pages, it's inevitable that some sites will be missed. When\nour crawlers miss a site, it's frequently for one of the following reasons:\n\n- **Your site isn't linked to by other sites on the web.** See if you can get your site linked to by other sites (but please don't pay them to link to you; that could be considered a [violation of Google's spam policies](/search/docs/essentials/spam-policies#link-spam)).\n- **You've just launched a new site and Google hasn't had time to [crawl](/search/docs/fundamentals/how-search-works#crawling) it yet.** It can take a few weeks for Google to notice a new site, or any changes in your existing site.\n- **The design of the site makes it difficult for Google to crawl its content effectively.** If your site is built on some other specialized technology, rather than HTML, Google might have trouble crawling it correctly. Remember to use text, not just images or video, on your site.\n- **Google received an error when trying to crawl your site.** Most common reasons for this are that you have a login page for your site, or that your site blocks Google for some reason. Make sure that you can access your site in an [incognito window](https://support.google.com/chrome/answer/95464).\n- **Google missed it:** Although Google crawls billions of pages, it's inevitable that we'll miss a few sites, especially small ones. Wait a while, and try to get linked from other sites.\n\n\n If you're feeling adventurous, you can [add your site to Search Console](https://support.google.com/webmasters/answer/9008080)\n to see if there's an error that might prevent Google from\n understanding your site. You can also [send us your most important URLs](/search/docs/crawling-indexing/ask-google-to-recrawl)\n to let us know we should crawl and potentially index them.\n\n\nFollow the [Google Search Essentials](/search/docs/essentials) to make sure that you're fulfilling the site guidelines for appearing on Google.\n\n### Do you serve high-quality content to users?\n\n\nYour number one priority is ensuring that your users have the best possible experience\non your site. Think about what makes your site unique, valuable, or engaging. To help you evaluate your content,\nask yourself the self-assessment questions in our guide to\n[creating content that's helpful, reliable, and people-first](/search/docs/fundamentals/creating-helpful-content).\nTo make sure that you're managing your website using Google-friendly\npractices, read the [Search Essentials](/search/docs/essentials).\n\n### Is your local business showing up on Google?\n\n\nYour Business Profile lets you manage how your business information appears across Google,\nincluding Search and Maps. Consider [claiming your Business Profile](https://www.google.com/business/).\n\n### Is your content fast and easy to access on all devices?\n\n\nMost searches are now done from mobile devices; make sure that your content is optimized to\nload quickly and display properly on all screen sizes.\nYou can use tools such as [Lighthouse](https://developer.chrome.com/docs/lighthouse/overview) to test if your page is mobile-friendly.\n\n### Is your website secure?\n\n\nModern users expect a secure online experience.\n[Secure your website's connection with HTTPS](https://web.dev/articles/enable-https).\n\n### Do you need additional help?\n\n\nSEOs (search engine optimizers) are professionals who can help you improve your website and\nincrease visibility on search engines. Learn more about [why and how to hire an SEO](/search/docs/fundamentals/do-i-need-seo).\n\n### Is your content about a specialized topic?\n\n\nDepending on what your content is about, there are more ways you can get that content on\nGoogle. The following table contains links to the different avenues Google provides to get\nyour content related to a business or person on Google.\n\n| Business or person ||\n|---------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| [**Google for Retail**](https://www.google.com/ads/shopping/index.html) | To promote your products on Google Shopping, Google Offers, and other properties, you can submit your product catalogs digitally to Google Search. |\n| [**Google for Small Business**](https://smallbusiness.withgoogle.com) | See what resources Google offers to help your small business thrive. |\n| [**Street View**](https://www.google.com/streetview/earn/) | Invite customers on a virtual tour of your business. |\n| [**Knowledge panel**](https://support.google.com/knowledgepanel/answer/9163198) | If you want to manage your identity as a person, business, or organization on Google, you can [suggest changes to your knowledge panel entry](https://support.google.com/knowledgepanel/answer/7534842). |\n\n\nTo learn more about getting digital content on Google, check out the following resources:\n\n| Digital content ||\n|----------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------|\n| [**Google Books and eBooks**](https://support.google.com/books/partner/answer/3324395) | Promote your books online and sell your titles through our eBook store. |\n| [**Scholar**](https://scholar.google.com/intl/en/scholar/about.html) | Include scholarly works in Google's academic index. |\n| [**Google News**](https://support.google.com/news/publisher-center/answer/9607025) | Appear in Google News search results, or provide digital editions for subscription. |\n\n\nFor getting local information on Google, the following resources may be helpful:\n\n| Local information ||\n|------------------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------|\n| [**Google Maps Content Partners**](https://contentpartners.maps.google.com/) | If you are an authoritative or official source of regional data, publish it through Google. |\n| [**Photo Sphere**](https://www.google.com/maps/about/contribute/photosphere/) | Photograph and share the world with 360° pictures. |\n| [**Street View**](https://www.google.com/streetview/contributors/) | Provide a panoramic virtual tour of your property. |\n| [**Transit Partner Program**](https://support.google.com/transitpartners/answer/1111481) | Encourage use of public transit by making it easy to locate routes, schedules and fares. |\n\n| Media ||\n|------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------|\n| [**Google Maps Content Partners**](https://contentpartners.maps.google.com/) | If you are an authoritative or official source of regional data, publish it through Google. |\n| [**Video on Google Search**](/search/docs/appearance/video) | Make your videos findable and crawlable by Google Search. |\n| [**YouTube**](https://www.youtube.com/t/partnerships_faq) | Upload, distribute, and monetize your videos. |"]]
