TargetCpa
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An automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set.
| Fields |
target_cpa_micros
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int64
Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
|
cpc_bid_ceiling_micros
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int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
|
cpc_bid_floor_micros
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int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
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Last updated 2024-11-25 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-11-25 UTC."],[[["Automatically sets bids to maximize conversions while adhering to your target cost-per-acquisition (CPA)."],["Requires you to define a target CPA, which should be above the minimum billable unit for your account's currency."],["For portfolio strategies, you can optionally set maximum (cpc_bid_ceiling_micros) and minimum (cpc_bid_floor_micros) bid limits that apply to all managed keywords."]]],[]]
