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Ativar Web Stories no Google
As Web Stories são uma versão baseada na Web do conhecido formato de "Stories", que mistura vídeo, áudio, imagens, animação e texto para criar uma experiência dinâmica de consumo. Esse formato visual permite que os usuários explorem o conteúdo no ritmo deles, já que podem tocar ou deslizar para passar de um conteúdo para o próximo.
Este guia explica como qualificar as Web Stories para aparecer na Pesquisa Google (incluindo no Discover).
Esta é uma visão geral de como ativar as Web Stories no Google:
As Web Stories podem aparecer como um único resultado na Pesquisa Google, disponível em todos
os idiomas e regiões em que é possível acessar a Pesquisa Google.
No feed do Discover, as Web Stories podem aparecer como um card único em que você pode tocar
para navegar pela story. Embora essa exibição esteja disponível em todos os idiomas e regiões em que o Google Discover está disponível, é mais provável que apareça nos Estados Unidos, na Índia e no Brasil.
Criar a Web Story
Web Stories são, internamente, páginas da Web e precisam seguir as mesmas diretrizes e práticas recomendadas que se aplicam à publicação de páginas comuns. Há duas maneiras de começar:
Se você tiver recursos de engenharia, comece com
uma AMP. Para garantir que sua Web Story seja renderizada corretamente, sugerimos o uso das Ferramentas para desenvolvedores do Chrome. Assim é possível simular diferentes tamanhos e formatos de dispositivo.
Depois de desenvolver a Story, verifique se ela é uma AMP válida. Para ser válida, uma Story precisa aderir a várias especificações de AMP. Isso permite que ela seja veiculada pelo cache de AMP e garante o desempenho e a melhor experiência para os usuários. Use as seguintes ferramentas para garantir que a Web Story seja uma AMP válida:
Ferramenta de inspeção de URL: verifique se a Web Story é uma AMP válida e o status de indexação de um URL no Google.
AMP Linter: valide as Web Stories por uma linha de comando durante o desenvolvimento.
Verificar metadados
Para que as Web Stories possam aparecer nas experiências da Pesquisa Google ou do Google Discover, informe os metadados necessários para exibi-las na visualização.
Para que o Google descubra a Web Story mais facilmente, crie um link para ela no site ou adicione o URL ao sitemap.
Todas as Web Stories precisam ser canônicas. Verifique se cada Web Story tem o atributo link rel="canonical". Por exemplo: <link rel="canonical" href="https://www.example.com/url/to/webstory.html">
[[["Fácil de entender","easyToUnderstand","thumb-up"],["Meu problema foi resolvido","solvedMyProblem","thumb-up"],["Outro","otherUp","thumb-up"]],[["Não contém as informações de que eu preciso","missingTheInformationINeed","thumb-down"],["Muito complicado / etapas demais","tooComplicatedTooManySteps","thumb-down"],["Desatualizado","outOfDate","thumb-down"],["Problema na tradução","translationIssue","thumb-down"],["Problema com as amostras / o código","samplesCodeIssue","thumb-down"],["Outro","otherDown","thumb-down"]],["Última atualização 2025-08-04 UTC."],[[["\u003cp\u003eWeb Stories are a visual format that blends video, audio, images, animation, and text for a dynamic content experience, discoverable on Google Search and Discover.\u003c/p\u003e\n"],["\u003cp\u003eTo enable Web Stories on Google, ensure they are valid AMP, include necessary metadata like title and publisher information, and are indexed by Google Search.\u003c/p\u003e\n"],["\u003cp\u003eUtilize the provided tools and resources to validate your Web Stories, submit them for indexing, and adhere to content policies for optimal visibility and user experience.\u003c/p\u003e\n"],["\u003cp\u003eWhile Web Stories can appear on Google Search globally, their presence in Discover is prominent in the US, India, and Brazil.\u003c/p\u003e\n"],["\u003cp\u003eLeverage story editor tools or AMP development resources for creating Web Stories, and refer to best practices for optimal design and performance.\u003c/p\u003e\n"]]],["To enable Web Stories on Google, creators must first create the story, ensuring it's valid AMP. Key steps include verifying metadata with required fields like `publisher-logo-src`, `poster-portrait-src`, `title`, and `publisher`. Then, check if the story is indexed using the URL Inspection Tool. If not indexed, ensure the story is linked from the site, added to the sitemap, marked as canonical, and not blocked by robots.txt or a noindex tag.\n"],null,["# Enable Web Stories on Google | Google Search Central\n\nEnable Web Stories on Google\n============================\n\n\nWeb Stories are a web-based version of the popular \"Stories\" format that blend video, audio,\nimages, animation and text to create a dynamic consumption experience. This visual format\nlets you explore content at your own pace by tapping through it, or swiping from one piece of\ncontent to the next.\n\n\nThis guide explains how to make your Web Stories eligible to appear on Google Search (including\n[Discover](/search/docs/appearance/google-discover)).\n| If you're a creator, check out [these resources on creating stories](https://creators.google/en-us/content-creation-products/own-your-content/web-stories/), without any coding involved.\n\n\nHere's an overview of how to enable Web Stories on Google:\n\n1. [Create the Web Story](#create).\n2. [Make sure the Web Story is valid AMP](#valid-amp).\n3. [Verify the metadata](#metadata).\n4. [Check if the Web Story is indexed](#indexed).\n5. Follow the [Web Story Content Policies](/search/docs/guides/web-stories-content-policy).\n\nFeature availability\n--------------------\n\n\nWeb Stories can appear as a single result on Google Search, which is available in all\nregions and languages where Google Search is available.\n\n\nIn the Discover feed, Web Stories can appear as a single card where you can tap through the\nstory. While this appearance is available in all regions and languages where Google Discover is\navailable, it's most likely to appear in the United States, India, and Brazil.\n\nCreate the Web Story\n--------------------\n\n\nWeb Stories are web pages under the hood and must follow the same guidelines and best practices\nthat apply to publishing regular web pages. There are two ways to get started:\n\n- Pick one of several [Story editor tools](https://creators.google/en-us/content-creation-products/own-your-content/web-stories/#get-started-section) to start creating stories without any coding involved.\n- If you have engineering resources, you can [get started with AMP](https://amp.dev/about/stories). To ensure your Web Story renders appropriately, we suggest using [Chrome Developer Tools](/web/tools/chrome-devtools/device-mode#device) to simulate different device sizes and formats.\n\n\nTo ensure a smooth process, review the [Best practices for creating Web Stories](/search/docs/guides/web-stories-creation-best-practices). \n\nMake sure the Web Story is valid AMP\n------------------------------------\n\n\nAfter you've developed the story, make sure the Web Story is valid AMP. A valid AMP story is\none that adheres to various [AMP specifications](https://amp.dev/documentation/guides-and-tutorials/learn/webstory_technical_details/). This allows the Story to be served via the AMP cache and ensures performance and the best experience for your users. You can use the following tools ensure that your Web Story is valid AMP:\n\n- [Web Stories Google Test\n Tool](https://search.google.com/test/amp): Check that the Web Story is valid.\n- [URL Inspection Tool](https://support.google.com/webmasters/answer/9012289): Check that the Web Story is valid AMP and the Google indexing status of a URL.\n- [AMP Linter](https://github.com/ampproject/amp-toolbox/tree/main/packages/linter): Validate Web Stories during development via command line.\n\nVerify metadata\n---------------\n\n\nFor your Web Stories to be eligible to appear on Google Search or Google Discover experiences,\nsupply the necessary metadata to surface the Web Story in the preview.\n\n1. Refer to the [full\n list of metadata](https://amp.dev/documentation/components/amp-story/#metadata-guidelines).\n2. Verify that your Web Story preview appears correctly in the [Web Stories Google Test Tool](https://search.google.com/test/amp).\n\n\nRemember that the following fields are required on every Web Story: `publisher-logo-src`,\n`poster-portrait-src`, `title`, and `publisher`.\n\nCheck if the Web Story is indexed\n---------------------------------\n\n\nCheck to see if Google Search has indexed your Web Story. Use the\n[URL Inspection Tool](https://support.google.com/webmasters/answer/9012289)\nto submit individual URLs or review status using\n[Page Indexing report](/search/docs/crawling-indexing/ask-google-to-recrawl)\nor\n[Sitemaps report](https://support.google.com/webmasters/answer/7440203).\nIf your Web Story isn't indexed:\n\n1. To make it easier for Google to discover your Web Story, link to your Web Stories from your site or add your Web Story URL to your sitemap.\n2. All Web Stories must be canonical. Make sure that each Web Story has a [`link rel=\"canonical\"`](https://amp.dev/documentation/guides-and-tutorials/optimize-and-measure/discovery/) to itself. For example: `\u003clink rel=\"canonical\" href=\"https://www.example.com/url/to/webstory.html\"\u003e` If there are multiple versions of the same story in different languages, make sure to [tell Google about localized versions](/search/docs/specialty/international/localized-versions).\n3. Check to make sure the Web Story URL isn't [blocked to Googlebot](/search/docs/crawling-indexing) via robot.txt or the `noindex` tag."]]
