Latest updates

Merchant API (v1) - The official successor of the Content API for Shopping is now generally available.

This means that going forward, there will only be v1alpha and v1 sub-APIs within Merchant API, with most v1beta versions graduating to v1. Stay tuned for more information.

New resources are available.

• Image resource in Product Studio API (alpha) leverages genAI to generate new product backgrounds, remove image background, and upscale image resolution.
• Checkout on Merchant in Accounts API provides the ability to create, update, delete, and get your checkout settings.
• Online Return Policy in Accounts API has been migrated, with user functionality remaining unchanged. Small technical improvements, such as outdated fields and renaming existing fields have been removed for consistency.
• AccountIdAlias in the AccountRelationship resource in Accounts API uses a user-defined alias instead of your internal ID (account ID). This makes it easier to manage complex account structures, such as use of user-defined alias for your marketplace instead of your internal ID.

Access to Merchant API is now available for Apps Script users.

A new AggregateProductStatuses method is now available in the Issue resolution API to query amalgamated statistics about product statuses.

Click potential rankings in the productView table under the Reporting sub-API. Now, ranking of products based on clickPotential is normalized to values between 1 and 1000. Products with low clickPotentialRank still have the highest click potential among the merchant's products that fulfill the search query conditions.

• Order tracking supports business order tracking history to provide precise and accurate shipping estimates to customers. Its signals also enable enhanced listings with free and fast shipping.
• Issue resolution provides access to diagnostic content and support actions in the same way as it's available in the Merchant Center UI.

• OmnichannelSettings manages the account configuration for omnichannel serving, such as Free Local Listings (FLL) and Local Inventory Ads (LIA).
• LfpProviders connects to Local Feeds Partnership (LFP) partners for inventory data.
• GbpAccounts connects to Google Business Profile account for local store data.
• OnlineReturnPolicy provides the ability to create, delete and update your online policies.

• ProductsUpdate lets you update individual products without the need to provide all the fields required for ProductInput.

• Ranking of products based on clickPotential is normalized to values between 1 and 1000.
• Products with low clickPotentialRank still have the highest click potential among the merchant's products that fulfill the search query conditions. This is a non-breaking change that might be launched on July 1, 2025.

• Product Studio (ALPHA) leverages genAI to generate and optimize product titles and descriptions. You need to sign this form to request access.

• AutomaticImprovements manages the opt-in to three automatic update features provided by the Google Merchant Center platform:
  • Automatic item updates
  • Automatic image improvements
  • Automatic shipping improvements
• AccountService and AccountRelationship resources manage relationships and establish services to service providers.