AttributionModel
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The attribution model that describes how to distribute credit for a particular conversion across potentially many prior interactions.
| Enums |
UNSPECIFIED
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Not specified. |
UNKNOWN
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Used for return value only. Represents value unknown in this version. |
EXTERNAL
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Uses external attribution. |
GOOGLE_ADS_LAST_CLICK
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Attributes all credit for a conversion to its last click. |
GOOGLE_SEARCH_ATTRIBUTION_FIRST_CLICK
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Attributes all credit for a conversion to its first click using Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_LINEAR
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Attributes credit for a conversion equally across all of its clicks using Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_TIME_DECAY
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Attributes exponentially more credit for a conversion to its more recent clicks using Google Search attribution (half-life is 1 week). |
GOOGLE_SEARCH_ATTRIBUTION_POSITION_BASED
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Attributes 40% of the credit for a conversion to its first and last clicks. Remaining 20% is evenly distributed across all other clicks. This uses Google Search attribution. |
GOOGLE_SEARCH_ATTRIBUTION_DATA_DRIVEN
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Flexible model that uses machine learning to determine the appropriate distribution of credit among clicks using Google Search attribution. |
Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License, and code samples are licensed under the Apache 2.0 License. For details, see the Google Developers Site Policies. Java is a registered trademark of Oracle and/or its affiliates.
Last updated 2024-05-29 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-05-29 UTC."],[[["This model outlines a system for assigning credit for conversions (desired actions by users) across multiple interactions leading up to it."],["It offers a variety of attribution types, including assigning all credit to the first/last click or distributing it across all interactions based on different models."],["Google Search attribution offers specific models like linear, time decay, position-based, and data-driven, allowing flexible credit distribution."],["Some attribution types rely on predefined rules, while others utilize machine learning for a more nuanced approach."]]],[]]
