Reservations End-to-End Prohibited Practices Policy

The following prohibited practices policy apply to the Reservations End-to-End integration.

Prohibited Practices Policy

Google doesn't allow participation in the Google Actions Center for partners whose site content or behavior is deceptive, misleading, unsafe, unlawful, or abusive to users or our network. The following are examples of the kinds of content and behavior that are prohibited by the platform and could lead to account suspension or termination.

Abuse of the network

The following are not allowed:

• Malicious content, specifically content that may harm or grant unauthorized access to a computer, device, or network
  • Examples: Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spyware, rogue security software, and other malicious programs
• Attempts to bypass data quality and/or policy review processes, including price & fee accuracy scoring
  • Examples: Cloaking, use of dynamic DNS to switch page or product manipulating product data or site content to bypass our automated system checks,creating duplicate Actions Center accounts, restricting crawler access to your landing pages
• Consistently incorrect landing page redirects

Irresponsible data collection and use

Actions Center partners shouldn't misuse user information, nor collect it for unclear purposes or without appropriate security measures.

• Examples of user information that should only be collected when necessary and must be handled with care include: full name, email address, mailing address, phone number, national identity, pension, social security, tax ID, health care, or driver's license number, birth date or mother's maiden name in addition to any of the previously listed information, financial status, political affiliation, sexual orientation, race or ethnicity, and religion.
• Examples of irresponsible data collection and use:
  • Getting the following data over non-secure SSL (https://) server connections:
    • Username or email in combination with passwords
    • Credit and debit card numbers
    • Bank and investment account numbers
    • Checking account numbers
    • Wire transfer numbers
    • National identity, pension, social security, tax ID, health care, or driver's license number
  • Re-selling users' contact information, sharing user information with third parties without their consent, or using images or other personal information of users in promotional materials without their consent
  • Unnecessary data collection
  • Using user information deceptively or without specific consent
  • Sending users spam (i.e. unsolicited marketing or promotional material without their consent)

Misrepresentation

The following are not allowed:

• Prompting users to initiate a purchase, booking, download, subscription or other commitment without first providing all relevant information and getting the user’s explicit consent on all relevant information, including total cost, relevant terms, duration of a subscription or other ongoing service, cancellation policy, or other information required by applicable law. Users must actively choose to subscribe, download or take any other ongoing action.
• Representing yourself, your company, or your offers in a way that is not accurate, realistic, and truthful
• Frequently providing incorrect pricing, order estimates, or fees
• Destination URL (landing page) repeatedly unavailable
• Users are frequently unable to complete checkout or complete booking
• Displaying items, offers, tickets, or booking times that cannot be reliably purchased, booked, or redeemed on the landing page.
• Prices, taxes and fees charged for Google users shouldn't be computed differently than they are for non-Google users

Partner display names must be free from clickbait, emoji or other terms that misrepresent your business to users.

Suspension from Google Actions Center

Google may, at its sole discretion, decide to suspend a partner's content (partially or completely, including affiliate brands) from Google Actions Center for any of the following reasons:

• Failure to comply with Google's policies by engaging in prohibited practices as outlined in this policy
• Evidence of a poor, deceptive, abusive, or harmful experience based on user feedback (via either Google's own channels or public ones) or otherwise
• Provision of content that does not comply with applicable law or regulation
• Unresponsiveness to outreach from the Google support team
• Other conduct or data issues that frustrate the purposes of Google Actions Center or its ability to operate in a reasonable manner

We use a combination of automated and human evaluation to detect this type of behavior, and all potential violations are reviewed by our policy team. If our policy team finds an account is in violation of our policies, they'll reach out to account owners directly with more details. Initial violations can result in account suspension of up to 7 days if issues aren't resolved during a specified warning period. Subsequent violations will incur longer suspensions (up to permanent suspension for repeat offenders). Egregious violations can result in immediate account suspension.

Ask Google to reconsider a suspension decision

If you disagree with a suspension decision and want us to reconsider our position, you may submit an appeal within 30 days from the date of suspension. An appeal form has been provided within the suspension notification email. Note that after the end of this 30 day period, you will no longer be allowed to ask us to reconsider our decision.

Only one appeal can be submitted per suspension decision. Refrain from the repeated submission of unfounded appeals. Before submitting an appeal, ensure you understand Google policies. At the time of submitting an appeal, be sure to include clear and convincing evidence as to why Google should reconsider our decision. Failure to do so might prevent you from being allowed to submit an appeal in the future.

After an appeal is submitted, your request will be promptly reviewed and Google will get back to you with a decision. If your appeal is unsuccessful, you will be required to resolve any policy violations to be in compliance with Google's policies, in order for the suspension to be lifted.