CampaignPrimaryStatusReason

Enum describing the possible campaign primary status reasons. Provides insight into why a campaign is not serving or not serving optimally. These reasons are aggregated to determine an overall campaign primary status.

Enums

UNSPECIFIED

Not specified.

UNKNOWN

Used for return value only. Represents value unknown in this version.

CAMPAIGN_REMOVED

The user-specified campaign status is removed.

CAMPAIGN_PAUSED

The user-specified campaign status is paused.

CAMPAIGN_PENDING

The user-specified time for this campaign to start is in the future.

CAMPAIGN_ENDED

The user-specified time for this campaign to end has passed.

CAMPAIGN_DRAFT

The campaign is a draft.

BIDDING_STRATEGY_MISCONFIGURED

The bidding strategy has incorrect user-specified settings.

BIDDING_STRATEGY_LIMITED

The bidding strategy is limited by user-specified settings such as lack of data or similar.

BIDDING_STRATEGY_LEARNING

The automated bidding system is adjusting to user-specified changes to the bidding strategy.

BIDDING_STRATEGY_CONSTRAINED

Campaign could capture more conversion value by adjusting CPA/ROAS targets.

BUDGET_CONSTRAINED

The budget is limiting the campaign's ability to serve.

BUDGET_MISCONFIGURED

The budget has incorrect user-specified settings.

SEARCH_VOLUME_LIMITED

Campaign is not targeting all relevant queries.

AD_GROUPS_PAUSED

The user-specified ad group statuses are all paused.

NO_AD_GROUPS

No eligible ad groups exist in this campaign.

KEYWORDS_PAUSED

The user-specified keyword statuses are all paused.

NO_KEYWORDS

No eligible keywords exist in this campaign.

AD_GROUP_ADS_PAUSED

The user-specified ad group ad statuses are all paused.

NO_AD_GROUP_ADS

No eligible ad group ads exist in this campaign.

HAS_ADS_LIMITED_BY_POLICY

At least one ad in this campaign is limited by policy.

HAS_ADS_DISAPPROVED

At least one ad in this campaign is disapproved.

MOST_ADS_UNDER_REVIEW

Most ads in this campaign are pending review.

MISSING_LEAD_FORM_EXTENSION

The campaign has a lead form goal, and the lead form extension is missing.

MISSING_CALL_EXTENSION

The campaign has a call goal, and the call extension is missing.

LEAD_FORM_EXTENSION_UNDER_REVIEW

The lead form extension is under review.

LEAD_FORM_EXTENSION_DISAPPROVED

The lead extension is disapproved.

CALL_EXTENSION_UNDER_REVIEW

The call extension is under review.

CALL_EXTENSION_DISAPPROVED

The call extension is disapproved.

NO_MOBILE_APPLICATION_AD_GROUP_CRITERIA

No eligible mobile application ad group criteria exist in this campaign.

CAMPAIGN_GROUP_PAUSED

The user-specified campaign group status is paused.

CAMPAIGN_GROUP_ALL_GROUP_BUDGETS_ENDED

The user-specified times of all group budgets associated with the parent campaign group has passed.

APP_NOT_RELEASED

The app associated with this ACi campaign is not released in the target countries of the campaign.

APP_PARTIALLY_RELEASED

The app associated with this ACi campaign is partially released in the target countries of the campaign.

HAS_ASSET_GROUPS_DISAPPROVED

At least one asset group in this campaign is disapproved.

HAS_ASSET_GROUPS_LIMITED_BY_POLICY

At least one asset group in this campaign is limited by policy.

MOST_ASSET_GROUPS_UNDER_REVIEW

Most asset groups in this campaign are pending review.

NO_ASSET_GROUPS

No eligible asset groups exist in this campaign.

ASSET_GROUPS_PAUSED

All asset groups in this campaign are paused.