Enum describing the different channel subtypes.
| Enums | |
|---|---|
UNSPECIFIED |
Not specified. |
UNKNOWN |
Used as a return value only. Represents value unknown in this version. |
SEARCH_MOBILE_APP |
Mobile app campaigns for Search. |
DISPLAY_MOBILE_APP |
Mobile app campaigns for Display. |
SEARCH_EXPRESS |
AdWords express campaigns for search. |
DISPLAY_EXPRESS |
AdWords Express campaigns for display. |
SHOPPING_SMART_ADS |
Smart Shopping campaigns. |
DISPLAY_GMAIL_AD |
Gmail Ad campaigns. |
DISPLAY_SMART_CAMPAIGN |
Smart display campaigns. New campaigns of this sub type cannot be created. |
VIDEO_OUTSTREAM |
Video Outstream campaigns. |
VIDEO_ACTION |
Video TrueView for Action campaigns. |
VIDEO_NON_SKIPPABLE |
Video campaigns with non-skippable video ads. |
APP_CAMPAIGN |
App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network. |
APP_CAMPAIGN_FOR_ENGAGEMENT |
App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network. |
LOCAL_CAMPAIGN |
Campaigns specialized for local advertising. |
SHOPPING_COMPARISON_LISTING_ADS |
Shopping Comparison Listing campaigns. |
SMART_CAMPAIGN |
Standard Smart campaigns. |
VIDEO_SEQUENCE |
Video campaigns with sequence video ads. |
APP_CAMPAIGN_FOR_PRE_REGISTRATION |
App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network. See https://support.google.com/google-ads/answer/9441344 to learn more. |
VIDEO_REACH_TARGET_FREQUENCY |
Video reach campaign with Target Frequency bidding strategy. |
TRAVEL_ACTIVITIES |
Travel Activities campaigns. |