User attribute, can only be used with CUSTOMER_MATCH_WITH_ATTRIBUTES job type.
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Timestamp of the last purchase made by the user. The format is YYYY-MM-DD HH:MM:SS[+/-HH:MM], where [+/-HH:MM] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default. |
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Advertiser defined average number of purchases that are made by the user in a 30 day period. |
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Advertiser defined average purchase value in micros for the user. |
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Timestamp when the user was acquired. The format is YYYY-MM-DD HH:MM:SS[+/-HH:MM], where [+/-HH:MM] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default. |
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Optional. Advertiser defined lifecycle stage for the user. The accepted values are "Lead", "Active" and "Churned". |
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Optional. Timestamp of the first purchase made by the user. The format is YYYY-MM-DD HH:MM:SS[+/-HH:MM], where [+/-HH:MM] is an optional timezone offset from UTC. If the offset is absent, the API will use the account's timezone as default. |
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Optional. Advertiser defined events and their attributes. All the values in the nested fields are required. Currently this field is in beta. |
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Advertiser defined lifetime value for the user. |
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Advertiser defined lifetime value bucket for the user. The valid range for a lifetime value bucket is from 1 (low) to 10 (high), except for remove operation where 0 will also be accepted. |
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The shopping loyalty related data. Shopping utilizes this data to provide users with a better experience. Accessible only to merchants on the allow-list with the user's consent. |