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MaximizeConversionValue

JSON representation

An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

JSON representation
{ "targetRoas": number, "cpcBidCeilingMicros": string, "cpcBidFloorMicros": string }

Fields

Fields
`targetRoas`	`number` The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
`cpcBidCeilingMicros`	`string (int64 format)` Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
`cpcBidFloorMicros`	`string (int64 format)` Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.

targetRoas

number

The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.

cpcBidCeilingMicros

string (int64 format)

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.

cpcBidFloorMicros

string (int64 format)

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.