Organiza tus páginas con colecciones
Guarda y categoriza el contenido según tus preferencias.
Publica tu sitio web en Google
Google busca automáticamente sitios para agregar a nuestro índice. Por lo general, no necesitas hacer
nada más que publicar tu sitio en la Web. Sin embargo, a veces los sitios se pierden. Verifica si tu
sitio aparece en Google y descubre cómo hacer que tu contenido sea más visible en la Búsqueda de Google.
Lista de tareas básicas para aparecer en los resultados de la Búsqueda de Google
A continuación, te mostramos algunas preguntas básicas sobre tu sitio web que puedes hacerte al comenzar: Si deseas
obtener más información para comenzar, consulta la Guía de inicio de SEO.
¿Aparece tu sitio en Google?
Para comprobar si ya se indexaron tus páginas,
busca el sitio en la Búsqueda de Google de la siguiente manera: Sustituye "example.com" por el nombre de tu sitio.
site:example.com
Aunque Google rastrea miles de millones de páginas, es inevitable que omita algunos sitios. Cuando
nuestros rastreadores ignoran un sitio, suele ser por alguna de estas razones:
Tu sitio no está vinculado a otros sitios de la Web. Intenta conseguir
que otros sitios incluyan vínculos que dirijan al tuyo (pero no les pagues para hacerlo; esto podría
considerarse una infracción de las políticas de spam de Google).
El sitio se acaba de publicar y Google todavía no lo rastreó. Google puede tardar
algunas semanas en detectar un sitio nuevo o cualquier cambio que hayas realizado en uno existente.
El diseño del sitio no permite que Google rastree su contenido de manera eficaz. Si tu
sitio no se creó en HTML, sino en alguna otra tecnología especializada, es posible que Google tenga
problemas para rastrearlo correctamente. Además de solo imágenes o videos, recuerda usar texto en tu sitio.
Google recibió un error cuando intentó rastrear el sitio. Por lo general, esto se debe a
que tu sitio tiene una página de acceso o que bloqueó a Google por algún motivo.
Asegúrate de poder acceder a él en una ventana de incógnito.
Google lo omitió. Aunque Google rastrea miles de millones de páginas, es inevitable
que omita algunos sitios, en especial los pequeños. Espera un momento y procura que esté vinculado desde
otros sitios.
¿Ofreces contenido de alta calidad a los usuarios?
Tu prioridad debe ser garantizar que los usuarios tengan la mejor experiencia posible
en tu sitio. Piensa en lo que hace que tu sitio sea único, valioso o atractivo. Para ayudarte a evaluar tu contenido,
hazte las preguntas de autodiagnóstico de nuestra guía con el fin de
crear contenido útil, confiable y que priorice a las personas.
Para asegurarte de que administras tu sitio web según las prácticas recomendadas
de Google, consulta los Conceptos básicos sobre la Búsqueda.
¿Aparece tu empresa local en Google?
Tu Perfil de Negocio te permite administrar la forma en que aparece la información de tu empresa en Google,
incluidos la Búsqueda y Maps. Procura reclamar tu Perfil de Negocio.
¿Tu contenido se carga rápidamente y se puede acceder a él fácilmente desde cualquier dispositivo?
La mayoría de las búsquedas ahora se realizan desde dispositivos móviles. Asegúrate de que tu contenido esté optimizado para
cargarse rápidamente y que se visualice de forma correcta en todos los tamaños de pantalla.
Puedes usar herramientas como Lighthouse para comprobar si tu página está optimizada para dispositivos móviles.
Los profesionales de SEO (optimización para motores de búsqueda) pueden ayudarte a mejorar tu sitio web y
a aumentar su visibilidad en los motores de búsqueda. Obtén más información sobre por qué deberías contratar a un experto en SEO y cómo hacerlo.
¿Tu contenido aborda un tema especializado?
Según la clase de contenido que haya en tu sitio, existen más maneras de hacerlo accesible en
Google. La siguiente tabla contiene vínculos a las diferentes vías que brinda Google para que
tu contenido se relacione con una empresa o una persona en Google.
Para promocionar tus productos en Google Shopping, Google Offers y otras
propiedades, puedes enviar versiones digitales de tus catálogos de productos a la Búsqueda de Google.
[[["Fácil de comprender","easyToUnderstand","thumb-up"],["Resolvió mi problema","solvedMyProblem","thumb-up"],["Otro","otherUp","thumb-up"]],[["Falta la información que necesito","missingTheInformationINeed","thumb-down"],["Muy complicado o demasiados pasos","tooComplicatedTooManySteps","thumb-down"],["Desactualizado","outOfDate","thumb-down"],["Problema de traducción","translationIssue","thumb-down"],["Problema con las muestras o los códigos","samplesCodeIssue","thumb-down"],["Otro","otherDown","thumb-down"]],["Última actualización: 2025-08-04 (UTC)"],[[["\u003cp\u003eGoogle automatically adds websites to its index, but you can check if your site is included and learn how to improve its visibility.\u003c/p\u003e\n"],["\u003cp\u003eEnsure your website offers high-quality content, is mobile-friendly, secure (HTTPS), and loads quickly for the best user experience.\u003c/p\u003e\n"],["\u003cp\u003eIf your site isn't on Google, it might be due to a lack of external links, being new, crawling difficulties, or Google needing more time.\u003c/p\u003e\n"],["\u003cp\u003eGoogle provides various resources and tools to enhance your website's visibility depending on the type of content, including business listings and specialized content.\u003c/p\u003e\n"],["\u003cp\u003eConsider claiming your Google Business Profile to manage your business information across Google Search and Maps.\u003c/p\u003e\n"]]],["To check if your site is on Google, use the `site:example.com` query. If missing, reasons could be lack of links, newness, crawling difficulties, site errors, or Google simply missed it. Ensure site visibility by getting external links, using text-based content, and making the site accessible. Prioritize user experience and mobile optimization. Claim your Business Profile for local visibility and use tools like Lighthouse. Secure your site with HTTPS and explore avenues for specialized content.\n"],null,["# How to Get Information on Google | Google Search Central\n\nGet your website on Google\n==========================\n\nGoogle automatically looks for sites to add to our index; you usually don't even need to do\nanything except post your site on the web. However, sometimes sites get missed. Check to see if your\nsite is on Google and learn how to make your content more visible in Google Search.\n\nBasic checklist for appearing in Google Search results\n------------------------------------------------------\n\n\nHere are a few basic questions to ask yourself about your website when you get started. You\ncan find additional getting started information in the [SEO Starter Guide](/search/docs/fundamentals/seo-starter-guide).\n\n### Is your website showing up on Google?\n\n\nTo see if your pages are already [indexed](/search/docs/fundamentals/how-search-works#indexing),\nsearch for your site in Google Search with a query like this. Substitute your own site for \"example.com\". \n\n```actionscript-3\nsite:example.com\n```\n| The `site:` operator doesn't necessarily return all the URLs that are indexed under the prefix specified in the query. [Learn more about the `site:` operator](/search/docs/monitor-debug/search-operators/all-search-site).\n\n\nAlthough Google crawls billions of pages, it's inevitable that some sites will be missed. When\nour crawlers miss a site, it's frequently for one of the following reasons:\n\n- **Your site isn't linked to by other sites on the web.** See if you can get your site linked to by other sites (but please don't pay them to link to you; that could be considered a [violation of Google's spam policies](/search/docs/essentials/spam-policies#link-spam)).\n- **You've just launched a new site and Google hasn't had time to [crawl](/search/docs/fundamentals/how-search-works#crawling) it yet.** It can take a few weeks for Google to notice a new site, or any changes in your existing site.\n- **The design of the site makes it difficult for Google to crawl its content effectively.** If your site is built on some other specialized technology, rather than HTML, Google might have trouble crawling it correctly. Remember to use text, not just images or video, on your site.\n- **Google received an error when trying to crawl your site.** Most common reasons for this are that you have a login page for your site, or that your site blocks Google for some reason. Make sure that you can access your site in an [incognito window](https://support.google.com/chrome/answer/95464).\n- **Google missed it:** Although Google crawls billions of pages, it's inevitable that we'll miss a few sites, especially small ones. Wait a while, and try to get linked from other sites.\n\n\n If you're feeling adventurous, you can [add your site to Search Console](https://support.google.com/webmasters/answer/9008080)\n to see if there's an error that might prevent Google from\n understanding your site. You can also [send us your most important URLs](/search/docs/crawling-indexing/ask-google-to-recrawl)\n to let us know we should crawl and potentially index them.\n\n\nFollow the [Google Search Essentials](/search/docs/essentials) to make sure that you're fulfilling the site guidelines for appearing on Google.\n\n### Do you serve high-quality content to users?\n\n\nYour number one priority is ensuring that your users have the best possible experience\non your site. Think about what makes your site unique, valuable, or engaging. To help you evaluate your content,\nask yourself the self-assessment questions in our guide to\n[creating content that's helpful, reliable, and people-first](/search/docs/fundamentals/creating-helpful-content).\nTo make sure that you're managing your website using Google-friendly\npractices, read the [Search Essentials](/search/docs/essentials).\n\n### Is your local business showing up on Google?\n\n\nYour Business Profile lets you manage how your business information appears across Google,\nincluding Search and Maps. Consider [claiming your Business Profile](https://www.google.com/business/).\n\n### Is your content fast and easy to access on all devices?\n\n\nMost searches are now done from mobile devices; make sure that your content is optimized to\nload quickly and display properly on all screen sizes.\nYou can use tools such as [Lighthouse](https://developer.chrome.com/docs/lighthouse/overview) to test if your page is mobile-friendly.\n\n### Is your website secure?\n\n\nModern users expect a secure online experience.\n[Secure your website's connection with HTTPS](https://web.dev/articles/enable-https).\n\n### Do you need additional help?\n\n\nSEOs (search engine optimizers) are professionals who can help you improve your website and\nincrease visibility on search engines. Learn more about [why and how to hire an SEO](/search/docs/fundamentals/do-i-need-seo).\n\n### Is your content about a specialized topic?\n\n\nDepending on what your content is about, there are more ways you can get that content on\nGoogle. The following table contains links to the different avenues Google provides to get\nyour content related to a business or person on Google.\n\n| Business or person ||\n|---------------------------------------------------------------------------------|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|\n| [**Google for Retail**](https://www.google.com/ads/shopping/index.html) | To promote your products on Google Shopping, Google Offers, and other properties, you can submit your product catalogs digitally to Google Search. |\n| [**Google for Small Business**](https://smallbusiness.withgoogle.com) | See what resources Google offers to help your small business thrive. |\n| [**Street View**](https://www.google.com/streetview/earn/) | Invite customers on a virtual tour of your business. |\n| [**Knowledge panel**](https://support.google.com/knowledgepanel/answer/9163198) | If you want to manage your identity as a person, business, or organization on Google, you can [suggest changes to your knowledge panel entry](https://support.google.com/knowledgepanel/answer/7534842). |\n\n\nTo learn more about getting digital content on Google, check out the following resources:\n\n| Digital content ||\n|----------------------------------------------------------------------------------------|-------------------------------------------------------------------------------------|\n| [**Google Books and eBooks**](https://support.google.com/books/partner/answer/3324395) | Promote your books online and sell your titles through our eBook store. |\n| [**Scholar**](https://scholar.google.com/intl/en/scholar/about.html) | Include scholarly works in Google's academic index. |\n| [**Google News**](https://support.google.com/news/publisher-center/answer/9607025) | Appear in Google News search results, or provide digital editions for subscription. |\n\n\nFor getting local information on Google, the following resources may be helpful:\n\n| Local information ||\n|------------------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------|\n| [**Google Maps Content Partners**](https://contentpartners.maps.google.com/) | If you are an authoritative or official source of regional data, publish it through Google. |\n| [**Photo Sphere**](https://www.google.com/maps/about/contribute/photosphere/) | Photograph and share the world with 360° pictures. |\n| [**Street View**](https://www.google.com/streetview/contributors/) | Provide a panoramic virtual tour of your property. |\n| [**Transit Partner Program**](https://support.google.com/transitpartners/answer/1111481) | Encourage use of public transit by making it easy to locate routes, schedules and fares. |\n\n| Media ||\n|------------------------------------------------------------------------------|---------------------------------------------------------------------------------------------|\n| [**Google Maps Content Partners**](https://contentpartners.maps.google.com/) | If you are an authoritative or official source of regional data, publish it through Google. |\n| [**Video on Google Search**](/search/docs/appearance/video) | Make your videos findable and crawlable by Google Search. |\n| [**YouTube**](https://www.youtube.com/t/partnerships_faq) | Upload, distribute, and monetize your videos. |"]]
