TargetCpaSimulationPoint
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Projected metrics for a specific target CPA amount.
Fields |
required_budget_amount_micros
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int64
Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
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app_installs
|
double
Projected number of app installs.
|
in_app_actions
|
double
Projected number of in-app actions.
|
biddable_conversions
|
double
Projected number of biddable conversions.
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biddable_conversions_value
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double
Projected total value of biddable conversions.
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clicks
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int64
Projected number of clicks.
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cost_micros
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int64
Projected cost in micros.
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impressions
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int64
Projected number of impressions.
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top_slot_impressions
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int64
Projected number of top slot impressions. Only search advertising channel type supports this field.
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interactions
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int64
Projected number of interactions. Only discovery advertising channel type supports this field.
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Union field target_cpa_simulation_key_value
target_cpa_simulation_key_value . When SimulationModificationMethod = UNIFORM or DEFAULT, target_cpa_micros is set. When SimulationModificationMethod = SCALING, target_cpa_scaling_modifier is set. target_cpa_simulation_key_value can be only one of the following: |
target_cpa_micros
|
int64
The simulated target CPA upon which projected metrics are based.
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target_cpa_scaling_modifier
|
double
The simulated scaling modifier upon which projected metrics are based. All CPA targets relevant to the simulated entity are scaled by this modifier.
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Last updated 2024-11-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-11-25 UTC."],[[["These projected metrics are based on a specific target CPA (Cost-Per-Acquisition) amount, allowing advertisers to see the potential results of their campaigns."],["Metrics include estimated costs, clicks, impressions, conversions, app installs, and in-app actions, providing a comprehensive performance overview."],["Data is projected for required daily budget, allowing advertisers to understand the necessary investment to achieve desired outcomes."],["Two simulation methods are available: one uses a fixed target CPA, while the other scales existing CPA targets by a specific modifier."],["Depending on the advertising channel, specific metrics like top slot impressions (Search) or interactions (Discovery) may also be projected."]]],[]]