Caution: You are viewing documentation for the API's REST interface. Most of our official client libraries use gRPC. See the REST Introduction for details.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-05-29 UTC."],[[["Keyword match types define how closely a user's search query must align with your keywords for your ad to be considered for display."],["Available match types include: `EXACT`, `PHRASE`, `BROAD`, and two special values (`UNSPECIFIED`, `UNKNOWN`) which are not typically used for ad targeting."],["`EXACT` delivers ads when the search query contains the exact keyword, while `PHRASE` considers variations containing your keyword or close variants."],["The `BROAD` match type has the widest reach and displays ads on searches related to your keyword, even if the keyword isn't present in the search query itself."]]],["The core content outlines possible keyword match types, each represented by an enum. `EXACT` denotes an exact match. `PHRASE` signifies a phrase match, while `BROAD` represents a broad match. `UNSPECIFIED` indicates an unspecified type, and `UNKNOWN` is a return value for values not recognized in the current version. These enums define the precision and scope of keyword matching within a system.\n"]]
