CpcBidSimulationPoint
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Projected metrics for a specific CPC bid amount.
| Fields |
required_budget_amount_micros
|
int64
Projected required daily budget that the advertiser must set in order to receive the estimated traffic, in micros of advertiser currency.
|
biddable_conversions
|
double
Projected number of biddable conversions.
|
biddable_conversions_value
|
double
Projected total value of biddable conversions.
|
clicks
|
int64
Projected number of clicks.
|
cost_micros
|
int64
Projected cost in micros.
|
impressions
|
int64
Projected number of impressions.
|
top_slot_impressions
|
int64
Projected number of top slot impressions. Only search advertising channel type supports this field.
|
Union field cpc_simulation_key_value
cpc_simulation_key_value. When SimulationModificationMethod = UNIFORM or DEFAULT, cpc_bid_micros is set. When SimulationModificationMethod = SCALING, cpc_bid_scaling_modifier is set. cpc_simulation_key_value can be only one of the following: |
cpc_bid_micros
|
int64
The simulated CPC bid upon which projected metrics are based.
|
cpc_bid_scaling_modifier
|
double
The simulated scaling modifier upon which projected metrics are based. All CPC bids relevant to the simulated entity are scaled by this modifier.
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Last updated 2024-11-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-11-25 UTC."],[[["The data provides estimations of key metrics like clicks, impressions, and conversions based on a specific cost-per-click (CPC) bid amount provided."],["Projected costs, required daily budget, and potential conversion values are also included in the estimations."],["The projections consider factors like biddable conversions, those likely to lead to desired actions, and their potential value."],["The simulation also includes a breakdown of regular and top slot impressions, which can provide insights into ad positioning and visibility, particularly for search campaigns."],["CPC bid simulations can be done by setting a uniform CPC value or by scaling existing bids using a modifier, offering flexibility in testing different bidding strategies."]]],[]]
