Latest updates

• The new MCP service integrates authoritative Google API documentation into your Integrated Development Environment (IDE) coding assistant to accelerate your Merchant API integration and improve the accuracy of your migration workflows.

• The introduction of three new methods, batchCreate, batchDelete, and batchUpdate to enable call batching for create, update, and delete operations for Regions in the Accounts API to facilitate region management and mitigate the limitations of one-region-per-request calls.

Merchant API (v1) - The official successor of the Content API for Shopping is now generally available.

This means that going forward, there will only be v1alpha and v1 sub-APIs within Merchant API, with most v1beta versions graduating to v1. Stay tuned for more information.

New resources are available.

• Image resource in Product Studio API (alpha) leverages genAI to generate new product backgrounds, remove image background, and upscale image resolution.
• Checkout on Merchant in Accounts API provides the ability to create, update, delete, and get your checkout settings.
• Online Return Policy in Accounts API has been migrated, with user functionality remaining unchanged. Small technical improvements, such as outdated fields and renaming existing fields have been removed for consistency.
• AccountIdAlias in the AccountRelationship resource in Accounts API uses a user-defined alias instead of your internal ID (account ID). This makes it easier to manage complex account structures, such as use of user-defined alias for your marketplace instead of your internal ID.

Access to Merchant API is now available for Apps Script users.

A new AggregateProductStatuses method is now available in the Issue resolution API to query amalgamated statistics about product statuses.

Click potential rankings in the productView table under the Reports sub-API. Now, ranking of products based on clickPotential is normalized to values between 1 and 1000. Products with low clickPotentialRank still have the highest click potential among the merchant's products that fulfill the search query conditions.

• Order tracking supports business order tracking history to provide precise and accurate shipping estimates to customers. Its signals also enable enhanced listings with free and fast shipping.
• Issue resolution provides access to diagnostic content and support actions in the same way as it's available in the Merchant Center UI.

• OmnichannelSettings manages the account configuration for omnichannel serving, such as Free Local Listings (FLL) and Local Inventory Ads (LIA).
• LfpProviders connects to Local Feeds Partnership (LFP) partners for inventory data.
• GbpAccounts connects to Google Business Profile account for local store data.
• OnlineReturnPolicy provides the ability to create, delete and update your online policies.

• ProductsUpdate lets you update individual products without the need to provide all the fields required for ProductInput.

• Ranking of products based on clickPotential is normalized to values between 1 and 1000.
• Products with low clickPotentialRank still have the highest click potential among the merchant's products that fulfill the search query conditions. This is a non-breaking change that might be launched on July 1, 2025.

• Product Studio (ALPHA) leverages genAI to generate and optimize product titles and descriptions. You need to sign this form to request access.

• AutomaticImprovements manages the opt-in to three automatic update features provided by the Google Merchant Center platform:
  • Automatic item updates
  • Automatic image improvements
  • Automatic shipping improvements
• AccountService and AccountRelationship resources manage relationships and establish services to service providers.