AttributionModel
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The attribution model that describes how to distribute credit for a particular conversion across potentially many prior interactions.
| Enums |
UNSPECIFIED
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Not specified. |
UNKNOWN
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Used for return value only. Represents value unknown in this version. |
EXTERNAL
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Uses external attribution. |
GOOGLE_ADS_LAST_CLICK
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Attributes all credit for a conversion to its last click. |
GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK
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Attributes all credit for a conversion to its first click using Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_LINEAR
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Attributes credit for a conversion equally across all of its clicks using Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY
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Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week). |
GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED
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Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks. This uses Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN
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Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution. |
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Last updated 2024-02-20 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-02-20 UTC."],[[["This model outlines a framework for assigning credit to various customer interactions leading to a conversion."],["It uses a range of attribution types, including external, last-click, first-click, and data-driven models, among others, to determine credit distribution."],["Google Search attribution plays a prominent role in several of the described models for analyzing clicks and assigning conversion credit."]]],[]]
