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TargetRoas

JSON representation

An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

JSON representation
{ "targetRoas": number, "cpcBidCeilingMicros": string, "cpcBidFloorMicros": string }

Fields

Fields
`targetRoas`	`number` Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
`cpcBidCeilingMicros`	`string (int64 format)` Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
`cpcBidFloorMicros`	`string (int64 format)` Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

targetRoas

number

Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.

cpcBidCeilingMicros

string (int64 format)

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

cpcBidFloorMicros

string (int64 format)

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

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Last updated 2025-03-06 UTC.