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This tutorial walks through how to get user-opt in for marketing emails.
Use of this feature is subject to
The Actions Center's marketing and email policy, your own terms of
service and privacy policy, and any applicable regulation of the areas which
you operate. If this feature is not enabled for your integration a Reserve
with Google marketing checkbox may still be shown to the user.
User flow
In production, users see the marketing checkbox (which will default to
unchecked) in every checkout flow. until the user opts in. The user will remain opted in until
they opt out via the unsubscribe link sent in your marketing emails per our
Partner Marketing Opt-ins policy.
The checkbox will not be shown for users during guest checkout or when they are using alternate
account information.
How it works
The user completes their checkout flow and may or may not check the
marketing opt-in box
The Actions Center will call your booking server to complete the
checkout (CreateBooking)
The Actions Center (depending on the selection of the user), calls the
SetMarketingPreference method to POST /v3/SetMarketingPreference with
the user's selection. Please refer to the below table.
User checkbox selection
SetMarketingPreferenceRequest
User's subscriptions status
Opt in
user_to_receive_marketing set to true
User is now subscribed (unless
double opt-in is required).
Opt out
user_to_receive_marketing set to false
User is unsubscribed. This option is currently not available on the
Actions Center UI. Users should unsubscribe through the unsubscribe
link in the marketing emails (the partner must implement and include this link in each
marketing email as specified in
Partner Marketing Opt-ins policy). Opt-out is handled outside of Actions Center
and there is no need to inform the Actions Center of this change.
No selection
No request sent
User's most recent subscription status remains in effect. If the user
has not previously made a subscription status selection (opted in or out)
then the default status should be “opted out.”
Double opt-in requirements
Double opt-in may be required depending on the area and type of emails
partners send. In this case, the partner must send the user an email with a
link to complete their opt-in. Users should not be considered subscribed
until they complete the double opt-in process.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2025-01-30 UTC."],[[["This tutorial explains how to integrate a marketing email opt-in feature into your Reservations End-to-End integration with Google."],["Users can opt in or out of marketing emails via a checkbox during checkout, with the system defaulting to opted-out if no selection is made."],["The Actions Center communicates the user's preference to your booking server through the `SetMarketingPreference` method."],["Partners may need to implement a double opt-in process where users confirm their subscription via email, depending on regional regulations and email types."],["For existing integrations, enabling marketing emails requires contacting Google support through the provided form."]]],["Users can opt in to marketing emails via a checkbox during checkout. The Actions Center then calls the `SetMarketingPreference` method, sending `true` or `false` based on the user's selection. No selection results in no request, maintaining the user's previous status. Opt-outs are handled via an unsubscribe link in partner marketing emails. Double opt-in may be needed, requiring users to confirm their subscription via email. Enabling marketing emails requires contacting the support team via the provided form.\n"]]