Integrate Verizon Media with Mediation

This guide shows you how to use the Google Mobile Ads SDK to load and display ads from Verizon Media using mediation, covering waterfall integrations. It covers how to add Verizon Media to an ad unit's mediation configuration, and how to integrate the Verizon Media SDK and adapter into an Android app.

Supported integrations and ad formats

The Ad Manager mediation adapter for Verizon Media has the following capabilities:

Integration
Bidding
Waterfall
Formats
Banner
Interstitial
Rewarded
Native

Requirements

Android API level 19 or higher

Latest Google Mobile Ads SDK

Step 1: Set up Verizon Media

Sign up or log in to Verizon Media's SSP. Under Applications and Sites, click the button to create your app and select Android as the platform.

Fill out the form and click Save and Add Placement to create your app.

Once you've created an app, you will need to create a Placement. Select a Placement Type, fill out the form, and click Save & Monetize. Take note of your Placement ID. You will need this in the next step.

You will need to add an Ad Source to your placement. On the next form, select Oath Ad Platforms SSP as an Ad Source and fill out the form with the required information. Once you've completed the form, click Save.

Finally, drag the Ad Source that you just created under the Waterfall Ad Sources table to add it to your placement. Take note of the Site ID, just beside your app's name. You will also need this in the next step.

Step 2: Configure mediation settings for your ad unit

Enter a unique Name for your yield group, set the Status to Active, select your Ad Format, and set the Inventory type to Mobile App. Under the Targeting > Inventory section, select the Ad Unit ID to which you want to add mediation.

Next, click the Add yield partner button.

If you already have a Yield partner for Verizon Media, you can simply select it. Otherwise, select Create a new yield partner.

Select Yahoo - App & Display as the ad network and enter a unique Name. Click Save.

Once the Yield partner is created, select Mobile SDK Mediation as the Integration type, Android as the Platform, and Active as the Status. Enter the Placement ID and Site ID obtained in the previous section, and a Default CPM value.

Click Save at the bottom of the page when done.

Using rewarded ads

In the settings for your rewarded ad unit, provide values for the reward amount and reward type. Then, to ensure you provide the same reward to the user no matter which ad network is served, check the Override reward settings from third-party ad networks when using mediation box.

If you don't apply this setting, the Verizon Media adapter defaults to a reward of type "" (empty string) with a value of 1. The Verizon Media SDK does not provide specific reward values for its rewarded ads.

Step 3: Import the Verizon Media SDK and adapter

Android Studio integration (recommended)

Add the following implementation dependencies with the latest versions of the Verizon Media Ads SDK and adapter in the app-level build.gradle file:

repositories {
    google()
    mavenCentral()
    maven {
      url 'https://artifactory.verizonmedia.com/artifactory/maven/'
    }
}

...
dependencies {
    implementation 'androidx.appcompat:appcompat:1.2.0'
    implementation 'com.google.android.gms:play-services-ads:21.5.0'
    implementation 'com.google.ads.mediation:verizonmedia:1.14.0.1'
}
...

Manual Integration

To include the Verizon Media SDK, consult the Verizon Media Android SDK documentation.
Navigate to the Verizon Media adapter artifacts on Google's Maven Repository. Select the latest version, download the Verizon Media adapter's .aar file, and add it to your project.

Step 4: Additional code required

No additional code required for Verizon Media integration.

Step 5: Test your implementation

Verizon Media ads can be tested by creating a Test Ad Source and adding it into your placement's Waterfall Ad Sources. Navigate to your Placement ID's settings, click the Add button and select Test Ad Source.

Once you've created the Ad Source, drag it into your placement's Waterfall Ad Sources.

That's it! You now have a working mediation integration with Verizon Media.

Optional steps

EU consent and GDPR

Under the Google EU User Consent Policy, you must ensure that certain disclosures are given to, and consents obtained from, users in the European Economic Area (EEA) regarding the use of device identifiers and personal data. This policy reflects the requirements of the EU ePrivacy Directive and the General Data Protection Regulation (GDPR). When seeking consent, you must identify each ad network in your mediation chain that may collect, receive, or use personal data and provide information about each network's use. Google currently is unable to pass the user's consent choice to such networks automatically.

In version 1.14.0.0, the Verizon Media adapter added the VerizonPrivacy class to support privacy settings. The following sample code shows how to pass consent information to the Verizon Media SDK. If you choose to call this method, it is recommended that you do so prior to requesting ads through the Google Mobile Ads SDK.

Java

import com.google.ads.mediation.verizon.VerizonPrivacy;
import com.verizon.ads.DataPrivacy;
// ...

DataPrivacy dataPrivacy = new DataPrivacy.Builder()
    .setGdprScope(true)
    .setGdprConsent("<GDPR CONSENT>")
    .setGdprContractualAgreement(true)
    .build();
VerizonPrivacy.getInstance().setDataPrivacy(dataPrivacy);

Kotlin

import com.google.ads.mediation.verizon.VerizonPrivacy
import com.verizon.ads.DataPrivacy
// ...

val dataPrivacy = DataPrivacy.Builder()
    .setGdprScope(true)
    .setGdprConsent("<GDPR CONSENT>")
    .setGdprContractualAgreement(true)
    .build()
VerizonPrivacy.getInstance().setDataPrivacy(dataPrivacy)

See Publisher Privacy Settings for more details and the values that can be provided in the method.

Add Verizon Media to GDPR ad partners list

Follow the steps in GDPR settings to add Verizon Media to the GDPR ad partners list in the Ad Manager UI.

CCPA

The California Consumer Privacy Act (CCPA) requires giving California state residents the right to opt out of the "sale" of their "personal information" (as the law defines those terms), with the opt-out offered via a prominent "Do Not Sell My Personal Information" link on the "selling" party's homepage. The CCPA preparation guide offers the ability to enable restricted data processing for Google ad serving, but Google is unable to apply this setting to each ad network in your mediation chain. Therefore, you must identify each ad network in your mediation chain that may participate in the sale of personal information and follow guidance from each of those networks to ensure compliance with CCPA.

Java

import com.google.ads.mediation.verizon.VerizonPrivacy;
import com.verizon.ads.DataPrivacy;
// ...

DataPrivacy dataPrivacy = new DataPrivacy.Builder()
    .setCcpaPrivacy("<CCPA CONSENT>")
    .build();
VerizonPrivacy.getInstance().setDataPrivacy(dataPrivacy);

Kotlin

import com.google.ads.mediation.verizon.VerizonPrivacy
import com.verizon.ads.DataPrivacy
// ...

val dataPrivacy = DataPrivacy.Builder()
    .setCcpaPrivacy("<CCPA CONSENT>")
    .build()
VerizonPrivacy.getInstance().setDataPrivacy(dataPrivacy)

See Publisher Privacy Settings for more details and the values that can be provided in the method.

Using native ads

Ad rendering

The Verizon Media adapter returns its native ads as NativeAd objects. It populates the following fields for a NativeAd.

Field	Populated by Verizon Media adapter
Headline
Image
Body
App icon
Call to action
Advertiser Name
Star rating
Store
Price

Verizon Media Android Mediation Adapter Changelog

Version 1.14.0.1

Updated compileSdkVersion and targetSdkVersion to API 31.
Updated the minimum required Google Mobile Ads SDK version to 21.0.0.
Updated the minimum required Android API level to 19.

Built and tested with:

Google Mobile Ads SDK version 21.0.0.
Verizon Media SDK 1.14.0.

Version 1.14.0.0

Support for Verizon Media SDK v1.14.0.
Updated the minimum required Google Mobile Ads SDK version to 20.3.0.

Built and tested with:

Google Mobile Ads SDK version 20.3.0.
Verizon Media SDK 1.14.0.

Version 1.13.0.0

Support for Verizon Media SDK v1.13.0.
Updated the minimum required Google Mobile Ads SDK version to 20.1.0.

Built and tested with:

Google Mobile Ads SDK version 20.1.0.
Verizon Media SDK 1.13.0.

Version 1.12.1.0

Support for Verizon Media SDK v1.12.1.
Updated the minimum required Google Mobile Ads SDK version to 20.0.0.

Built and tested with:

Google Mobile Ads SDK version 20.0.0.
Verizon Media SDK 1.12.1.

Version 1.9.0.0

Support for Verizon Media SDK v1.9.0.
Updated the minimum required Google Mobile Ads SDK version to 19.7.0.

Built and tested with:

Google Mobile Ads SDK version 19.7.0.
Verizon Media SDK 1.9.0.

Version 1.8.1.0

Support for Verizon Media SDK v1.8.1.
Fixed an issue where the adapter returns an incorrect version string.
Updated the minimum required Google Mobile Ads SDK version to 19.5.0.

Built and tested with:

Google Mobile Ads SDK version 19.5.0.
Verizon Media SDK 1.8.1.

Version 1.8.0.0

Support for Verizon Media SDK v1.8.0.
Updated the minimum required Google Mobile Ads SDK version to 19.4.0.

Built and tested with:

Google Mobile Ads SDK version 19.4.0.
Verizon Media SDK 1.8.0.

Version 1.7.0.0

Support for Verizon Media SDK v1.7.0.
Updated the minimum required Google Mobile Ads SDK version to 19.3.0.
Updated the adapter to support inline adaptive banner requests.
Added androidx.browser:browser as a dependency per Verizon's documentation.

Built and tested with:

Google Mobile Ads SDK version 19.3.0.
Verizon Media SDK 1.7.0.

Version 1.6.0.0

Support for Verizon Media SDK v1.6.0.
Updated the minimum required Google Mobile Ads SDK version to 19.1.0.

Built and tested with:

Google Mobile Ads SDK version 19.1.0.
Verizon Media SDK 1.6.0.

Version 1.5.0.0

Support for Verizon Media SDK v1.5.0.
Updated the minimum required Google Mobile Ads SDK version to 19.0.1.

Built and tested with:

Google Mobile Ads SDK version 19.0.1.
Verizon Media SDK 1.5.0.

Version 1.4.0.0

Support for Verizon Media SDK v1.4.0.

Built and tested with:

Google Mobile Ads SDK version 18.3.0.
Verizon Media SDK 1.4.0.

Version 1.3.1.0

Support for Verizon Media SDK v1.3.1.

Built and tested with:

Google Mobile Ads SDK version 18.3.0.
Verizon Media SDK 1.3.1.

Version 1.3.0.0

Support for Verizon Media SDK v1.3.0.
Removed VerizonConsent.getInstance().setConsentData() API.
Added VerizonPrivacy.getInstance().setPrivacyData() API. Publishers must now pass GDPR information to Verizon Media's SDK through this API.

Built and tested with:

Google Mobile Ads SDK version 18.3.0.
Verizon Media SDK 1.3.0.

Version 1.2.1.0

Support for Verizon Media SDK v1.2.1.
Support for Native ads added.
Support for Rewarded Video added.

Built and tested with:

Google Mobile Ads SDK version 18.2.0.
Verizon Media SDK 1.2.1.

Version 1.1.1.0

Adapter has been rebranded to "Verizon Media".
Compatible with Verizon Media SDK 1.1.1.

Earlier versions

Supports banner and interstitial ads.