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AdvertisingChannelSubType
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Enum describing the different channel subtypes.
| Enums |
UNSPECIFIED
|
Not specified. |
UNKNOWN
|
Used as a return value only. Represents value unknown in this version. |
SEARCH_MOBILE_APP
|
Mobile app campaigns for Search. |
DISPLAY_MOBILE_APP
|
Mobile app campaigns for Display. |
SEARCH_EXPRESS
|
AdWords express campaigns for search. |
DISPLAY_EXPRESS
|
AdWords Express campaigns for display. |
|
Smart Shopping campaigns. |
DISPLAY_GMAIL_AD
|
Gmail Ad campaigns. |
DISPLAY_SMART_CAMPAIGN
|
Smart display campaigns. New campaigns of this sub type cannot be created. |
VIDEO_OUTSTREAM
|
Video Outstream campaigns. |
VIDEO_ACTION
|
Video TrueView for Action campaigns. |
VIDEO_NON_SKIPPABLE
|
Video campaigns with non-skippable video ads. |
APP_CAMPAIGN
|
App Campaign that lets you easily promote your Android or iOS app across Google's top properties including Search, Play, YouTube, and the Google Display Network. |
APP_CAMPAIGN_FOR_ENGAGEMENT
|
App Campaign for engagement, focused on driving re-engagement with the app across several of Google's top properties including Search, YouTube, and the Google Display Network. |
LOCAL_CAMPAIGN
|
Campaigns specialized for local advertising. |
|
Shopping Comparison Listing campaigns. |
SMART_CAMPAIGN
|
Standard Smart campaigns. |
VIDEO_SEQUENCE
|
Video campaigns with sequence video ads. |
APP_CAMPAIGN_FOR_PRE_REGISTRATION
|
App Campaign for pre registration, specialized for advertising mobile app pre-registration, that targets multiple advertising channels across Google Play, YouTube and Display Network. See https://support.google.com/google-ads/answer/9441344 to learn more. |
VIDEO_REACH_TARGET_FREQUENCY
|
Video reach campaign with Target Frequency bidding strategy. |
TRAVEL_ACTIVITIES
|
Travel Activities campaigns. |
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Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["This document describes the various channel subtypes available for advertising campaigns, ranging from mobile app and display campaigns to video and shopping campaigns."],["Each subtype is represented by a unique enum value, providing a standardized way to identify and manage different campaign types."],["Specific subtypes like `DISPLAY_SMART_CAMPAIGN` and `APP_CAMPAIGN_FOR_PRE_REGISTRATION` have additional contextual information, such as restrictions on creating new campaigns or links to relevant support resources."],["The enum includes options for specialized campaigns like local advertising, shopping comparison listings, and travel activities."],["Video campaigns have multiple subtypes to distinguish between formats like outstream, action-focused, non-skippable, and sequenced ads."]]],[]]
