Segments

Segment only fields.

Fields
`ad_destination_type`	`AdDestinationType` Ad Destination type.
`ad_network_type`	`AdNetworkType` Ad network type.
`budget_campaign_association_status`	`BudgetCampaignAssociationStatus` Budget campaign association status.
`click_type`	`ClickType` Click type.
`conversion_action_category`	`ConversionActionCategory` Conversion action category.
`conversion_attribution_event_type`	`ConversionAttributionEventType` Conversion attribution event type.
`conversion_lag_bucket`	`ConversionLagBucket` An enum value representing the number of days between the impression and the conversion.
`conversion_or_adjustment_lag_bucket`	`ConversionOrAdjustmentLagBucket` An enum value representing the number of days between the impression and the conversion or between the impression and adjustments to the conversion.
`day_of_week`	`DayOfWeek` Day of the week, for example, MONDAY.
`device`	`Device` Device to which metrics apply.
`external_conversion_source`	`ExternalConversionSource` External conversion source.
`hotel_check_in_day_of_week`	`DayOfWeek` Hotel check-in day of week.
`hotel_date_selection_type`	`HotelDateSelectionType` Hotel date selection type.
`hotel_rate_type`	`HotelRateType` Hotel rate type.
`hotel_price_bucket`	`HotelPriceBucket` Hotel price bucket.
`keyword`	`Keyword` Keyword criterion.
`month_of_year`	`MonthOfYear` Month of the year, for example, January.
`placeholder_type`	`PlaceholderType` Placeholder type. This is only used with feed item metrics.
`product_channel`	`ProductChannel` Channel of the product.
`product_channel_exclusivity`	`ProductChannelExclusivity` Channel exclusivity of the product.
`product_condition`	`ProductCondition` Condition of the product.
`recommendation_type`	`RecommendationType` Recommendation type.
`search_engine_results_page_type`	`SearchEngineResultsPageType` Type of the search engine results page.
`search_term_match_type`	`SearchTermMatchType` Match type of the keyword that triggered the ad, including variants.
`slot`	`Slot` Position of the ad.
`conversion_value_rule_primary_dimension`	`ConversionValueRulePrimaryDimension` Primary dimension of applied conversion value rules. NO_RULE_APPLIED shows the total recorded value of conversions that do not have a value rule applied. ORIGINAL shows the original value of conversions to which a value rule has been applied. GEO_LOCATION, DEVICE, AUDIENCE show the net adjustment after value rules were applied.
`sk_ad_network_user_type`	`SkAdNetworkUserType` iOS Store Kit Ad Network user type.
`sk_ad_network_ad_event_type`	`SkAdNetworkAdEventType` iOS Store Kit Ad Network ad event type.
`sk_ad_network_attribution_credit`	`SkAdNetworkAttributionCredit` iOS Store Kit Ad Network attribution credit
`sk_ad_network_coarse_conversion_value`	`SkAdNetworkCoarseConversionValue` iOS Store Kit Ad Network coarse conversion value.
`sk_ad_network_source_type`	`SkAdNetworkSourceType` The source type where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or neither source domain nor source app were present in any postbacks sent by Apple.
`new_versus_returning_customers`	`ConvertingUserPriorEngagementTypeAndLtvBucket` This is for segmenting conversions by whether the user is a new customer or a returning customer. This segmentation is typically used to measure the impact of customer acquisition goal.
`activity_account_id`	`int64` Activity account ID.
`activity_city`	`string` The city where the travel activity is available.
`activity_country`	`string` The country where the travel activity is available.
`activity_rating`	`int64` Activity rating.
`activity_state`	`string` The state where the travel activity is available.
`external_activity_id`	`string` Advertiser supplied activity ID.
`ad_group`	`string` Resource name of the ad group.
`asset_group`	`string` Resource name of the asset group.
`auction_insight_domain`	`string` Domain (visible URL) of a participant in the Auction Insights report.
`campaign`	`string` Resource name of the campaign.
`conversion_action`	`string` Resource name of the conversion action.
`conversion_action_name`	`string` Conversion action name.
`conversion_adjustment`	`bool` This segments your conversion columns by the original conversion and conversion value versus the delta if conversions were adjusted. False row has the data as originally stated; While true row has the delta between data now and the data as originally stated. Summing the two together results post-adjustment data.
`date`	`string` Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
`geo_target_airport`	`string` Resource name of the geo target constant that represents an airport.
`geo_target_canton`	`string` Resource name of the geo target constant that represents a canton.
`geo_target_city`	`string` Resource name of the geo target constant that represents a city.
`geo_target_country`	`string` Resource name of the geo target constant that represents a country.
`geo_target_county`	`string` Resource name of the geo target constant that represents a county.
`geo_target_district`	`string` Resource name of the geo target constant that represents a district.
`geo_target_metro`	`string` Resource name of the geo target constant that represents a metro.
`geo_target_most_specific_location`	`string` Resource name of the geo target constant that represents the most specific location.
`geo_target_postal_code`	`string` Resource name of the geo target constant that represents a postal code.
`geo_target_province`	`string` Resource name of the geo target constant that represents a province.
`geo_target_region`	`string` Resource name of the geo target constant that represents a region.
`geo_target_state`	`string` Resource name of the geo target constant that represents a state.
`hotel_booking_window_days`	`int64` Hotel booking window in days.
`hotel_center_id`	`int64` Hotel center ID.
`hotel_check_in_date`	`string` Hotel check-in date. Formatted as yyyy-MM-dd.
`hotel_city`	`string` Hotel city.
`hotel_class`	`int32` Hotel class.
`hotel_country`	`string` Hotel country.
`hotel_length_of_stay`	`int32` Hotel length of stay.
`hotel_rate_rule_id`	`string` Hotel rate rule ID.
`hotel_state`	`string` Hotel state.
`hour`	`int32` Hour of day as a number between 0 and 23, inclusive.
`interaction_on_this_extension`	`bool` Only used with feed item metrics. Indicates whether the interaction metrics occurred on the feed item itself or a different extension or ad unit.
`month`	`string` Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
`partner_hotel_id`	`string` Partner hotel ID.
`product_aggregator_id`	`int64` Aggregator ID of the product.
`product_category_level1`	`string` Category (level 1) of the product.
`product_category_level2`	`string` Category (level 2) of the product.
`product_category_level3`	`string` Category (level 3) of the product.
`product_category_level4`	`string` Category (level 4) of the product.
`product_category_level5`	`string` Category (level 5) of the product.
`product_brand`	`string` Brand of the product.
`product_country`	`string` Resource name of the geo target constant for the country of sale of the product.
`product_custom_attribute0`	`string` Custom attribute 0 of the product.
`product_custom_attribute1`	`string` Custom attribute 1 of the product.
`product_custom_attribute2`	`string` Custom attribute 2 of the product.
`product_custom_attribute3`	`string` Custom attribute 3 of the product.
`product_custom_attribute4`	`string` Custom attribute 4 of the product.
`product_feed_label`	`string` Feed label of the product.
`product_item_id`	`string` Item ID of the product.
`product_language`	`string` Resource name of the language constant for the language of the product.
`product_merchant_id`	`int64` Merchant ID of the product.
`product_store_id`	`string` Store ID of the product.
`product_title`	`string` Title of the product.
`product_type_l1`	`string` Type (level 1) of the product.
`product_type_l2`	`string` Type (level 2) of the product.
`product_type_l3`	`string` Type (level 3) of the product.
`product_type_l4`	`string` Type (level 4) of the product.
`product_type_l5`	`string` Type (level 5) of the product.
`quarter`	`string` Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
`search_subcategory`	`string` A search term subcategory. An empty string denotes the catch-all subcategory for search terms that didn't fit into another subcategory.
`search_term`	`string` A search term.
`webpage`	`string` Resource name of the ad group criterion that represents webpage criterion.
`week`	`string` Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
`year`	`int32` Year, formatted as yyyy.
`sk_ad_network_conversion_value`	`int64` iOS Store Kit Ad Network conversion value. Null value means this segment is not applicable, for example, non-iOS campaign.
`sk_ad_network_source_app`	`SkAdNetworkSourceApp` App where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.
`sk_ad_network_source_domain`	`string` Website where the ad that drove the iOS Store Kit Ad Network install was shown. Null value means this segment is not applicable, for example, non-iOS campaign, or was not present in any postbacks sent by Apple.
`sk_ad_network_postback_sequence_index`	`int64` iOS Store Kit Ad Network postback sequence index.
`asset_interaction_target`	`AssetInteractionTarget` Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit. Interactions (for example, clicks) are counted across all the parts of the served ad (for example, Ad itself and other components like Sitelinks) when they are served together. When interaction_on_this_asset is true, it means the interactions are on this specific asset and when interaction_on_this_asset is false, it means the interactions is not on this specific asset but on other parts of the served ad this asset is served with.

Segments

ad_destination_type

ad_network_type

budget_campaign_association_status

click_type

conversion_action_category

conversion_attribution_event_type

conversion_lag_bucket

conversion_or_adjustment_lag_bucket

day_of_week

device

external_conversion_source

hotel_check_in_day_of_week

hotel_date_selection_type

hotel_rate_type

hotel_price_bucket

keyword

month_of_year

placeholder_type

product_channel

product_channel_exclusivity

product_condition

recommendation_type

search_engine_results_page_type

search_term_match_type

slot

conversion_value_rule_primary_dimension

sk_ad_network_user_type

sk_ad_network_ad_event_type

sk_ad_network_attribution_credit

sk_ad_network_coarse_conversion_value

sk_ad_network_source_type

new_versus_returning_customers

activity_account_id

activity_city

activity_country

activity_rating

activity_state

external_activity_id

ad_group

asset_group

auction_insight_domain

campaign

conversion_action

conversion_action_name

conversion_adjustment

date

geo_target_airport

geo_target_canton

geo_target_city

geo_target_country

geo_target_county

geo_target_district

geo_target_metro

geo_target_most_specific_location

geo_target_postal_code

geo_target_province

geo_target_region

geo_target_state

hotel_booking_window_days

hotel_center_id

hotel_check_in_date

hotel_city

hotel_class

hotel_country

hotel_length_of_stay

hotel_rate_rule_id

hotel_state

hour

interaction_on_this_extension

month

partner_hotel_id

product_aggregator_id

product_category_level1

product_category_level2

product_category_level3

product_category_level4

product_category_level5

product_brand

product_country

`ad_destination_type`

`ad_network_type`

`budget_campaign_association_status`

`click_type`

`conversion_action_category`

`conversion_attribution_event_type`

`conversion_lag_bucket`

`conversion_or_adjustment_lag_bucket`

`day_of_week`

`device`

`external_conversion_source`

`hotel_check_in_day_of_week`

`hotel_date_selection_type`

`hotel_rate_type`

`hotel_price_bucket`

`keyword`

`month_of_year`

`placeholder_type`

`product_channel`

`product_channel_exclusivity`

`product_condition`

`recommendation_type`

`search_engine_results_page_type`

`search_term_match_type`

`slot`

`conversion_value_rule_primary_dimension`

`sk_ad_network_user_type`

`sk_ad_network_ad_event_type`

`sk_ad_network_attribution_credit`

`sk_ad_network_coarse_conversion_value`

`sk_ad_network_source_type`

`new_versus_returning_customers`

`activity_account_id`

`activity_city`

`activity_country`

`activity_rating`

`activity_state`

`external_activity_id`

`ad_group`

`asset_group`

`auction_insight_domain`

`campaign`

`conversion_action`

`conversion_action_name`

`conversion_adjustment`

`date`

`geo_target_airport`

`geo_target_canton`

`geo_target_city`

`geo_target_country`

`geo_target_county`

`geo_target_district`

`geo_target_metro`

`geo_target_most_specific_location`

`geo_target_postal_code`

`geo_target_province`

`geo_target_region`

`geo_target_state`

`hotel_booking_window_days`

`hotel_center_id`

`hotel_check_in_date`

`hotel_city`

`hotel_class`

`hotel_country`

`hotel_length_of_stay`

`hotel_rate_rule_id`

`hotel_state`

`hour`

`interaction_on_this_extension`

`month`

`partner_hotel_id`

`product_aggregator_id`

`product_category_level1`

`product_category_level2`

`product_category_level3`

`product_category_level4`

`product_category_level5`

`product_brand`

`product_country`

`product_custom_attribute0`