CriterionType

Enum describing possible criterion types.

Enums
UNSPECIFIED Not specified.
UNKNOWN Used for return value only. Represents value unknown in this version.
KEYWORD Keyword, for example, 'mars cruise'.
PLACEMENT Placement, also known as Website, for example, 'www.flowers4sale.com'
MOBILE_APP_CATEGORY Mobile application categories to target.
MOBILE_APPLICATION Mobile applications to target.
DEVICE Devices to target.
LOCATION Locations to target.
LISTING_GROUP Listing groups to target.
AD_SCHEDULE Ad Schedule.
AGE_RANGE Age range.
GENDER Gender.
INCOME_RANGE Income Range.
PARENTAL_STATUS Parental status.
YOUTUBE_VIDEO YouTube Video.
YOUTUBE_CHANNEL YouTube Channel.
USER_LIST User list.
PROXIMITY Proximity.
TOPIC A topic target on the display network (for example, "Pets & Animals").
LISTING_SCOPE Listing scope to target.
LANGUAGE Language.
IP_BLOCK IpBlock.
CONTENT_LABEL Content Label for category exclusion.
CARRIER Carrier.
USER_INTEREST A category the user is interested in.
WEBPAGE Webpage criterion for dynamic search ads.
OPERATING_SYSTEM_VERSION Operating system version.
APP_PAYMENT_MODEL App payment model.
MOBILE_DEVICE Mobile device.
CUSTOM_AFFINITY Custom affinity.
CUSTOM_INTENT Custom intent.
LOCATION_GROUP Location group.
CUSTOM_AUDIENCE Custom audience
COMBINED_AUDIENCE Combined audience
KEYWORD_THEME Smart Campaign keyword theme
AUDIENCE Audience
NEGATIVE_KEYWORD_LIST Negative Keyword List
LOCAL_SERVICE_ID Local Services Ads Service ID.
SEARCH_THEME Search Theme.
BRAND Brand
BRAND_LIST Brand List
LIFE_EVENT Life Event