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A geo target constant is a unique identifier for a geographical region that can
be targeted by a campaign. Each targetable location is uniquely identified by a
Criterion ID.
The resource_name of each geo_target_constant
is of the form geoTargetConstants/{Criterion ID}.
For example, the resource_name value of New York state is
geoTargetConstants/21167.
Columns
Criterion ID
Unique and persistent assigned ID.
Name
Best available English name of the geo target.
Canonical Name
The constructed fully qualified English name consisting of the target's own
name, and that of its parent and country. This field is meant only for
disambiguating similar target names.
Parent Geo Target
The resource name of the parent geo target constant. This field is included
only for legacy support, so Ids might not be consistent across datasets.
Country Code
The ISO-3166-1 alpha-2 country code that is associated with the target.
Target Type
Allowable values:
Airport
Autonomous Community
Borough
Canton
City
City Region
Congressional District
Country
County
Department
District
DMA Region
Governorate
Municipality
National Park
Neighborhood
Okrug
Postal Code
Prefecture
Province
Region
State
Territory
TV Region
Union Territory
University
Status
Allowable values:
Enabled: Location is valid.
Removal Planned: Location is obsolete and will be removed in the next
version.
Non-targetable locations
Some countries or territories are not targetable in Search Ads 360 but might
appear in reports based on the user's location of interest or physical location.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-05-07 UTC."],[[["Geo target constants are unique identifiers for geographical regions targetable in campaigns, each with a specific Criterion ID."],["Each geo target constant has properties like name, canonical name, parent, country code, target type, and status, aiding in precise targeting."],["While most locations are targetable, some countries or territories might be restricted, and users should refer to the provided link for details."],["DMA data is available through Nielsen, and users can find further information on `geo_target_constant` and sample queries via the provided links."]]],["Geo target constants are unique identifiers (Criterion IDs) for targetable geographical regions in campaigns. Each region has a `resource_name` (e.g., `geoTargetConstants/21167` for New York). Key attributes include: Name, Canonical Name, Parent Geo Target, Country Code, Target Type (e.g., City, State), and Status (Enabled, Removal Planned). Some locations are non-targetable. DMA region data is available directly from The Nielsen Company. The list of restricted countries is provided in the documentation.\n"]]
