Overview and Eligibility

Do you manage a platform that provides appointment and reservation services for restaurants and other businesses through a website or mobile app? If so, and you'd like to let Google know so that we can consider your business for the Actions Center, fill out the Reservations, appointments, online booking interest form.

The Reservations Business Link integration displays a deep link to the restaurant's availability directly from the merchant's Business Profile on Google Maps and Search.

Example of a reservations business link on a Google business listing
Example of a reservations business link on a Google business listing

If you have an existing Reservations Business Link integration, and would like to upgrade to the Reservations End-to-End or Waitlist integrations, please fill out this form.

Criteria

For a merchant to be eligible for this integration, they need to meet the following criteria:

  • The business must have a physical location with an address that can be matched to our Google Maps database.
  • Any action_link that you provide must point to merchant-specific pages where the user performs an action. Actions include when a user reserves a table, schedules a class, orders food, or books an appointment.

As we review new merchant verticals, we reserve the right to include or exclude merchants as we see appropriate.

Launch process

The process to launch your merchants on the Actions Center is outlined in Figure 1.

Figure 1: High-level Reservations Business Link integration steps
Figure 1: High-level Reservations Business Link integration steps