TargetRoas
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An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).
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target_roas
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double
Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.
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cpc_bid_ceiling_micros
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int64
Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
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cpc_bid_floor_micros
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int64
Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.
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Last updated 2024-10-12 UTC.
[[["Easy to understand","easyToUnderstand","thumb-up"],["Solved my problem","solvedMyProblem","thumb-up"],["Other","otherUp","thumb-up"]],[["Missing the information I need","missingTheInformationINeed","thumb-down"],["Too complicated / too many steps","tooComplicatedTooManySteps","thumb-down"],["Out of date","outOfDate","thumb-down"],["Samples / code issue","samplesCodeIssue","thumb-down"],["Other","otherDown","thumb-down"]],["Last updated 2024-10-12 UTC."],[[["Target ROAS helps you maximize revenue while achieving your desired return on ad spend."],["You specify a target ROAS (e.g., 2.5 for 250% ROAS), and the bidding system automatically adjusts bids to try and achieve it."],["Optional bid limits (ceiling and floor) can be set to control spending within a range for portfolio strategies."]]],[]]
