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bidding_strategy

Page Summary

Bidding strategies allow for control over campaign bids to maximize conversions, conversion value, impression share, or ROAS, among other goals.
Strategies can be segmented by time, device, ad network, and conversion actions for in-depth performance analysis.
A wide range of metrics, such as cost, conversions, clicks, and impressions are available to track and evaluate bidding strategy effectiveness.
Each bidding strategy has configurable attributes like target CPA, target ROAS, and bid ceilings for fine-grained control.
Not all segments and metrics are compatible with every bidding strategy, requiring careful selection for accurate reporting.

A bidding strategy.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of bidding_strategy. However, when you specify bidding_strategy in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when bidding_strategy is specified in the FROM clause.

Is bidding_strategy specified in the FROM clause of your query?

Resource fields
campaign_count
currency_code
effective_currency_code
enhanced_cpc
id
maximize_conversion_value.cpc_bid_ceiling_micros
maximize_conversion_value.cpc_bid_floor_micros
maximize_conversion_value.target_roas
maximize_conversions.cpc_bid_ceiling_micros
maximize_conversions.cpc_bid_floor_micros
maximize_conversions.target_cpa_micros
name
non_removed_campaign_count
resource_name
status
target_cpa.cpc_bid_ceiling_micros
target_cpa.cpc_bid_floor_micros
target_cpa.target_cpa_micros
target_impression_share.cpc_bid_ceiling_micros
target_impression_share.location
target_impression_share.location_fraction_micros
target_outrank_share.cpc_bid_ceiling_micros
target_roas.cpc_bid_ceiling_micros
target_roas.cpc_bid_floor_micros
target_roas.target_roas
target_spend.cpc_bid_ceiling_micros
target_spend.target_spend_micros
type

Segments
ad_network_type
conversion_action
conversion_action_category
conversion_action_name
date
day_of_week
device
hour
keyword.ad_group_criterion
keyword.info.match_type
keyword.info.text
month
quarter
week
year

Metrics
all_conversions
all_conversions_by_conversion_date
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_value
all_conversions_value_by_conversion_date
all_conversions_value_per_cost
average_cost
average_cpc
average_cpm
clicks
client_account_conversions
client_account_conversions_value
client_account_view_through_conversions
conversions
conversions_by_conversion_date
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_by_conversion_date
conversions_value_per_cost
cost_micros
cost_per_all_conversions
cost_per_conversion
cross_device_conversions
cross_device_conversions_by_conversion_date
cross_device_conversions_value
cross_device_conversions_value_by_conversion_date
ctr
impressions
interaction_event_types
interaction_rate
interactions
search_absolute_top_impression_share
search_budget_lost_absolute_top_impression_share
search_budget_lost_impression_share
search_budget_lost_top_impression_share
search_impression_share
search_rank_lost_absolute_top_impression_share
search_rank_lost_impression_share
search_rank_lost_top_impression_share
search_top_impression_share
value_per_all_conversions
value_per_all_conversions_by_conversion_date
value_per_conversion
value_per_conversions_by_conversion_date

bidding_strategy.campaign_count
Field description	The number of campaigns attached to this bidding strategy. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.currency_code
Field description	The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this currency can be set on creation and defaults to the manager customer's currency. For serving customers, this field cannot be set; all strategies in a serving customer implicitly use the serving customer's currency. In all cases the effective_currency_code field returns the currency used by the strategy.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.effective_currency_code
Field description	The currency used by the bidding strategy (ISO 4217 three-letter code). For bidding strategies in manager customers, this is the currency set by the advertiser when creating the strategy. For serving customers, this is the customer's currency_code. Bidding strategy metrics are reported in this currency. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.enhanced_cpc
Field description	A bidding strategy that raises bids for clicks that seem more likely to lead to a conversion and lowers them for clicks where they seem less likely.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.searchads360.v0.common.EnhancedCpc`
Filterable	False
Selectable	True
Sortable	False
Repeated	False

bidding_strategy.id
Field description	The ID of the bidding strategy.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.maximize_conversion_value.cpc_bid_ceiling_micros
Field description	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.maximize_conversion_value.cpc_bid_floor_micros
Field description	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.maximize_conversion_value.target_roas
Field description	The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.maximize_conversions.cpc_bid_ceiling_micros
Field description	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.maximize_conversions.cpc_bid_floor_micros
Field description	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.maximize_conversions.target_cpa_micros
Field description	The target cost per acquisition (CPA) option. This is the average amount that you would like to spend per acquisition.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.name
Field description	The name of the bidding strategy. All bidding strategies within an account must be named distinctly. The length of this string should be between 1 and 255, inclusive, in UTF-8 bytes, (trimmed).
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.non_removed_campaign_count
Field description	The number of non-removed campaigns attached to this bidding strategy. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.resource_name
Field description	The resource name of the bidding strategy. Bidding strategy resource names have the form: `customers/{customer_id}/biddingStrategies/{bidding_strategy_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

bidding_strategy.status
Field description	The status of the bidding strategy. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`ENUM ENABLED REMOVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.BiddingStrategyStatusEnum.BiddingStrategyStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_cpa.cpc_bid_ceiling_micros
Field description	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_cpa.cpc_bid_floor_micros
Field description	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_cpa.target_cpa_micros
Field description	Average CPA target. This target should be greater than or equal to minimum billable unit based on the currency for the account.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_impression_share.cpc_bid_ceiling_micros
Field description	The highest CPC bid the automated bidding system is permitted to specify. This is a required field entered by the advertiser that sets the ceiling and specified in local micros.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_impression_share.location
Field description	The targeted location on the search results page.
Category	`ATTRIBUTE`
Data Type	`ENUM ABSOLUTE_TOP_OF_PAGE ANYWHERE_ON_PAGE TOP_OF_PAGE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.TargetImpressionShareLocationEnum.TargetImpressionShareLocation`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_impression_share.location_fraction_micros
Field description	The chosen fraction of ads to be shown in the targeted location in micros. For example, 1% equals 10,000.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_outrank_share.cpc_bid_ceiling_micros
Field description	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`google.protobuf.Int64Value`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_roas.cpc_bid_ceiling_micros
Field description	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_roas.cpc_bid_floor_micros
Field description	Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_roas.target_roas
Field description	The chosen revenue (based on conversion data) per unit of spend.
Category	`ATTRIBUTE`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_spend.cpc_bid_ceiling_micros
Field description	Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.target_spend.target_spend_micros
Field description	The spend target under which to maximize clicks. A TargetSpend bidder will attempt to spend the smaller of this value or the natural throttling spend amount. If not specified, the budget is used as the spend target. This field is deprecated and should no longer be used. See https://ads-developers.googleblog.com/2020/05/reminder-about-sunset-creation-of.html for details.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy.type
Field description	The type of the bidding strategy. Create a bidding strategy by setting the bidding scheme. This field is read-only.
Category	`ATTRIBUTE`
Data Type	`ENUM COMMISSION ENHANCED_CPC INVALID MANUAL_CPA MANUAL_CPC MANUAL_CPM MANUAL_CPV MAXIMIZE_CONVERSIONS MAXIMIZE_CONVERSION_VALUE PAGE_ONE_PROMOTED PERCENT_CPC TARGET_CPA TARGET_CPM TARGET_IMPRESSION_SHARE TARGET_OUTRANK_SHARE TARGET_ROAS TARGET_SPEND UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.BiddingStrategyTypeEnum.BiddingStrategyType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.ad_network_type
Field description	Ad network type.
Category	`SEGMENT`
Data Type	`ENUM CONTENT MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE_SEARCH YOUTUBE_WATCH`
Type URL	`google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action
Field description	Resource name of the conversion action.
Category	`SEGMENT`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action_category
Field description	Conversion action category.
Category	`SEGMENT`
Data Type	`ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action_name
Field description	Conversion action name.
Category	`SEGMENT`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.date
Field description	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.day_of_week
Field description	Day of the week, for example, MONDAY.
Category	`SEGMENT`
Data Type	`ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY`
Type URL	`google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.device
Field description	Device to which metrics apply.
Category	`SEGMENT`
Data Type	`ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.DeviceEnum.Device`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.hour
Field description	Hour of day as a number between 0 and 23, inclusive.
Category	`SEGMENT`
Data Type	`INT32`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.keyword.ad_group_criterion
Field description	The AdGroupCriterion resource name.
Category	`SEGMENT`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

segments.keyword.info.match_type
Field description	The match type of the keyword.
Category	`SEGMENT`
Data Type	`ENUM BROAD EXACT PHRASE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.KeywordMatchTypeEnum.KeywordMatchType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.keyword.info.text
Field description	The text of the keyword (at most 80 characters and 10 words).
Category	`SEGMENT`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.month
Field description	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.quarter
Field description	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.week
Field description	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.year
Field description	Year, formatted as yyyy.
Category	`SEGMENT`
Data Type	`INT32`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions
Field description	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_by_conversion_date
Field description	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_interactions_rate
Field description	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_interactions_value_per_interaction
Field description	The value of all conversions from interactions divided by the total number of interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value
Field description	The value of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value_by_conversion_date
Field description	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value_per_cost
Field description	The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cost
Field description	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cpc
Field description	The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cpm
Field description	Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.clicks
Field description	The number of clicks.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.client_account_conversions
Field description	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.client_account_conversions_value
Field description	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.client_account_view_through_conversions
Field description	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions
Field description	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_by_conversion_date
Field description	The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_from_interactions_rate
Field description	Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_from_interactions_value_per_interaction
Field description	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_value
Field description	The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_value_by_conversion_date
Field description	The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_value_per_cost
Field description	The value of biddable conversion divided by the total cost of conversion eligible interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_micros
Field description	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_all_conversions
Field description	The cost of ad interactions divided by all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_conversion
Field description	Average conversion eligible cost per biddable conversion.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions
Field description	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions_by_conversion_date
Field description	The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions_value
Field description	The sum of the value of cross-device conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions_value_by_conversion_date
Field description	The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.ctr
Field description	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.impressions
Field description	Count of how often your ad has appeared on a search results page or website on the Google Network.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.interaction_event_types
Field description	The types of payable and free interactions.
Category	`METRIC`
Data Type	`ENUM`
Type URL	`google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

metrics.interaction_rate
Field description	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.interactions
Field description	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.search_absolute_top_impression_share
Field description	The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.search_budget_lost_absolute_top_impression_share
Field description	The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.search_budget_lost_impression_share
Field description	The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.search_budget_lost_top_impression_share
Field description	The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.search_impression_share
Field description	The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.search_rank_lost_absolute_top_impression_share
Field description	The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.search_rank_lost_impression_share
Field description	The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.search_rank_lost_top_impression_share
Field description	The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.search_top_impression_share
Field description	The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_all_conversions
Field description	The value of all conversions divided by the number of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_all_conversions_by_conversion_date
Field description	The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_conversion
Field description	The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_conversions_by_conversion_date
Field description	Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

bidding_strategy Stay organized with collections Save and categorize content based on your preferences.

Page Summary

Fields/Segments/Metrics

bidding_strategy.campaign_count

bidding_strategy.currency_code

bidding_strategy.effective_currency_code

bidding_strategy.enhanced_cpc

bidding_strategy.id

bidding_strategy.maximize_conversion_value.cpc_bid_ceiling_micros

bidding_strategy.maximize_conversion_value.cpc_bid_floor_micros

bidding_strategy.maximize_conversion_value.target_roas

bidding_strategy.maximize_conversions.cpc_bid_ceiling_micros

bidding_strategy.maximize_conversions.cpc_bid_floor_micros

bidding_strategy.maximize_conversions.target_cpa_micros

bidding_strategy.name

bidding_strategy.non_removed_campaign_count

bidding_strategy.resource_name

bidding_strategy.status

bidding_strategy.target_cpa.cpc_bid_ceiling_micros

bidding_strategy.target_cpa.cpc_bid_floor_micros

bidding_strategy.target_cpa.target_cpa_micros

bidding_strategy.target_impression_share.cpc_bid_ceiling_micros

bidding_strategy.target_impression_share.location

bidding_strategy.target_impression_share.location_fraction_micros

bidding_strategy.target_outrank_share.cpc_bid_ceiling_micros

bidding_strategy.target_roas.cpc_bid_ceiling_micros

bidding_strategy.target_roas.cpc_bid_floor_micros

bidding_strategy.target_roas.target_roas

bidding_strategy.target_spend.cpc_bid_ceiling_micros

bidding_strategy.target_spend.target_spend_micros

bidding_strategy.type

segments.ad_network_type

segments.conversion_action

segments.conversion_action_category

segments.conversion_action_name

segments.date

segments.day_of_week

segments.device

segments.hour

segments.keyword.ad_group_criterion

segments.keyword.info.match_type

segments.keyword.info.text

segments.month

segments.quarter

segments.week

segments.year

metrics.all_conversions

metrics.all_conversions_by_conversion_date

metrics.all_conversions_from_interactions_rate

metrics.all_conversions_from_interactions_value_per_interaction

metrics.all_conversions_value

metrics.all_conversions_value_by_conversion_date

metrics.all_conversions_value_per_cost

metrics.average_cost

metrics.average_cpc

metrics.average_cpm

metrics.clicks

metrics.client_account_conversions

metrics.client_account_conversions_value

metrics.client_account_view_through_conversions

metrics.conversions

metrics.conversions_by_conversion_date

metrics.conversions_from_interactions_rate

metrics.conversions_from_interactions_value_per_interaction

metrics.conversions_value

metrics.conversions_value_by_conversion_date

metrics.conversions_value_per_cost

metrics.cost_micros

metrics.cost_per_all_conversions

metrics.cost_per_conversion

metrics.cross_device_conversions

metrics.cross_device_conversions_by_conversion_date

metrics.cross_device_conversions_value

metrics.cross_device_conversions_value_by_conversion_date

metrics.ctr

metrics.impressions

metrics.interaction_event_types

metrics.interaction_rate

metrics.interactions

metrics.search_absolute_top_impression_share

bidding_strategy