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Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-03-06 UTC."],[[["This automated bid strategy aims to maximize conversions while adhering to your target cost-per-acquisition (CPA)."],["You can define a target CPA, and optionally set maximum and minimum bid limits for the strategy."],["Bid limits are applicable to all keywords managed by the strategy and are primarily used for portfolio bid strategies."],["The JSON representation includes fields for target CPA, maximum bid limit, and minimum bid limit, all expressed in micros."]]],["The provided content details an automated bid strategy aiming to maximize conversions at a specified target cost-per-acquisition (CPA). The strategy's JSON representation includes fields for `targetCpaMicros`, `cpcBidCeilingMicros`, and `cpcBidFloorMicros`. `targetCpaMicros` defines the average CPA target. `cpcBidCeilingMicros` and `cpcBidFloorMicros` set the maximum and minimum bid limits for keywords managed by the strategy, respectively, and apply only to portfolio bid strategies.\n"]]
