Enum describing possible criterion types.
| Enums | |
|---|---|
UNSPECIFIED |
Not specified. |
UNKNOWN |
Used for return value only. Represents value unknown in this version. |
KEYWORD |
Keyword, for example, 'mars cruise'. |
PLACEMENT |
Placement, also known as Website, for example, 'www.flowers4sale.com' |
MOBILE_APP_CATEGORY |
Mobile application categories to target. |
MOBILE_APPLICATION |
Mobile applications to target. |
DEVICE |
Devices to target. |
LOCATION |
Locations to target. |
LISTING_GROUP |
Listing groups to target. |
AD_SCHEDULE |
Ad Schedule. |
AGE_RANGE |
Age range. |
GENDER |
Gender. |
INCOME_RANGE |
Income Range. |
PARENTAL_STATUS |
Parental status. |
YOUTUBE_VIDEO |
YouTube Video. |
YOUTUBE_CHANNEL |
YouTube Channel. |
USER_LIST |
User list. |
PROXIMITY |
Proximity. |
TOPIC |
A topic target on the display network (for example, "Pets & Animals"). |
LISTING_SCOPE |
Listing scope to target. |
LANGUAGE |
Language. |
IP_BLOCK |
IpBlock. |
CONTENT_LABEL |
Content Label for category exclusion. |
CARRIER |
Carrier. |
USER_INTEREST |
A category the user is interested in. |
WEBPAGE |
Webpage criterion for dynamic search ads. |
OPERATING_SYSTEM_VERSION |
Operating system version. |
APP_PAYMENT_MODEL |
App payment model. |
MOBILE_DEVICE |
Mobile device. |
CUSTOM_AFFINITY |
Custom affinity. |
CUSTOM_INTENT |
Custom intent. |
LOCATION_GROUP |
Location group. |
CUSTOM_AUDIENCE |
Custom audience |
COMBINED_AUDIENCE |
Combined audience |
KEYWORD_THEME |
Smart Campaign keyword theme |
AUDIENCE |
Audience |
NEGATIVE_KEYWORD_LIST |
Negative Keyword List |
LOCAL_SERVICE_ID |
Local Services Ads Service ID. |
SEARCH_THEME |
Search Theme. |
BRAND |
Brand |
BRAND_LIST |
Brand List |
LIFE_EVENT |
Life Event |