Precise location data policy

  • Google Publisher Policies now require publishers to obtain user consent before sharing precise location data for ads.

  • Publishers need to clearly inform users about how their location data will be used, including personalized advertising, analytics, and attribution.

  • Sample code snippets in Kotlin and Java demonstrate how to create a consent overlay to inform users and obtain their acknowledgement.

  • Publishers must customize the provided snippets to accurately reflect their specific data sharing practices for compliance.
Select platform: Android iOS

Recent updates to the Google Publisher Policies have introduced new notice and consent requirements for publishers who pass precise location data of users to Google, for ads-related purposes.

If this policy applies to you, the following snippet shows one way you could inform your users of this data sharing:

Kotlin

protected fun presentConsentOverlay(context: Context) {
  AlertDialog.Builder(context)
      .setTitle("Location data")
      .setMessage("We may use your location, " +
          "and share it with third parties, " +
          "for the purposes of personalized advertising, " +
          "analytics, and attribution. " +
          "To learn more, visit our privacy policy " +
          "at https://myapp.com/privacy.")
      .setNeutralButton("OK") { dialog, which ->
        dialog.cancel()
        // TODO: replace the below log statement with code that specifies how
        // you want to handle the user's acknowledgement.
        Log.d("MyApp", "Got consent.")
      }
      .show()
}

// To use the above function:
presentConsentOverlay(this)

Java

protected void presentConsentOverlay(Context context) {
  new AlertDialog.Builder(context)
      .setTitle("Location data")
      .setMessage("We may use your location, " +
          "and share it with third parties, " +
          "for the purposes of personalized advertising, " +
          "analytics, and attribution. " +
          "To learn more, visit our privacy policy " +
          "at https://myapp.com/privacy.")
  .setNeutralButton("OK", new DialogInterface.OnClickListener() {
    @Override
    public void onClick(DialogInterface dialog, int which) {
      dialog.cancel();
      // TODO: replace the below log statement with code that specifies how
      // you want to handle the user's acknowledgement.
      Log.d("MyApp", "Got consent.");
    }
  })
  .show();
}

// To use the above method:
presentConsentOverlay(this);