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An automated bidding strategy that sets bids so that a certain percentage of search ads are shown at the top of the first page (or other targeted location).
The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-11 UTC."],[[["Target Impression Share bidding is an automated strategy focusing on displaying a set percentage of ads at the top of the first search results page or other specified locations."],["This strategy utilizes a JSON object defining the target location, desired impression share, and maximum CPC bid."],["Advertisers control the maximum cost-per-click (CPC) bid while the system automatically adjusts bids to achieve the specified impression share target in the chosen location."]]],[]]
