BudgetType
Stay organized with collections
Save and categorize content based on your preferences.
Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used for return value only. Represents value unknown in this version. |
STANDARD
|
Budget type for standard Google Ads usage. Caps daily spend at two times the specified budget amount. Full details: https://support.google.com/google-ads/answer/6385083 |
FIXED_CPA
|
Budget type with a fixed cost-per-acquisition (conversion). Full details: https://support.google.com/google-ads/answer/7528254 This type is only supported by campaigns with AdvertisingChannelType.DISPLAY (excluding AdvertisingChannelSubType.DISPLAY_GMAIL), BiddingStrategyType.TARGET_CPA and PaymentMode.CONVERSIONS. |
SMART_CAMPAIGN
|
Budget type for Smart Campaign. Full details: https://support.google.com/google-ads/answer/7653509 This type is only supported by campaigns with AdvertisingChannelType.SMART and AdvertisingChannelSubType.SMART_CAMPAIGN. |
LOCAL_SERVICES
|
Budget type for Local Services Campaign. Full details: https://support.google.com/localservices/answer/7434558 This type is only supported by campaigns with AdvertisingChannelType.LOCAL_SERVICES. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-02-20 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-02-20 UTC."],[[["Google Ads offers various budget types including `STANDARD`, `FIXED_CPA`, `SMART_CAMPAIGN`, and `LOCAL_SERVICES`, each tailored for specific campaign needs and advertising channels."],["The `STANDARD` budget caps daily spending at twice the set amount, while `FIXED_CPA` focuses on cost-per-acquisition for display campaigns using Target CPA bidding."],["`SMART_CAMPAIGN` budgets are exclusive to Smart Campaigns, and `LOCAL_SERVICES` budgets are dedicated to Local Services campaigns."],["`UNSPECIFIED` and `UNKNOWN` are primarily for system use and not for direct campaign budget selection."]]],[]]