你可以使用市場洞察報表查看 Google 零售資料，瞭解當前市場。包括：
- 暢銷產品和品牌
- 價格實惠
- 特價建議
- 您所在產業的競爭情況資訊
你的帳戶必須符合基本資格規定，而且你必須確定，你或任何第三方以符合《Merchant Center 條款及細則》的方式，使用從你 Merchant Center 帳戶匯出的「市場洞察」資料。
找出暢銷商品
你可以使用暢銷商品報表，查看目前 Google 上最暢銷的產品和品牌，以及你的產品動態饋給是否含有這些項目。
這項熱銷度資料是以 Google 產品類別和國家/地區做為分類依據，有助於決定哪些新產品與品牌需要進貨。另外，您也可以透過歷來資料判斷季節性趨勢，並瞭解廣告預算或出價增加對哪些產品和品牌有利。
產品
查詢
best_sellers_product_cluster_view
查看 Google 上的暢銷產品。
你可以使用以下範例查看暢銷產品。如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 accounts.reports.search 方法：
SELECT
report_date,
report_granularity,
report_country_code,
report_category_id,
rank,
previous_rank,
relative_demand,
previous_relative_demand,
relative_demand_change,
title,
brand,
category_l1,
category_l2,
category_l3,
variant_gtins,
inventory_status,
brand_inventory_status
FROM best_sellers_product_cluster_view
WHERE report_date = '2022-10-10'
AND report_granularity = 'WEEKLY'
AND report_country_code = 'US'
AND report_category_id = 166
ORDER BY rank
您可以變更 WHERE 子句中的值，自訂其他日期、細微程度、國家/地區和類別的報表。
以下是上述查詢的範例回應：
{
"results": [
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Ugg Shoes Ugg Tasman",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00737872992873", "00737872992880", "00737872992866"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "8",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "RISER",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00194715081314", "00194715081246", "00194715081321"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "NOT_IN_INVENTORY"
}
},
{
"bestSellersProductClusterView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "2",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"title": "Crocs Classic",
"brand": "Crocs",
"categoryL1": "Apparel & Accessories",
"categoryL2": "Shoes",
"categoryL3": "",
"variantGtins":
["00887350811209", "00191448903852", "00191448769090"],
"inventoryStatus": "NOT_IN_INVENTORY",
"brandInventoryStatus": "OUT_OF_STOCK"
}
}
]
}
如要進一步瞭解可供查詢的欄位，請參閱「bestSellersProductClusterView 資料表中的欄位」。
品牌
查詢
best_sellers_brand_view
即可查看 Google 上的暢銷品牌。
您可以參考以下範例，查看暢銷品牌。如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 accounts.reports.search 方法：
SELECT
report_date,
report_granularity,
report_country_code,
report_category_id,
rank,
previous_rank,
relative_demand,
previous_relative_demand,
relative_demand_change,
brand
FROM best_sellers_brand_view
WHERE report_date = '2022-10-10'
AND report_granularity = 'WEEKLY'
AND report_country_code = 'US'
AND report_category_id = 166
ORDER BY rank
您可以變更 WHERE 子句中的值，自訂其他日期、細微程度、國家/地區和類別的報表。
以下是上述查詢的範例回應：
{
"results": [
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "1",
"previousRank": "1",
"relativeDemand": "VERY_HIGH",
"previousRelativeDemand": "VERY_HIGH",
"relativeDemandChange": "FLAT",
"brand": "Nike"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "2",
"previousRank": "2",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "SHEIN"
}
},
{
"bestSellersBrandView": {
"reportDate": "2022-10-10",
"reportGranularity": "WEEKLY",
"reportCountryCode": "US",
"reportCategoryId": "166",
"rank": "3",
"previousRank": "4",
"relativeDemand": "HIGH",
"previousRelativeDemand": "HIGH",
"relativeDemandChange": "FLAT",
"brand": "adidas"
}
}
]
}
如要進一步瞭解可供查詢的欄位，請參閱「bestSellersBrandView 資料表中的欄位」。
設定具競爭力的價格
你可以使用價格競爭力報表，瞭解其他零售商對同款產品的定價。
如要查看根據預估成效為自家產品定價的建議，請參閱「改善價格」一文。
查詢
price_competitiveness_product_view
瞭解其他零售商對同款產品的定價。
以下範例說明如何查看價格競爭力資料。如要提出要求，請將下列 Merchant Center 查詢語言陳述式傳遞至 accounts.reports.search 方法：
SELECT
id,
title,
brand,
price,
report_country_code,
benchmark_price
FROM price_competitiveness_product_view
以下是上述查詢的範例回應：
{
"results": [
{
"priceCompetitivenessProductView": {
"id": "en~US~12345",
"title": "UGG Women's s Classic Mini",
"brand": "UGG",
"price" {
"amountMicros": "124990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "119922291",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12346",
"title": "Nike React Infinity Run Flyknit 2",
"brand": "Nike",
"price" {
"amountMicros": "119990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "173436840",
"currencyCode": "USD"
}
}
},
{
"priceCompetitivenessProductView": {
"id": "en~US~12347",
"title": "New Balance 327 White Trainers",
"brand": "New Balance",
"price" {
"amountMicros": "84990000",
"currencyCode": "USD"
},
"reportCountryCode": "US",
"benchmarkPrice" {
"amountMicros": "85459050",
"currencyCode": "USD"
}
}
}
]
}
如要進一步瞭解可供查詢的欄位，請參閱「priceCompetitivenessProductView 資料表中的欄位」。