The new Search Ads 360 Reporting API is now available. Join the searchads-api-announcements Google group to stay up to date on upcoming enhancements and releases.

accessible_bidding_strategy

Represents a view of BiddingStrategies owned by and shared with the customer. In contrast to BiddingStrategy, this resource includes strategies owned by managers of the customer and shared with this customer - in addition to strategies owned by this customer. This resource does not provide metrics and only exposes a limited subset of the BiddingStrategy attributes.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

accessible_bidding_strategy.id
Field description	The ID of the bidding strategy.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.maximize_conversion_value.target_roas
Field description	The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.maximize_conversions.target_cpa
Field description	The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.maximize_conversions.target_cpa_micros
Field description	The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.name
Field description	The name of the bidding strategy.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.owner_customer_id
Field description	The ID of the Customer which owns the bidding strategy.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.owner_descriptive_name
Field description	descriptive_name of the Customer which owns the bidding strategy.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.resource_name
Field description	The resource name of the accessible bidding strategy. AccessibleBiddingStrategy resource names have the form: `customers/{customer_id}/accessibleBiddingStrategies/{bidding_strategy_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

accessible_bidding_strategy.target_cpa.target_cpa_micros
Field description	Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.target_impression_share.cpc_bid_ceiling_micros
Field description	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.target_impression_share.location
Field description	The targeted location on the search results page.
Category	`ATTRIBUTE`
Data Type	`ENUM ABSOLUTE_TOP_OF_PAGE ANYWHERE_ON_PAGE TOP_OF_PAGE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.target_impression_share.location_fraction_micros
Field description	The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.target_roas.target_roas
Field description	The chosen revenue (based on conversion data) per unit of spend.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.target_spend.cpc_bid_ceiling_micros
Field description	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.target_spend.target_spend_micros
Field description	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy.type
Field description	The type of the bidding strategy.
Category	`ATTRIBUTE`
Data Type	`ENUM COMMISSION ENHANCED_CPC INVALID MANUAL_CPA MANUAL_CPC MANUAL_CPM MANUAL_CPV MAXIMIZE_CONVERSIONS MAXIMIZE_CONVERSION_VALUE PAGE_ONE_PROMOTED PERCENT_CPC TARGET_CPA TARGET_CPM TARGET_IMPRESSION_SHARE TARGET_OUTRANK_SHARE TARGET_ROAS TARGET_SPEND UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

accessible_bidding_strategy

accessible_bidding_strategy.id

accessible_bidding_strategy.maximize_conversion_value.target_roas

accessible_bidding_strategy.maximize_conversions.target_cpa

accessible_bidding_strategy.maximize_conversions.target_cpa_micros

accessible_bidding_strategy.name

accessible_bidding_strategy.owner_customer_id

accessible_bidding_strategy.owner_descriptive_name

accessible_bidding_strategy.resource_name

accessible_bidding_strategy.target_cpa.target_cpa_micros

accessible_bidding_strategy.target_impression_share.cpc_bid_ceiling_micros

accessible_bidding_strategy.target_impression_share.location

accessible_bidding_strategy.target_impression_share.location_fraction_micros

accessible_bidding_strategy.target_roas.target_roas

accessible_bidding_strategy.target_spend.cpc_bid_ceiling_micros

accessible_bidding_strategy.target_spend.target_spend_micros

accessible_bidding_strategy.type