AppCampaignBiddingStrategyGoalType
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Goal type of App campaign BiddingStrategy.
| Enums |
UNSPECIFIED
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Not specified. |
UNKNOWN
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Used for return value only. Represents value unknown in this version. |
OPTIMIZE_INSTALLS_TARGET_INSTALL_COST
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Aim to maximize the number of app installs. The cpa bid is the target cost per install. |
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_INSTALL_COST
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Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per install. |
OPTIMIZE_IN_APP_CONVERSIONS_TARGET_CONVERSION_COST
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Aim to maximize the long term number of selected in-app conversions from app installs. The cpa bid is the target cost per in-app conversion. Note that the actual cpa may seem higher than the target cpa at first, since the long term conversions haven't happened yet. |
OPTIMIZE_RETURN_ON_ADVERTISING_SPEND
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Aim to maximize all conversions' value, for example, install + selected in-app conversions while achieving or exceeding target return on advertising spend. |
OPTIMIZE_PRE_REGISTRATION_CONVERSION_VOLUME
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Aim to maximize the pre-registration of the app. |
OPTIMIZE_INSTALLS_WITHOUT_TARGET_INSTALL_COST
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Aim to maximize installation of the app without target cost-per-install. |
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Last updated 2024-02-20 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-02-20 UTC."],[[["The `BiddingStrategy` for App campaigns focuses on achieving different goals like maximizing installs, in-app conversions, or return on ad spend."],["Strategies include optimizing for installs with or without a target cost, maximizing in-app conversions with target install or conversion costs, and maximizing overall conversion value with a target ROAS."],["Options exist for pre-registration conversion volume optimization as well."],["While `cpa` represents the target cost, actual costs may initially appear higher for long-term conversion strategies."]]],[]]
