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CallConversion
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| Fields |
custom_variables[]
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CustomVariable
The custom variables associated with this conversion.
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consent
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Consent
The consent setting for the event.
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caller_id
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string
The caller id from which this call was placed. Caller id is expected to be in E.164 format with preceding '+' sign, for example, "+16502531234".
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call_start_date_time
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string
The date time at which the call occurred. The timezone must be specified. The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example, "2019-01-01 12:32:45-08:00".
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conversion_action
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string
Resource name of the conversion action associated with this conversion. Note: Although this resource name consists of a customer id and a conversion action id, validation will ignore the customer id and use the conversion action id as the sole identifier of the conversion action.
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conversion_date_time
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string
The date time at which the conversion occurred. Must be after the call time. The timezone must be specified. The format is "yyyy-mm-dd hh:mm:ss+|-hh:mm", for example, "2019-01-01 12:32:45-08:00".
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conversion_value
|
double
The value of the conversion for the advertiser.
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currency_code
|
string
Currency associated with the conversion value. This is the ISO 4217 3-character currency code. For example: USD, EUR.
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Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["A call conversion represents a successful outcome from a phone call, tracked within Google Ads."],["It includes essential information like caller ID, call start and conversion times, and the conversion's value to the advertiser."],["Each call conversion is linked to a specific conversion action and can include custom variables for deeper analysis."],["The `conversion_date_time` must be after the `call_start_date_time`, indicating the conversion occurred after the call was initiated."],["Currency and consent information can be provided for the conversion, adding further context and compliance considerations."]]],["This outlines a call conversion event, detailing the associated data. Key information includes `custom_variables` and `consent`. The `caller_id`, in E.164 format, and the `call_start_date_time` are captured. The `conversion_action`, `conversion_date_time`, `conversion_value`, and `currency_code` are also documented. The format of date and time, which should include the time zone, is also precised, as well as the format of the `caller_id`.\n"]]
