Services Feed


ServiceFeed Definition

message ServiceFeed {
  FeedMetadata metadata = 1;
  repeated Service service = 2;

Service Definition

// The definition of a service provided by a merchant.
message Service {
  // An opaque string from an aggregator partner which uniquely identifies a
  // merchant. (required)
  string merchant_id = 1;
  // An opaque string from an aggregator partner which uniquely identifies the
  // service. (required)
  string service_id = 2;
  // The name of the service. Deprecated. Please use localized_service_name.
  string name = 3 [deprecated = true];
  // The name of the service, e.g. "Men's haircut". Possibly in several locales.
  // (required)
  Text localized_service_name = 26;
  // The description of the service.
  // Deprecated. Please use localized_description.
  string description = 4 [deprecated = true];
  // The description of the product. Limited formatting options are allowed in
  // the HTML format. Supported tags:
  //   * h1-h5
  //   * ul, ol, li
  //   * strong, italic, em
  //   * p, br
  // Other tags are not supported and will be removed. CSS, tables, style
  // property, `a` links are not supported. Images are not allowed, use the
  // related_media field instead.
  // Important notes:
  //   * Try not to use other tags except for the supported ones mentioned
  //     above, because the contents within unsupported tags will be stripped,
  //     and may lead to an undesirable user experience.
  //   * Try avoid deep nested structures like more than 3 different heading
  //     levels or nested lists. Keeping the structure flat, simple, and
  //     straightforward, helps to create a better user experience.
  //   * Do not duplicate info from the product_features field below in the
  //     description as both would normally be shown side by side.
  // Recommended to not exceed length of 10000 in any language. Max length:
  // 16000.
  // Recommended.
  // (optional)
  Text localized_description = 27;
  // The price of the service. (optional, overridden when payment options or
  // ticket types present)
  Price price = 5;
  // Describes how the price is interpreted and displayed to the user. Can be
  // used by any vertical except Dining and Things To Do to configure display of
  // the service price. (optional)
  PriceInterpretation price_interpretation = 23;
  // Rules to book/cancel an appointment. (optional)
  SchedulingRules rules = 6;

  // Enum to indicate the prepayment type.
  enum PrepaymentType {
    // By default we will assume that the prepayment is NOT_SUPPORTED.
    // The user has to pay this service at the booking time.
    REQUIRED = 1;
    // The user can choose to pre-pay this service at the booking time or later,
    // but it is not required in order to book.
    OPTIONAL = 2;
    // The prepayment is not supported for this service.
  // Whether a prepayment is required, optional or not supported. (optional)
  PrepaymentType prepayment_type = 8;

  // Specific information around when prepayment is completed.
  message PrepaymentTerms {
    // Enum to specify when the charge will occur relative to the purchase
    // time.
    enum ChargeTiming {
      CHARGE_NOW = 1;
      CHARGE_LATER = 2;
    ChargeTiming charge_timing = 1;

  PrepaymentTerms prepayment_terms = 34;

  // The service's tax rate. If present this field overrides any tax_rate set at
  // the merchant level. An empty message (i.e. tax_rate { }) will reset the
  // applied tax rate to zero. (optional)
  TaxRate tax_rate = 9;

  // A list of ids referencing the payment options which can be used to pay
  // for this service. The actual payment options are defined at the Merchant
  // level, and can also be shared among multiple Merchants. (optional)
  repeated string payment_option_id = 10;

  // Defines how a deposit may be charged to the user. Can be overridden at the
  // availability level. (optional)
  Deposit deposit = 11;

  // Defines a no show fee that may be charged to the user. Can be overridden
  // at the availability level. (optional)
  NoShowFee no_show_fee = 12;

  // Indicates whether the user must provide a credit card in order to book this
  // service.
  // This value can be overridden at the availability level. (optional)
  RequireCreditCard require_credit_card = 13;

  // Additional information which needs to be added if the service requires the
  // user to pay directly to the merchant. IMPORTANT NOTE: RwG would not be
  // involved in this transaction. (Optional. Required if virtual_session is
  // defined and prepayment_type is NOT set to REQUIRED).
  DirectMerchantPayment direct_merchant_payment = 36;

  // An action link related to this service. If action link exists, type (see
  // below) must be set in the Service.
  repeated ActionLink action_link = 14;

  enum ServiceType {
    // Service that provides dining reservation.
    // Service that provides food ordering in general, could be either takeout
    // or delivery or both.
    // Service that only provides food delivery.
    // Service that only provides food takeout.

    // Services that provide event based ticketing (e.g. concerts, sporting
    // events, shows). Do not use for Reserve with Google integrations.

    // Service that provides appointments or classes. Recommended for (1) health
    // and fitness, (2) spa and beauty, and (3) financial consults and
    // evaluations services. Please see the supported service types:
    // Service that provides appointment for an online class or session which
    // will be fully virtual. Must be set if enabling virtual service bookings.

    // Service that allows users to shop from the given merchant. It could
    // either be delivery or pickup.

  // The predefined type of this service. (optional)
  ServiceType type = 15;

  // Types of tickets that can be booked/purchased for this service. Only
  // supported in order based booking API, see
  // (optional)
  repeated TicketType ticket_type = 16;

  // Photos related to this service. Google will crawl these media to ensure
  // that they are displayed correctly to end-users. (optional)
  repeated RelatedMedia related_media = 17;

  // Service attribute values that apply to this service (optional).
  // Each Service may have zero or more values for each service attribute
  // defined in the corresponding Merchant.
  repeated ServiceAttributeValueId service_attribute_value_id = 18;

  // Rules related to joining the waitlist. Should be populated if the service
  // and merchant support waitlist functionality. Should not be populated
  // otherwise.
  WaitlistRules waitlist_rules = 19;

  // Additional information unique to the event ticketing vertical. (optional)
  TicketingVerticalSpecificData ticketing_vertical_specific_data = 22;

  // User rating for this service as an aggregate metric over all reviews.
  Rating rating = 30;

  // Additional information unique to home service vertical. (optional)
  HomeServiceData home_service_data = 31;

  // Information about virtual session. (Optional. Required if enabling
  // virtual services)
  VirtualSession virtual_session = 35;

  // Ranking hint for this service. Optional.
  ServiceRankingHint ranking_hint = 37;

  // A template specifying how Google should generate URLs to external site.
  // Used for Dining Reservations Payment Redirect Partners only.
  UriTemplate uri_template = 38;

Price Definition

// The price of a service or a fee.
message Price {
  // The price in micro-units of the currency.
  // For example: 1.95 USD is 1950000 in micro-units.
  // If your price contains fractions of the smallest currency unit, then it
  // will be rounded using nearest even rounding (e.g. 2.5 cents rounded
  // to 2 cents, 3.5 cents rounded to 4 cents, 0.5 cents rounded to 0 cents,
  // 2.51 cents rounded to 3 cents). (required)
  int64 price_micros = 1;
  // The currency of the price that is defined in ISO 4217. (required)
  string currency_code = 2;
  // An optional and opaque string that identifies the pricing option that is
  // associated with the extended price. (optional)
  string pricing_option_tag = 3;

PriceInterpretation Definition

// Describes how a Price should be interpreted and displayed to the user.
enum PriceInterpretation {
  // Price interpretation unspecified, defaults to EXACT_AMOUNT.

  // When the price should be interpreted as a specific value.
  // Examples:
  //   $20 for a yoga class; $15 for a child haircut

  // When the price of a service is variable but a minimum price is known and
  // displayed to consumers. Consumers may make choices which increase the
  // price.
  // Note that any service that uses this PriceInterpretation must use
  // PrepaymentType NOT_SUPPORTED.
  // Examples:
  //   $30 for dog grooming, but additional consumer choices may increase the
  //   price
  STARTS_AT = 2;


Text Definition

// A possibly-localized text payload. Some Text fields may contain marked-up
// content.
message Text {
  // Required. Text value in an unknown locale, which will be displayed if
  // `localized_value` for the user locale is empty or missing. The locale for
  // this value may depend on the partner or service provider, and it should not
  // be assumed to be any specific language.
  string value = 1;

  // Per-locale text values. Required.
  repeated LocalizedString localized_value = 2;

LocalizedString Definition

// Instance of a string in one locale.
message LocalizedString {
  // IETF BCP 47 language code, such as "en", "mas", "zh-Hant", "de-CH-1901".
  // See
  string locale = 1;

  // Message in the locale above (UTF-8).
  string value = 2;

SchedulingRules Definition

// The scheduling rules for a service.
message SchedulingRules {
  // The duration (in seconds) from when the last booking can be made to
  // when the availability slot starts or ends.
  // If "min_advance_booking" is set, the last bookable time is calculated as
  // (<slot start time> - "min_advance_booking").
  // If "min_booking_buffer_before_end_time" is set, the last bookable time is
  // calculated as (<slot end time> - "min_booking_buffer_before_end_time").
  // Note that the value of "min_booking_buffer_before_end_time" must be
  // positive if set.
  // If both are unset, the slot is bookable until the slot begin time. If both
  // fields are set, only one value will be picked while the other value
  // ignored--we cannot reliably predict which value is chosen.
  // Examples:
  //  * A haircut that needs to be booked at least 1 hour before the start time.
  //      'scheduling_rules{ min_advance_booking: 3600 ...}`
  //  * A museum where the last ticket can be purchased 30 mins before closing:
  //     'scheduling_rules{ min_booking_buffer_before_end_time: 1800 ...}'
  //  * A movie ticket that needs to be purchased before the start time.
  //        'scheduling_rules{ ...}' (leave this field empty)
  // (optional)
  oneof min_booking_buffer {
    // The duration (in seconds) from when the last booking can be made to
    // when the availability slot starts.
    int64 min_advance_booking = 1;

    // The duration (in seconds) from when the last booking can be made to
    // when the availability slot ends. If this field is set, the
    // "admission_policy" field must be set to TIME_FLEXIBLE to indicate that
    // users can use the purchased tickets after slots start.
    int64 min_booking_buffer_before_end_time = 6;

  // The minimum advance notice in seconds required to cancel a booked
  // appointment online. (optional)
  int64 min_advance_online_canceling = 2;

  // The fee for canceling within the minimum advance notice period.
  Price late_cancellation_fee = 3 [deprecated = true];

  // The fee for no-show without canceling.
  Price noshow_fee = 4 [deprecated = true];

  // The admission policy of this service.
  enum AdmissionPolicy {
    // Unused.

    // Customers are required to be present at the start time of the
    // availability slot, and the service is expected to finish at the
    // end time of the slot.
    // Examples of TIME_STRICT use cases:
    //   * A tour that starts at 9am that requires all attendees to arrive
    //     at the start time, and returns at around 12pm.
    //   * A haircut reservation at 3pm on Saturday that will take approximately
    //   30 minutes.
    //   * A fitness class from 6pm to 8pm.
    TIME_STRICT = 1;

    // Customers can arrive at any time between the start and end time of the
    // availability slot to use this booking.
    // Examples of TIME_FLEXIBLE use cases:
    //   * A museum ticket that can be used during any time on the purchase
    //     date.
    //   * An afternoon admission to an amusement park that can be used from
    //     12pm to 9pm.

    // Customers need to arrive at the merchant at the start time of the
    // availability slot but can leave any time they want.
    // For example, in the museum admission scenario, a timed entry ticket
    // for 10am requires the user to be at the museum at 10am. The start time of
    // availability slots for this service represents the designated entry
    // time. The end time, however, is used solely as a key to identify the
    // availability slot for booking.

  // The admission policy that applied to this service. If unset, defaults to
  // TIME_STRICT. (optional)
  AdmissionPolicy admission_policy = 5;

  // Scheduling rules cancellation policy (required for Things-to-do).
  // Defaults to non-refundable.
  CancellationPolicy cancellation_policy = 7;

TaxRate Definition

// A tax rate applied when charging the user for a service, and which can be set
// on either a per merchant, or per service basis.
message TaxRate {
  // A tax rate in millionths of one percent, effectively giving 6 decimals of
  // precision. For example, if the tax rate is 7.253%, this field should be set
  // to 7253000.
  // If this field is left unset or set to 0, the total price charged to a user
  // for any service provided by this merchant is the exact price specified by
  // Service.price. The service price is assumed to be exempt from or already
  // inclusive of applicable taxes. Taxes will not be shown to the user as a
  // separate line item.
  // If this field is set to any nonzero value, the total price charged to a
  // user for any service provided by this merchant will include the service
  // price plus the tax assessed using the tax rate provided here. Fractions of
  // the smallest currency unit (for example, fractions of one cent) will be
  // rounded using nearest even rounding. Taxes will be shown to the user as a
  // separate line item. (required)
  int32 micro_percent = 1;

Deposit Definition

// A deposit that the user may be charged or have a hold on their credit card
// for.
message Deposit {
  // Deposit amount.
  Price deposit = 1;

  // Minimum advance cancellation for the deposit.
  int64 min_advance_cancellation_sec = 2;

  // Defines how the deposit is determined from the availability.
  PriceType deposit_type = 3;

NoShowFee Definition

// A fee that a user may be charged if they have made a booking but do not
// show up.
message NoShowFee {
  // The amount the user may be charged if they do not show up for their
  // reservation.
  Price fee = 1;

  // Defines how the fee is determined from the availability.
  PriceType fee_type = 3;

PriceType Definition

// Defines how a total price is determined from an availability.
enum PriceType {
  // The price is for a fixed amount. This is the default value if the field is
  // not set.
  // Examples:
  //   $50 deposit to reserve a table; $20 no show fee for a yoga class

  // The price specified is per person, and the total price is calculated
  // according to the party size specified in Resources as price_micros *
  // party_size. A PER_PERSON price must be accompanied by a party size in the
  // availability resources. If it is not, a party size of one is used.
  // Examples:
  //   $10 each for tickets to a museum

RequireCreditCard Definition

// Defines whether a credit card is required in order to book an appointment.
enum RequireCreditCard {
  // The credit card requirement is not explicitly specified and the
  // behaviour is identical to the one specified for CONDITIONAL.

  // Google will require a credit card for the booking if any of the following
  // conditions are met:
  // * the availability has a price and the prepayment_type is REQUIRED
  // * the no_show_fee is set
  // * the deposit field is set.

  // A credit card is always required in order to book this availability
  // regardless of other field values.
// An action URL with associated language, list of countries restricted to, and
// optional platform that indicates which platform this action should be
// performed on.
message ActionLink {
  // The entry point URL for this action link.
  string url = 1;

  // The BCP-47 language tag identifying the language in which the content
  // from this URI is available.
  string language = 2;

  // An unordered list of ISO 3166-1 alpha-2 country codes. Leave empty for
  // unrestricted visibility.
  repeated string restricted_country = 3;

  // The platform that this action should be performed on. If this field is
  // unset, ACTION_PLATFORM_WEB_APPLICATION will be used as fallback.
  ActionPlatform platform = 4;

  // Predetermined type of action associated with an action link.
  enum ActionLinkType {
    // The action link type is unspecified.
    // The action link type is booking an appointment.
    // The action link type is booking an online appointment.
    // The action link type is ordering food for delivery or takeout or both.
    // The action link type is ordering food for delivery.
    // The action link type is ordering food for takeout.
    // The action link type is making a dining reservation.
    // The action link type allows users to shop from the given merchant. It
    // could either be delivery or pickup.

  // Predetermined type of action associated with an action link.
  ActionLinkType action_link_type = 5;

  // Metadata for the order online link.
  // Supports action with ActionLinkType of ACTION_LINK_TYPE_SHOP_ONLINE.
  OrderOnlineMetadata order_online_metadata = 6;

  // Metadata for Food Ordering links.
  // Supports action type:
  FoodOrderingMetadata food_ordering_metadata = 7

  // Additional information about action link which is unique to the events
  // vertical.
  message EventMetadata {
    // Predetermined event surface associated with an action link. This is only
    // used for Events vertical.
    enum Surface {
      // The surface is unspecified.
      // The action link is booking a event ticket in Search.
      // The action link is booking a event ticket in YouTube.
      // The action link is clicking on an Ad for the event.
      SURFACE_ADS = 3;

    // Predetermined event surface associated with an action link. This is only
    // used for Events vertical.
    Surface surface = 1;

  EventMetadata event_metadata = 9;

  reserved 8;

ActionPlatform Definition

// The platform that the action is performed on. Web application is the general
// fallback. It is recommended to have at least one ActionLink with
// ACTION_PLATFORM_WEB_APPLICATION. Links with Android and iOS as platform are
// only used on the respective system.
enum ActionPlatform {
  // The platform is unspecified.

  // The action platform is web in general.

  // The action platform is web on mobile devices.

  // The action platform is Android OS.

  // The action platform is iOS.

Rating Definition

// Defines Rating for an entity.
message Rating {
  // Average rating value (required when number_of_ratings > 0).
  // The value must be in the range of [1, 5] and can be omitted if and only if
  // the number_of_ratings is zero.
  double value = 1;

  // Number of ratings used in calculating the value (required).
  uint64 number_of_ratings = 2;

CancellationPolicy Definition

// Cancellation policy for a service.
message CancellationPolicy {
  // Defines a single refund condition. Multiple refund conditions could be
  // used together to describe "refund steps" as various durations before the
  // service start time.
  message RefundCondition {
    // Duration in seconds before the start time, until when the customer can
    // receive a refund for part of the service's cost specified in
    // `refund_percent`.
    // When set to 0 (default), the service can be cancelled at any time.
    int64 min_duration_before_start_time_sec = 1;

    // The percent that can be refunded, as long as the service booking is
    // cancelled at least `min_duration_before_start_time` before the service
    // start time, in the range of [0, 100]. When set to 0 (default), the
    // service is not refundable. When set to 100 this service is fully
    // refundable.
    uint32 refund_percent = 2;
  // Zero or more refund conditions applicable to the policy.
  repeated RefundCondition refund_condition = 1;

RelatedMedia Definition

// Photos related to this service. Google will crawl these media to ensure
// that they are displayed correctly to end-users. (optional)
message RelatedMedia {
  // URL of this media source. Google will crawl the media hosted at this URL.
  string url = 1;

  // Type of this media source.
  MediaType type = 2;

  // Enum to indicate the type of this media source. Only photos are supported.
  // Please reach out to the Reserve with Google team if other media beyond
  // photos need to be supported.
  enum MediaType {
    // Unused.
    // Indicates the media provided by the url is a photo.
    PHOTO = 1;

  // Caption of the media that supports i18n, only plain text is supported. Any
  // HTML components will be stripped. (optional)
  Text localized_caption = 5;

  // Attribution information about the source of the media. Note that if
  // the attribution is required to display with the media to give credit to
  // photographer or agency, this field must be set. (optional)
  Attribution attribution = 4;

  // Attribution information for this media.
  message Attribution {
    // The text to give credit to the photographer or agency supporting i18n.
    // This text will be displayed together with the source media. Note that
    // only plain text is supported for this field, any HTML components will be
    // stripped (hyperlink based attribution is not supported).
    Text localized_text = 2;

    // Deprecated, prefer to use localized_text.
    string text = 1 [deprecated = true];

  // Deprecated, prefer to use localized_caption.
  string caption = 3 [deprecated = true];

ServiceAttributeValueId Definition

// Identifies a particular value of a service attribute to be applied to a
// Service.
message ServiceAttributeValueId {
  // ID of an attribute as defined in Merchant.service_attribute, e.g.
  // "service-type".
  string attribute_id = 1;

  // ID of the value for this attribute, e.g. "haircut". Must match a value_id
  // in the service attribute definition.
  string value_id = 2;

WaitlistRules Definition

// Rules related to joining the waitlist.
message WaitlistRules {
  // Required. Must be a positive integer for services providing waitlist
  // functionality. If the service or merchant does not provide waitlist
  // functionality, this must not be populated.
  int32 min_party_size = 1;
  // Required. Must be a positive integer for services providing waitlist
  // functionality. If the service or merchant does not provide waitlist
  // functionality, this must not be populated.
  int32 max_party_size = 2;
  // If true, the user will be able to send a free-form additional text request
  // when joining the waitlist for this service.
  bool supports_additional_request = 3;
  // Set options for parties larger than the set max_party_size.
  // Leave empty if larger parties should not be given alternative options
  // for joining a waitlist.
  repeated UnsupportedPartySizeOption above_max_party_size_options = 4;

UnsupportedPartySizeOption Definition

// Options for parties that are out of range.
message UnsupportedPartySizeOption {
  // Available options for parties that are out of range.
  oneof kind {
    // Party sizes that are out of range can call the business.
    // A predefined message will be displayed to the user.
    // Sample text to be displayed: "For parties larger than
    // {waitlist_rules.max_party_size} please call the restaurant at
    // {restaurant phone number in Google maps}." CallMerchant must be
    // set, but will be empty.
    CallMerchant call_merchant = 1;

CallMerchant Definition

// Empty message to be used in UnsupportedPartySizeOption, setting this will
// display a pre-defined message to users to call the business for a booking.
message CallMerchant {}

HomeServiceData Definition

// Additional information required to be provided for home service vertical.
message HomeServiceData {
  // The high level category to which this home service belongs to. E.g.
  // plumber, electrician etc.
  string category_type = 1;

  // The job type under the category to which the given home service belongs to.
  // E.g. unclog_drain, install_faucet are the job types under plumber
  // category.
  string job_type = 2;

VirtualSession Definition

// Information about virtual/online session. E.g. Online yoga class, virtual
// cooking class etc.
message VirtualSession {
  // Instructions on how this virtual class is set up. If the partner does not
  // include the video URL with the booking, then this text must include when
  // the video URL will be shared with the user. Eg. “Zoom url will be mailed
  // 30 minutes prior to the class”. (Recommended)
  // Only the folloiwng four tags are supported: <br>, <strong>, <em>, <i>.
  Text session_instructions = 1;

  // Requirements for the given virtual session. Eg. yoga mat,
  // cooking utensils etc. (Recommended)
  // Only the folloiwng four tags are supported: <br>, <strong>, <em>, <i>.
  Text session_requirements = 2;

  // Information about the virtual platform used in this session. (Required to
  // enable virtual services)
  message VirtualPlatformInfo {
    // Enum to indicate which virtual platform would be used by the merchant.
    enum Platform {
      // The merchant is flexible in which video platform they use.
      FLEXIBLE = 1;
      GOOGLE_MEET = 3;
      ZOOM = 4;
      SKYPE = 5;
      YOUTUBE = 6;
      // Should be set if the video platform used is different from the ones
      // mentioned here.
      OTHER = 7;
    Platform platform = 1;
    // The name of the platform if the platform is set to OTHER. (Required if
    // platform is set to OTHER)
    Text other_platform_name = 2;
  VirtualPlatformInfo virtual_platform_info = 3;

  // Set this as true if the virtual session is not live and is pre-recorded.
  // (Optional)
  bool is_session_prerecorded = 4;

DirectMerchantPayment Definition

// Information about how the user can pay directly to the merchant instead of
// pre-paying for the service via RwG.
message DirectMerchantPayment {
  // Users would be advised to pay only via the payment methods mentioned below.
  repeated Text payment_methods = 1;

ServiceRankingHint Definition

// Ranking hints for a service.
message ServiceRankingHint {
  // Arbitrary partner or merchant assigned rank for this service.
  // Services with a higher score will be shown more prominently (e.g. shown
  // higher in lists). Note that other factors may also influence ranking, such
  // as price, availability, user history, etc.
  // Optional. Must be non-negative if set.
  optional float score = 1;

Services Feed samples


  "metadata": {
    "processing_instruction": "PROCESS_AS_COMPLETE",
    "shard_number": 0,
    "total_shards": 1,
    "nonce": "11203880",
    "generation_timestamp": 1524606581
  "service": [
      "merchant_id": "dining-1",
      "localized_service_name": {
        "value": "Reservation",
        "localized_value": [
            "locale": "en",
            "value": "Reservation"
      "service_id": "reservation",
      "prepayment_type": "NOT_SUPPORTED"
      "merchant_id": "dining-2",
       "localized_service_name": {
        "value": "Reservation",
        "localized_value": [
            "locale": "en",
            "value": "Reservation"
      "service_id": "reservation",
      "prepayment_type": "NOT_SUPPORTED"