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asset

Page Summary

Assets are reusable components of ads, such as images or videos, that cannot be modified or deleted after being created.
Call assets offer specific fields for managing call details, including setting active time intervals, call conversion actions, and call reporting states.
Callout assets, similar to call assets, have fields for managing their active time intervals and also include a field for the callout's text.
General asset fields cover metadata like creation time, ID, last modified time, as well as the current engine status, final URLs and many others.
Image assets offer fields for information like file size, dimensions, and MIME type, while location assets manage business profiles and place identifiers.

Asset is a part of an ad which can be shared across multiple ads. It can be an image (ImageAsset), a video (YoutubeVideoAsset), etc. Assets are immutable and cannot be removed. To stop an asset from serving, remove the asset from the entity that is using it.

Attributed resources
customer

Fields from the above resources may be selected along with this resource in your SELECT and WHERE clauses. These fields will not segment metrics in your SELECT clause.

Fields/Segments/Metrics

This page shows all metrics and segments that can be put in the same SELECT clause as the fields of asset. However, when you specify asset in the FROM clause, some metrics and segments cannot be used. Use the following filter to show only the fields that can be used when asset is specified in the FROM clause.

Is asset specified in the FROM clause of your query?

Resource fields
call_asset.ad_schedule_targets
call_asset.call_conversion_action
call_asset.call_conversion_reporting_state
call_asset.call_only
call_asset.call_tracking_enabled
call_asset.country_code
call_asset.end_date
call_asset.phone_number
call_asset.start_date
call_asset.use_searcher_time_zone
call_to_action_asset.call_to_action
callout_asset.ad_schedule_targets
callout_asset.callout_text
callout_asset.end_date
callout_asset.start_date
callout_asset.use_searcher_time_zone
creation_time
engine_status
final_mobile_urls
final_url_suffix
final_urls
id
image_asset.file_size
image_asset.full_size.height_pixels
image_asset.full_size.url
image_asset.full_size.width_pixels
image_asset.mime_type
last_modified_time
location_asset.business_profile_locations
location_asset.location_ownership_type
location_asset.place_id
mobile_app_asset.app_id
mobile_app_asset.app_store
name
page_feed_asset.labels
page_feed_asset.page_url
resource_name
sitelink_asset.ad_schedule_targets
sitelink_asset.description1
sitelink_asset.description2
sitelink_asset.end_date
sitelink_asset.link_text
sitelink_asset.mobile_preferred
sitelink_asset.start_date
sitelink_asset.tracking_id
sitelink_asset.use_searcher_time_zone
status
text_asset.text
tracking_url_template
type
url_custom_parameters
youtube_video_asset.youtube_video_id
youtube_video_asset.youtube_video_title

Segments
ad_format_type
ad_network_type
asset_interaction_target.asset
asset_interaction_target.interaction_on_this_asset
conversion_action
conversion_action_category
conversion_action_name
date
day_of_week
device
month
quarter
week
year

Metrics
absolute_top_impression_percentage
all_conversions
all_conversions_by_conversion_date
all_conversions_from_interactions_rate
all_conversions_from_interactions_value_per_interaction
all_conversions_value
all_conversions_value_by_conversion_date
all_conversions_value_per_cost
average_cost
average_cpc
average_cpm
clicks
client_account_conversions
client_account_conversions_value
client_account_view_through_conversions
conversions
conversions_by_conversion_date
conversions_from_interactions_rate
conversions_from_interactions_value_per_interaction
conversions_value
conversions_value_by_conversion_date
conversions_value_per_cost
cost_micros
cost_per_all_conversions
cost_per_conversion
cost_per_current_model_attributed_conversion
cross_device_conversions
cross_device_conversions_by_conversion_date
cross_device_conversions_value
cross_device_conversions_value_by_conversion_date
ctr
impressions
interaction_event_types
interaction_rate
interactions
top_impression_percentage
value_per_all_conversions
value_per_all_conversions_by_conversion_date
value_per_conversion
value_per_conversions_by_conversion_date

asset.call_asset.ad_schedule_targets
Field description	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.searchads360.v0.common.AdScheduleInfo`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

asset.call_asset.call_conversion_action
Field description	The conversion action to attribute a call conversion to. If not set, the default conversion action is used. This field only has effect if call_conversion_reporting_state is set to USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION.
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.call_asset.call_conversion_reporting_state
Field description	Indicates whether this CallAsset should use its own call conversion setting, follow the account level setting, or disable call conversion.
Category	`ATTRIBUTE`
Data Type	`ENUM DISABLED UNKNOWN UNSPECIFIED USE_ACCOUNT_LEVEL_CALL_CONVERSION_ACTION USE_RESOURCE_LEVEL_CALL_CONVERSION_ACTION`
Type URL	`google.ads.searchads360.v0.enums.CallConversionReportingStateEnum.CallConversionReportingState`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.call_asset.call_only
Field description	Whether the call only shows the phone number without a link to the website. Applies to Microsoft Ads.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.call_asset.call_tracking_enabled
Field description	Whether the call should be enabled on call tracking. Applies to Microsoft Ads.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.call_asset.country_code
Field description	Two-letter country code of the phone number. Examples: 'US', 'us'.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.call_asset.end_date
Field description	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.call_asset.phone_number
Field description	The advertiser's raw phone number. Examples: '1234567890', '(123)456-7890'
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.call_asset.start_date
Field description	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.call_asset.use_searcher_time_zone
Field description	Whether to show the call extension in search user's time zone. Applies to Microsoft Ads.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.call_to_action_asset.call_to_action
Field description	Call to action.
Category	`ATTRIBUTE`
Data Type	`ENUM APPLY_NOW BOOK_NOW BUY_NOW CONTACT_US DONATE_NOW DOWNLOAD GET_QUOTE LEARN_MORE ORDER_NOW PLAY_NOW SEE_MORE SHOP_NOW SIGN_UP START_NOW SUBSCRIBE UNKNOWN UNSPECIFIED VISIT_SITE WATCH_NOW`
Type URL	`google.ads.searchads360.v0.enums.CallToActionTypeEnum.CallToActionType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.callout_asset.ad_schedule_targets
Field description	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.searchads360.v0.common.AdScheduleInfo`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

asset.callout_asset.callout_text
Field description	The callout text. The length of this string should be between 1 and 25, inclusive.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.callout_asset.end_date
Field description	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.callout_asset.start_date
Field description	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.callout_asset.use_searcher_time_zone
Field description	Whether to show the asset in search user's time zone. Applies to Microsoft Ads.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.creation_time
Field description	The timestamp when this asset was created. The timestamp is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss" format.
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.engine_status
Field description	The Engine Status for an asset.
Category	`ATTRIBUTE`
Data Type	`ENUM DISABLED DISAPPROVED REMOVED SERVING SERVING_LIMITED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.AssetEngineStatusEnum.AssetEngineStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.final_mobile_urls
Field description	A list of possible final mobile URLs after all cross domain redirects.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

asset.final_url_suffix
Field description	URL template for appending params to landing page URLs served with parallel tracking.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.final_urls
Field description	A list of possible final URLs after all cross domain redirects.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

asset.id
Field description	The ID of the asset.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.image_asset.file_size
Field description	File size of the image asset in bytes.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.image_asset.full_size.height_pixels
Field description	Height of the image.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.image_asset.full_size.url
Field description	A URL that returns the image with this height and width.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.image_asset.full_size.width_pixels
Field description	Width of the image.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.image_asset.mime_type
Field description	MIME type of the image asset.
Category	`ATTRIBUTE`
Data Type	`ENUM AUDIO_MP3 AUDIO_WAV FLASH HTML5_AD_ZIP IMAGE_GIF IMAGE_JPEG IMAGE_PNG MSEXCEL MSWORD PDF RTF TEXT_HTML UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.MimeTypeEnum.MimeType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.last_modified_time
Field description	The datetime when this asset was last modified. The datetime is in the customer's time zone and in "yyyy-MM-dd HH:mm:ss.ssssss" format.
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.location_asset.business_profile_locations
Field description	The list of business locations for the customer. This will only be returned if the Location Asset is syncing from the Business Profile account. It is possible to have multiple Business Profile listings under the same account that point to the same Place ID.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.searchads360.v0.common.BusinessProfileLocation`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

asset.location_asset.location_ownership_type
Field description	The type of location ownership. If the type is BUSINESS_OWNER, it will be served as a location extension. If the type is AFFILIATE, it will be served as an affiliate location.
Category	`ATTRIBUTE`
Data Type	`ENUM AFFILIATE BUSINESS_OWNER UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.LocationOwnershipTypeEnum.LocationOwnershipType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.location_asset.place_id
Field description	Place IDs uniquely identify a place in the Google Places database and on Google Maps. This field is unique for a given customer ID and asset type. See https://developers.google.com/places/web-service/place-id to learn more about Place ID.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.mobile_app_asset.app_id
Field description	Required. A string that uniquely identifies a mobile application. It should just contain the platform native id, like "com.android.ebay" for Android or "12345689" for iOS.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.mobile_app_asset.app_store
Field description	Required. The application store that distributes this specific app.
Category	`ATTRIBUTE`
Data Type	`ENUM APPLE_APP_STORE GOOGLE_APP_STORE UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.MobileAppVendorEnum.MobileAppVendor`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.name
Field description	Optional name of the asset.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.page_feed_asset.labels
Field description	Labels used to group the page urls.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

asset.page_feed_asset.page_url
Field description	The webpage that advertisers want to target.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.resource_name
Field description	The resource name of the asset. Asset resource names have the form: `customers/{customer_id}/assets/{asset_id}`
Category	`ATTRIBUTE`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	False
Repeated	False

asset.sitelink_asset.ad_schedule_targets
Field description	List of non-overlapping schedules specifying all time intervals for which the asset may serve. There can be a maximum of 6 schedules per day, 42 in total.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.searchads360.v0.common.AdScheduleInfo`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

asset.sitelink_asset.description1
Field description	First line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description2 must also be set.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.sitelink_asset.description2
Field description	Second line of the description for the sitelink. If set, the length should be between 1 and 35, inclusive, and description1 must also be set.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.sitelink_asset.end_date
Field description	Last date of when this asset is effective and still serving, in yyyy-MM-dd format.
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.sitelink_asset.link_text
Field description	URL display text for the sitelink. The length of this string should be between 1 and 25, inclusive.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.sitelink_asset.mobile_preferred
Field description	Whether the preference is for the sitelink asset to be displayed on mobile devices. Applies to Microsoft Ads.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.sitelink_asset.start_date
Field description	Start date of when this asset is effective and can begin serving, in yyyy-MM-dd format.
Category	`ATTRIBUTE`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.sitelink_asset.tracking_id
Field description	ID used for tracking clicks for the sitelink asset. This is a Yahoo! Japan only field.
Category	`ATTRIBUTE`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.sitelink_asset.use_searcher_time_zone
Field description	Whether to show the sitelink asset in search user's time zone. Applies to Microsoft Ads.
Category	`ATTRIBUTE`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.status
Field description	The status of the asset.
Category	`ATTRIBUTE`
Data Type	`ENUM ARCHIVED ENABLED PENDING_SYSTEM_GENERATED REMOVED UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.AssetStatusEnum.AssetStatus`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.text_asset.text
Field description	Text content of the text asset.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.tracking_url_template
Field description	URL template for constructing a tracking URL.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.type
Field description	Type of the asset.
Category	`ATTRIBUTE`
Data Type	`ENUM BOOK_ON_GOOGLE CALL CALLOUT CALL_TO_ACTION DISCOVERY_CAROUSEL_CARD DYNAMIC_CUSTOM DYNAMIC_EDUCATION DYNAMIC_FLIGHTS DYNAMIC_HOTELS_AND_RENTALS DYNAMIC_JOBS DYNAMIC_LOCAL DYNAMIC_REAL_ESTATE DYNAMIC_TRAVEL HOTEL_CALLOUT HOTEL_PROPERTY IMAGE LEAD_FORM LOCATION MEDIA_BUNDLE MOBILE_APP PAGE_FEED PRICE PROMOTION SITELINK STRUCTURED_SNIPPET TEXT UNKNOWN UNSPECIFIED YOUTUBE_VIDEO`
Type URL	`google.ads.searchads360.v0.enums.AssetTypeEnum.AssetType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.url_custom_parameters
Field description	A list of mappings to be used for substituting URL custom parameter tags in the tracking_url_template, final_urls, and/or final_mobile_urls.
Category	`ATTRIBUTE`
Data Type	`MESSAGE`
Type URL	`google.ads.searchads360.v0.common.CustomParameter`
Filterable	False
Selectable	True
Sortable	False
Repeated	True

asset.youtube_video_asset.youtube_video_id
Field description	YouTube video id. This is the 11 character string value used in the YouTube video URL.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset.youtube_video_asset.youtube_video_title
Field description	YouTube video title.
Category	`ATTRIBUTE`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.ad_format_type
Field description	Ad Format type.
Category	`SEGMENT`
Data Type	`ENUM TEXT UNKNOWN UNSPECIFIED VERTICAL_ADS_BOOKING_LINK VERTICAL_ADS_PROMOTION`
Type URL	`google.ads.searchads360.v0.enums.AdFormatTypeEnum.AdFormatType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.ad_network_type
Field description	Ad network type.
Category	`SEGMENT`
Data Type	`ENUM CONTENT MIXED SEARCH SEARCH_PARTNERS UNKNOWN UNSPECIFIED YOUTUBE_SEARCH YOUTUBE_WATCH`
Type URL	`google.ads.searchads360.v0.enums.AdNetworkTypeEnum.AdNetworkType`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.asset_interaction_target.asset
Field description	The asset resource name.
Category	`SEGMENT`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.asset_interaction_target.interaction_on_this_asset
Field description	Only used with CustomerAsset, CampaignAsset and AdGroupAsset metrics. Indicates whether the interaction metrics occurred on the asset itself or a different asset or ad unit.
Category	`SEGMENT`
Data Type	`BOOLEAN`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action
Field description	Resource name of the conversion action.
Category	`SEGMENT`
Data Type	`RESOURCE_NAME`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action_category
Field description	Conversion action category.
Category	`SEGMENT`
Data Type	`ENUM ADD_TO_CART BEGIN_CHECKOUT BOOK_APPOINTMENT CONTACT CONVERTED_LEAD DEFAULT DOWNLOAD ENGAGEMENT GET_DIRECTIONS IMPORTED_LEAD LEAD OUTBOUND_CLICK PAGE_VIEW PHONE_CALL_LEAD PURCHASE QUALIFIED_LEAD REQUEST_QUOTE SIGNUP STORE_SALE STORE_VISIT SUBMIT_LEAD_FORM SUBSCRIBE_PAID UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.ConversionActionCategoryEnum.ConversionActionCategory`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.conversion_action_name
Field description	Conversion action name.
Category	`SEGMENT`
Data Type	`STRING`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.date
Field description	Date to which metrics apply. yyyy-MM-dd format, for example, 2018-04-17.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.day_of_week
Field description	Day of the week, for example, MONDAY.
Category	`SEGMENT`
Data Type	`ENUM FRIDAY MONDAY SATURDAY SUNDAY THURSDAY TUESDAY UNKNOWN UNSPECIFIED WEDNESDAY`
Type URL	`google.ads.searchads360.v0.enums.DayOfWeekEnum.DayOfWeek`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.device
Field description	Device to which metrics apply.
Category	`SEGMENT`
Data Type	`ENUM CONNECTED_TV DESKTOP MOBILE OTHER TABLET UNKNOWN UNSPECIFIED`
Type URL	`google.ads.searchads360.v0.enums.DeviceEnum.Device`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.month
Field description	Month as represented by the date of the first day of a month. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.quarter
Field description	Quarter as represented by the date of the first day of a quarter. Uses the calendar year for quarters, for example, the second quarter of 2018 starts on 2018-04-01. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.week
Field description	Week as defined as Monday through Sunday, and represented by the date of Monday. Formatted as yyyy-MM-dd.
Category	`SEGMENT`
Data Type	`DATE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

segments.year
Field description	Year, formatted as yyyy.
Category	`SEGMENT`
Data Type	`INT32`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.absolute_top_impression_percentage
Field description	Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions
Field description	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_by_conversion_date
Field description	The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_interactions_rate
Field description	All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_from_interactions_value_per_interaction
Field description	The value of all conversions from interactions divided by the total number of interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value
Field description	The value of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value_by_conversion_date
Field description	The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.all_conversions_value_per_cost
Field description	The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cost
Field description	The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cpc
Field description	The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.average_cpm
Field description	Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.clicks
Field description	The number of clicks.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.client_account_conversions
Field description	The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.client_account_conversions_value
Field description	The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.client_account_view_through_conversions
Field description	The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions
Field description	The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_by_conversion_date
Field description	The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_from_interactions_rate
Field description	Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_from_interactions_value_per_interaction
Field description	The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_value
Field description	The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_value_by_conversion_date
Field description	The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.conversions_value_per_cost
Field description	The value of biddable conversion divided by the total cost of conversion eligible interactions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_micros
Field description	The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_all_conversions
Field description	The cost of ad interactions divided by all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_conversion
Field description	Average conversion eligible cost per biddable conversion.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cost_per_current_model_attributed_conversion
Field description	The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions
Field description	Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions_by_conversion_date
Field description	The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions_value
Field description	The sum of the value of cross-device conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.cross_device_conversions_value_by_conversion_date
Field description	The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.ctr
Field description	The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.impressions
Field description	Count of how often your ad has appeared on a search results page or website on the Google Network.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.interaction_event_types
Field description	The types of payable and free interactions.
Category	`METRIC`
Data Type	`ENUM`
Type URL	`google.ads.searchads360.v0.enums.InteractionEventTypeEnum.InteractionEventType`
Filterable	True
Selectable	True
Sortable	False
Repeated	True

metrics.interaction_rate
Field description	How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.interactions
Field description	The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Category	`METRIC`
Data Type	`INT64`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.top_impression_percentage
Field description	The percent of your ad impressions that are shown adjacent to the top organic search results.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_all_conversions
Field description	The value of all conversions divided by the number of all conversions.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_all_conversions_by_conversion_date
Field description	The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_conversion
Field description	The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

metrics.value_per_conversions_by_conversion_date
Field description	Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date.
Category	`METRIC`
Data Type	`DOUBLE`
Type URL	`N/A`
Filterable	True
Selectable	True
Sortable	True
Repeated	False

asset Stay organized with collections Save and categorize content based on your preferences.

Page Summary

Fields/Segments/Metrics

asset.call_asset.ad_schedule_targets

asset.call_asset.call_conversion_action

asset.call_asset.call_conversion_reporting_state

asset.call_asset.call_only

asset.call_asset.call_tracking_enabled

asset.call_asset.country_code

asset.call_asset.end_date

asset.call_asset.phone_number

asset.call_asset.start_date

asset.call_asset.use_searcher_time_zone

asset.call_to_action_asset.call_to_action

asset.callout_asset.ad_schedule_targets

asset.callout_asset.callout_text

asset.callout_asset.end_date

asset.callout_asset.start_date

asset.callout_asset.use_searcher_time_zone

asset.creation_time

asset.engine_status

asset.final_mobile_urls

asset.final_url_suffix

asset.final_urls

asset.id

asset.image_asset.file_size

asset.image_asset.full_size.height_pixels

asset.image_asset.full_size.url

asset.image_asset.full_size.width_pixels

asset.image_asset.mime_type

asset.last_modified_time

asset.location_asset.business_profile_locations

asset.location_asset.location_ownership_type

asset.location_asset.place_id

asset.mobile_app_asset.app_id

asset.mobile_app_asset.app_store

asset.name

asset.page_feed_asset.labels

asset.page_feed_asset.page_url

asset.resource_name

asset.sitelink_asset.ad_schedule_targets

asset.sitelink_asset.description1

asset.sitelink_asset.description2

asset.sitelink_asset.end_date

asset.sitelink_asset.link_text

asset.sitelink_asset.mobile_preferred

asset.sitelink_asset.start_date

asset.sitelink_asset.tracking_id

asset.sitelink_asset.use_searcher_time_zone

asset.status

asset.text_asset.text

asset.tracking_url_template

asset.type

asset.url_custom_parameters

asset.youtube_video_asset.youtube_video_id

asset.youtube_video_asset.youtube_video_title

segments.ad_format_type

segments.ad_network_type

segments.asset_interaction_target.asset

segments.asset_interaction_target.interaction_on_this_asset

segments.conversion_action

segments.conversion_action_category

segments.conversion_action_name

segments.date

segments.day_of_week

segments.device

segments.month

segments.quarter

segments.week

segments.year

metrics.absolute_top_impression_percentage

metrics.all_conversions

metrics.all_conversions_by_conversion_date

metrics.all_conversions_from_interactions_rate

metrics.all_conversions_from_interactions_value_per_interaction

metrics.all_conversions_value

metrics.all_conversions_value_by_conversion_date

metrics.all_conversions_value_per_cost

metrics.average_cost

metrics.average_cpc

asset